It is no surprise that social media will drive you ROI if done correctly. According to Quick Sprout, 74% of marketers saw an increase in traffic after spending just 6 hours per week on social media and 78% of Americans say social media impacts their purchasing decisions.
A social media content calendar should:
-
Help develop your editorial strategy
-
Cut extra time out of your content marketing strategy and help you allocate your resources wisely
-
Help you consistently publish high-quality, performing content pieces
-
Organize the way you curate and create content
Why your business needs a social media content calendar
-
It helps you keep track of what’s performing, so you can upkeep your content quality and consistency.
Strategy:
-
Perform routine checks on what kind of content your audience is interested in
-
Make regular adjustments based on these insights
-
Schedule specific times throughout the month to reevaluate your content and how it performs
-
Use this info to adjust your publishing schedule and social media content
-
-
It keeps your channels from poorly timed posts and missing posting dates.
Strategy:
-
Populate your content calendar with all the dates important to your business
-
Schedule out content for these important dates in advanced
-
Schedule content to go out on holidays that may affect your business
-
-
Prevents you from posting poorly researched and written posts
Fast Company surveyed 330 people on the most annoying thing on social media. 32.4% said “poorly written posts” are the most annoying thing.
Strategy:
-
Schedule your publish date for your content and assign tasks to your content creator in advance, this allows for sufficient time to do proper research
-
Add protocol for proofreading for quality control
-
