Facebook is the largest social media platform in the world, and their Facebook Ads tool allows users to reach the more than 2.6 billion active users. The Ads tool enables you to create a marketing plan based on the target audience you’re trying to reach, and can also be a powerful e-commerce tool.
Read below to learn how you can create Facebook Ads for your Shopify Store.
Section 1: Creating Facebook Ads for Shopify Products
Before you can set up ads for your Facebook Shop, you’ll have to set up your Facebook Business Manager account.
1. How To Create a Facebook Business Manager
Go to Facebook Business (Link) and Create an account (or log in). You can use the details of your Facebook business page for this.
2. Create a New Ad Account
In the Business Manager menu, under Accounts, click Business Settings, then click create a new ad account and enter the information.
You can add a payment method in this screen, this can be added later but having a payment method is required before being able to run any ads.
3. Create Facebook Pixel For Shopify
Go to Event Manager, then click Connect a new data.
Select Web and enter your website’s URL, and select Partner Integration.
Select what events to track, and also create your own events in the Custom Conversations tab, if needed.
In the next page, you will see the Pixel ID that was just generated.
4. Add Facebook Pixel ID to Shopify Store
You can add the Pixel ID by logging into your Shopify (LINK) store, then go into Online Store, then Preferences.
In here, you will see a Facebook Pixel section where you can enter the Pixel ID that was just created, then save.
*This can take a couple of hours to be fully added.
Section 2: Setting Up Ads Campaign
1. Set Up Facebook Audiences
In the Audiences section of the Business Manager, you can set up who is the main target of your ads.
In here, we can set up the following about our target audience:
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Interests
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Behaviors
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Demographics
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Lookalike Sources
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Audience Location and Size
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Website Traffic
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Customer File
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Engagement
2. Set up Campaign Objectives
You can select your campaign objectives from the Brand Awareness, Considerations, and Conversions categories. You can create your ad to start at any point of the marketing process.
You can learn more about Campaign Objectives and how to choose the best one for you here.
3. Create Ad Sets
Once the objective is selected, you can create ad sets. Each ad set you create can be optimized based on the target audience, budget for campaign, and how the ad will be placed.
4. Set Budget
You can set your budget for a daily maximum spend and lifetime budget over the lifetime of the ad campaign. The costs of the impressions is mainly based on the demand for the specific ad group. You can learn more about how to choose a budget for your ad campaign here.
5. Select audience and Ad Placements for Ad Sets
Your next step should be to choose your audience for each of the ad sets you have created. You can create new audiences, or use lookalike audiences from the audiences created before. You can also choose to target audiences based on their personal engagement with your page, content or ads.
You can then select the placement for the ad to decide how and where it will be shown. You can choose to have your ad shown in specific content, such as stories or articles, and you can even have the ad shown in Instagram. You can use the automated placement until you know your exact audience’s location.
6. Design Facebook Ads
Now you can go ahead and create the ad! In your Facebook Ads Manager screen, select Create Ad.
You have 5 formats to choose from:
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Single Image Ads
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Video Ads
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Carousel Ads
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Dynamic Product Ads
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Collection ADs
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Lead Ads
Need help creating Facebook ads for your business? Shoot us an email to get started.
