A well-planned shot list is the key to a successful photoshoot. It helps ensure you capture all the content you need while staying efficient and organized. Whether you’re shooting food, products, people, or a space, having a structured approach will help bring your vision to life. In this blog post, we’ll look at examples from our clients Osteria Luca and The People’s Market to show what we mean. Here’s how to create a shot list that maximizes your photoshoot’s impact.
1. Be as Specific as Possible
Outline exactly what needs to be captured, including who’s in the shot, where it’s happening, and any key details that shouldn’t be overlooked. Specificity reduces confusion and makes the process smoother for you and your photographer.
Example from The People’s Market:
- Models sitting together at dining tables while they eat, laugh, and enjoy the experience
- Action shots: Cheering drinks, cutting food, dipping food in sauces (side and top angles)
- Models picking up food and taking a bite
2. Vary Your Content
Switching up angles, settings, and themes ensures you have fresh, diverse visuals. Capture a mix of close-ups, wide shots, and action shots to create a dynamic set of images that can be used across multiple platforms.
Example from The People’s Market:
- Close photos of each menu item (side view and top view)
- Close photos of each cocktail
- Group shot of all menu items together on the table with cocktails and wine options
- Stacked branded pizza boxes (in the pick-up window and being held by the model)
- Staff “packing” a to-go bag
- Picture of a model taking a photo of the food with their phone
3. Include Inspiration Pictures
Having reference images helps align expectations with your photographer and keeps the vision clear. If you have a specific mood, lighting, or composition in mind, providing visual examples will help bring that to life.
4. Consider Lighting and Background
Lighting plays a huge role in the outcome of your photos. Plan for the best lighting conditions, natural light for a bright and airy feel or controlled lighting for a moody and dramatic look. Also, ensure that backgrounds are clean and complement the subject (avoid distracting elements like exit signs and trash cans).
5. Plan for Brand Consistency
Your images should align with your brand’s aesthetic. If your brand has a specific color scheme, tone, or visual style, ensure your shot list reflects that. For example, a high-end restaurant, like Osteria Luca, might focus on elegant plating and warm lighting, while a casual eatery, like The People’s Market, might capture vibrant, playful moments.
6. Capture a Mix of Staged and Candid Shots
While posed shots are essential, don’t overlook the power of natural, candid moments. Customers connect with brands that feel authentic, so capturing real interactions (like chefs plating dishes or a team member pouring a drink) can add personality to your content.
8. Add a Final Notes Section
At the end of your shot list, include additional instructions to keep the photoshoot on track. This could be reminders about lighting preferences, elements to avoid, or last-minute adjustments.
Example from Osteria Luca:
- No exit signs or trash cans in the background.
- Hands and profiles of Social Ape team members may be used.
- The primary focus of this shoot will be the food and drinks, less focused on the models.
Need Help Showcasing Your Brand?
A professional photoshoot can elevate your brand’s presence and make a lasting impression. If you need expert help planning and executing a photoshoot that highlights your business, contact us today!
