As stay-at-home-orders are being lifted and businesses plan to reopen amid COVID-19, one of the first steps that your business should take to promote your reopening is to revise your social media marketing strategy. We’ve compiled five ways to revise your social media content as you plan to reopen your business.
1. Add Updated Info to Your Social Media Accounts
Adding updated information to your social media accounts will allow your customers and clients to know how you are proceeding with new health and safety precautions, new operational procedures and new hours of operations. If your business requires customers to wear masks, this should also be included in your social media profiles.
2. Post Purposefully
With many hot-button issues front and center on social media, it’s best to create social media content with a purpose. For each piece of content that you create, consider why you’re posting and the audience you’re trying to target. Before creating a social media post think through the following:
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Who are you trying to target?
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How does it benefit the audience?
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Which call-to-action would you like the social media user to perform?
Once you consider these three things when creating your social media content, you’ll be able to create more purposeful content.
3. Create Content for Your Customers, Not For Sales
During this pandemic, make sure your customers and clients know you care about them. If you show that you care more about who you’re serving rather than the product or service you’re selling, you’ll acquire and keep customers for the long haul. One way that you can show support for your customers is to highlight them on your social media profiles for light hearted content!
4. Try New Strategies or Products
With customer behaviors changing, now is the time to experiment with different marketing strategies or products that can help to grow your business or acquire the customers that you’ve lost. For example, try new presets for your Instagram photos or test a new theme for your company newsletter. Have you always wanted to launch a new online course? Now is the time to launch new initiatives that may create new revenue streams.
5. Give Back to Your Community
While times are tough for everyone, many people in your community may need assistance. By asking your audience what you can do to help, it could create the possibility to grow your audience and truly connect with those in your community.
With these five tips, you can revise your current social media strategy to align with the ever-changing pandemic situation as you reopen your business.
Need help in creating a marketing strategy for your business during COVID-19? Contact us to get started!
