At first glance, Snapchat may seem like an unconventional choice for your business marketing strategy. However, with over 414 million daily users as of 2024, Snapchat is far from a passing trend. Its casual, interactive features allow for creative content that connects with a younger demographic and can help your business reach new customers. With the right approach, Snapchat can complement your existing social media channels and strengthen your cross-platform marketing efforts. If you’re already creating content for other platforms, why not maximize your impact and share it on Snapchat too?
Why Snapchat? Who It’s Helpful For, and the Target Audience
Snapchat is an ideal platform for businesses targeting a younger, trend-savvy audience, with 60% of users under 25 years old. It’s perfect for companies with a more casual or playful vibe, such as cafes, retail stores, fitness centers, and entertainment businesses. Its fast-paced nature creates a sense of urgency and exclusivity, which can drive users to act quickly on promotions or product launches. Snapchat’s Discover page is a great way to introduce your business to new users, giving your brand increased visibility. With increasing engagement rates and the ability to interact with followers directly through messages, stories, and unique filters, Snapchat offers a dynamic space for building brand awareness, driving traffic, and fostering customer loyalty.
How to Create a Business Snapchat Account
Creating a Snapchat account for your business is simple:
- Download the Snapchat app and sign up for a new account.
- Choose a username that aligns with your brand name to make it easy for users to find you.
- Once your account is set up, switch to Snapchat Business by accessing the “Create a Business Profile” option in the app’s settings. You’ll be prompted to verify your account, then you can begin adding your logo, business name, and other details.
- Don’t forget to customize your profile with a bio, contact info, and a call-to-action that encourages followers to connect with your business.
- From there, you can start creating engaging content and engaging with your audience right away.
Types of Content to Post
Snapchat thrives on raw, unpolished content that feels authentic. Use the platform to showcase your business’s personality by sharing casual, fun content like sneak peeks of new products, day-in-the-life snippets, or behind-the-scenes of your workspace. Interactive features like polls and Q&A sessions can drive real-time engagement, helping you connect with your audience on a deeper level. Create your own geotag or filter to add a unique touch to your snaps, and encourage your customers to use it too when they visit your business. This helps foster a sense of community, helping your followers feel more connected to your brand.
Promote Your Snapchat Account on Other Social Media Channels
Once you’ve created content for Snapchat, be sure to cross-promote it on your other social media platforms. Link your Snapchat account in your Instagram bio or Linktree, encouraging your followers to connect with you there for exclusive content and updates. If you have a physical location, you can display QR codes that link directly to your Snapchat account. This can be a great way to bridge your digital and in-person engagement.
See How Your Content Performs with Snapchat Business Manager
Snapchat Business Manager is a valuable tool for tracking the success of your Snapchat campaigns. Through this platform, you can monitor metrics like views, engagement, and click-through rates, giving you real-time feedback on what content resonates with your audience. Use this data to optimize your future posts, understand audience preferences, and refine your strategy. Whether you’re experimenting with paid ads, running a promotion, or tracking the performance of organic content, Snapchat Business Manager offers the insights you need to adjust and improve your marketing efforts.
Happy Snapping!
