2020 is a year like no other, with ways of staying connected with your clients and customers changing rapidly. Using social media as a way to stay connected with your clients and customers is key when most people are working from home and businesses are still adapting to change.
With so many people working from home during this pandemic, most people have more time available as there are no long commutes. People are now spending more time on their phones using social media during this time to not only read what is going on in the world but also learn about businesses, products, and new trends.
The number of social media users in January of this year has risen by 9 percent from last year to 3.80 billion social media users. With less time spent on travel allows more time for other things, such as social media. According to we are social, the average person will spend more than 100 days and 1.25 billion years cumulatively online during 2020.
Social media users are more likely to use apps on their phones to access their social media accounts rather than use their computer to access the information. The key of 2020 is apps, whether that be using an already prevalent platform such as Instagram or Facebook or creating your own app. Generating content that is inviting, engaging and conveys the pertinent information will help your accounts to grow during this pandemic.
Social media is incredibly powerful in general as it has been for many years, this year, it is even more powerful. With more users online comes the opportunity to reach a new market you may not have years prior. Generate content that gives the users an idea of what your company is, who you are, and see it flourish.
