As a business owner, you’re always looking to understand who your client is and how to effectively communicate with them. There are 6 human needs that everyone has, so once you’re familiar with these needs, you’re able to personalize your business efforts more successfully than before. Understanding what your client’s primary needs are will allow you to gain their trust so you can strengthen your client relationship and provide the results your client desires. Below you will find an explanation of each human need and how to find out which need is most important to your client.
The 6 Human Needs
The first human need is certainty. This need relates to stability and predictability in our lives. Some clients pursue this need for confirmation things will work out the way they imagined or that you will complete a task by the agreed deadline. Second, we have variety. Some clients might desire this need to keep the projects new and exciting. They want you to be creative and invite change. Significance is the third human need. Maybe your client needs extra attention or daily/weekly check-ins to create a level of feeling special. Connection is the fourth human need and it relates to a client craving closeness with you because that makes them more comfortable. Fifth, we have growth and this is when a client values your efforts based on results or financial targets. Last, we have contribution. This need is when your client desires are to serve their community to make a difference. Now that we have recognized all 6 human needs we need to figure out which need is most important to your client, so you provide the highest level of customer service.
What is Your Client’s Primary Need
The best way to answer this is simply asking your client what they expect or need from you. Based on their answer, you can categorize one of the 6 human needs for them. By communicating openly with them, you have the opportunity to build trust and truly understand what you need to bring to the table to keep each of your clients happy. It is said that we have one primary need that we go to when an issue arises. If you’re familiar with your client’s primary need, you will be able to handle any business-related problem professionally and effectively for them.
Once you have your client’s primary need identified, you will be providing top-of-the-line customer service because you are taking the time to understand who your client is and how they operate. Taking this initiative shows you are valuing your client and you will be able to serve them better than before.
