Landing a TV segment, media interview or a mention of your business in a news article is great but there are many ways to repurpose these PR wins that can help increase awareness of your business and help to validate you as an authority in your industry.
Repurposing your PR wins and content ensures that your information and the hard work you’ve put in, will live on longer. See below for ways that you can repurpose your media features!
Create a TikTok Video
TikTok is a social media platform that is rapidly growing! With about 800 million active members on the app, TikTok’s content is seen by people all around the world. The videos can range anywhere from serious to funny and can provide useful content like how-to videos or enjoyable content like choreagraphed dances or pranks.
Creating a TikTok video using clips from a TV segment or interview would be a great way to show behind-the-scenes of a TV set. This will also help to reach a different demographic that you wouldn’t have reached otherwise through the TV segment alone.
Post an Instagram or Facebook Video
You can also use the video footage and photos that you snapped during your TV segment in another video to post to Instagram or Facebook. This would also help you to reach your current social media followers in addition to the TV viewers who initially watched the TV segment.
Include PR Wins in Your Company Newsletter
Do you have a company newsletter? You should! By including your PR wins in your company newsletter (whether it be sent weekly or monthly) will not only garner excitement for the company but will also validate your business as an authority in your space.
This not only extends the life of your secured media content but it also creates an opportunity to create new leads and subscribers within your newsletter.
Write a Blog Post
Blogging is super important for businesses that have a story to tell. Including your PR wins in a blog post would show potential clients that you’re an expert in your industry.
In the blog post, you could could include behind-the-scenes pictures or video clips from the TV segment to show what really happens on a TV set.
Publish to LinkedIn
LinkedIn is a valuable resource in which you can connect with other professionals in your area or industry. Using LinkedIn, you could create a post about the TV segment or interview showing behind-the-scenes shots and information that the TV viewer didn’t see. Posting your PR wins to LinkedIn would be a great way to catch the interest of a potential customer or client.
With these five tips, you’ll be ready to repurpose your news interviews, TV segment and media features to help reach new potential customers and grow your business.
Need help with securing media interviews or increasing awareness of your business? Contact us to get started!
