LinkedIn is a great resource for professionals in the marketing and advertising world. By following the right people, you not only stay up to date on the latest industry trends but also gain insights from thought leaders with decades of experience. Whether you’re looking to level up your marketing strategy or stay informed on industry practices, here are five marketing professionals you should follow. Each brings something unique, from large-scale corporate marketing to cutting-edge content creation.
Bozoma Saint John
Bozoma Saint John is a powerhouse in the marketing world, having held key leadership roles at some of the biggest names in tech and entertainment. As the former CMO of Netflix, Head of Global Marketing for Apple, and Chief Brand Officer at Uber, her resume speaks for itself. She’s an expert at executive-level marketing on a global scale, and her insights are great for anyone looking to understand how marketing operates within large corporations. Bozoma frequently shares her interviews, event highlights, and thoughts on the intersection of culture and brand storytelling. Follow her if you’re preparing for interviews, want to see what’s top of mind for C-suite marketing execs, or are curious about how branding works at the top of the corporate ladder.
Bozoma Saint John’s LinkedIn Profile
Jameson Fleming
Jameson Fleming’s editorial career in the marketing industry is quite noteworthy. As the former Executive Editor of AdWeek, the leading publication covering advertising and media, and now the Editor in Chief of MM+M, a top news source in healthcare and pharmaceutical marketing, his expertise spans across industries. Jameson uses his platform to advocate for diversity in advertising, making him a key voice in the conversation about inclusivity in media. Follow him if you’re interested in journalism, the world of publications, or how healthcare intersects with marketing. His posts are great for those looking to deepen their understanding of media from a publication insider’s perspective and stay updated on healthcare marketing trends.
Jameson Fleming’s LinkedIn Profile
Ann Handley
Ann Handley is a content creation expert, well-known for her Wall Street Journal bestselling book Everybody Writes, which focuses on improving content quality to keep audiences engaged. As the Chief Content Officer at MarketingProfs, Ann helps marketers create better, more effective content. She’s also a keynote speaker, frequently discussing the future of marketing and content strategy. Recognized by Forbes as one of the most influential women in social media, Ann’s insights are invaluable for anyone looking to improve their content marketing game. Follow her if you’re focused on writing better content, honing your storytelling skills, or looking for creative ways to connect with your audience.
Ann Handley’s LinkedIn Profile
Gini Dietrich
Gini Dietrich is the CEO of Spin Sucks and the creator of the PESO model, a framework that integrates paid, earned, shared, and owned media into a cohesive strategy. Her expertise lies in crisis communication, public relations, and multi-channel marketing. If you’re interested in learning how to integrate different media types into a unified marketing strategy or how to handle crisis communication, Gini’s content is perfect for you. She frequently shares insights on communication strategies and how the PR industry is evolving, offering practical tips for businesses of all sizes.
Gini Dietrich’s LinkedIn Profile
Christine Alemany
Christine Alemany brings a unique blend of technical and marketing expertise to the table, with a background in civil engineering and extensive experience in the tech and SaaS sectors, including time at industry giants like Dell and IBM. Her approach to marketing is heavily data-driven, leveraging science and analytics to inform her strategies. She frequently contributes articles to outlets like The Wall Street Journal, Harvard Business Review, and Forbes. If you’re interested in tech or fintech marketing, Christine is a must-follow for her insightful, data-focused perspectives.
Christine Alemany’s LinkedIn Profile
By following these five industry leaders, you’ll gain a well-rounded perspective on marketing and advertising, from large-scale corporate strategies to niche industry insights. Whether you’re a seasoned professional or just starting, their expertise can help you sharpen your skills and stay informed about the latest trends shaping the industry.
