With each year comes new marketing and public relations trends. 2020 has been the year of social media thus far, and we’ve rounded up a list of the top five content marketing trends thus far!
1. Live Video Content
With the rise of TikTok and Twitch, 54 percent of consumers are looking for video content from the businesses and brands they choose to support. Live streaming has become more popular this year with it not being limited to just Instagram or Facebook, but also available on your own personal website or LinkedIn page, for example. There are now several different platforms in which you can choose to create video content.
2. Augmented Reality Powered Visuals
Users love snapping a picture using a dog filter or using a filter that adds a peachy glow to their skin. There are also filters that can change the background of any photo. Creating a filter or lens is now easy to do and Snapchat even allows users to create branded filters and lenses. This can help to increase awareness of your brand within an app that is quickly growing.
3. Content Marketing is now Content Selling
Gone are the days of creating content with no real goa or strategy in mind. 2020 is the year of creating content in order to increase sales and awareness of your brand. Create content that is both interactive and interesting and you should see an increase in interest from your target audience.
4. Create Targeted Content
Every business is always looking for more customers. In order to attract more customers and clients, you must do the research them to discover what matters most to them. Once you find this information, you can then create targeted content based on what matters most to your target audience.
5. Interactive Content is Rising
Interactive content is on the rise as consumers want to be engaged with the content they see on social media, websites, and so on. With having engaging and interactive posts, consumers will receive real time feedback on the topics they find most interesting. Examples of interactive content are surveys, animation, games, and sweepstakes.
We’re only halfway through 2020 so we’re sure there will be new marketing and PR trends to come but by using these five tips when creating your content marketing strategy, you’re sure to see an uptick in awareness of your brand.
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