You’ve probably seen internet chatter about influencer marketing and wondered how it could benefit your business. In this blog post, we’ll walk you through exactly what that looks like by sharing a real-world example. This is the story of how Social Ape Marketing partnered with The People’s Market to boost reach, increase sales, and gain brand recognition using influencer marketing.
What Is Influencer Marketing?
Influencer marketing leverages content creators with a loyal and engaged following to promote your brand, helping you connect with your target audience in an authentic way. For The People’s Market, we developed a campaign that not only showcased their delicious new menu offerings but also highlighted their community-focused brand.
The Campaign
In October 2024, our influencer marketing efforts secured:
- 4 Instagram posts
- 3 Instagram stories
- 2 TikToks
This content reached a total audience of 170,000, with an estimated 61,000 views and 2,890 engagements (likes, comments, and shares). The campaign also generated 9 pieces of media coverage, adding even more visibility for The People’s Market.
Check out some of the coverage here, or here, and also here!
The Results
The campaign led to tangible results for The People’s Market:
- An increase in followers across social platforms.
- Peak sales in October 2024, driven by heightened visibility and trust built through influencer partnerships.
Why Influencer Marketing Works
Influencer marketing offers numerous benefits:
- Builds Trust: Influencers create authentic, relatable content that resonates with their audience, establishing trust in your brand.
- Increases Reach of Target Audience: The People’s Market connected with new customers in the Charlotte area who might not have discovered them otherwise.
- Cost-Effective: Compared to traditional advertising, influencer marketing delivers significant ROI by targeting highly engaged audiences.
Key Takeaways
It’s important to remember that the full impact of influencer marketing often unfolds over time. Results like increased sales and social media growth may become evident weeks after the campaign ends. Staying ahead of the curve, especially during holidays or big events, ensures your business is positioned for success.
Are you ready to see how influencer marketing can help your business boost reach, increase sales, and gain brand recognition? Let Social Ape Marketing guide you. Email us at [email protected] or click here to get started!
