Have you had a chance to sit down and outline your holiday season marketing strategy? As the holidays approach, it’s important for businesses to start planning and implementing communication strategy now to stay top of mind over the next few months. Keep reading to learn five tips to jump start your holiday marketing strategy.
1. Plan Your Content and Messaging Early
Holiday marketing success starts with early preparation. Planning your offers and promotions well in advance allows you to stay organized and avoid last-minute scrambling. Once you have a clear outline of what you want to promote, you’ll need to start integrating this messaging into your regular content calendar. Good holiday marketing starts at least two months before the holidays so plan accordingly. Regular communication is another key to getting your message out. This means utilizing your Story more to repost in feed or tagged content. You can try boosting content via Meta Business Suite to increase reach.
2. Host a Holiday Giveaway
Everyone loves a giveaway, and the holiday season is the perfect time to offer one. Create a themed giveaway and market it as a mock gift guide. This not only promotes your offerings but also provides value to your audience by showcasing products or services they can give to others.
For tips on how to create a successful giveaway, check out last week’s blog post here.
3. Leverage Email Marketing to Stay Top of Mind
Email marketing is one of the most effective ways to keep your audience informed about your holiday offerings. Start sending holiday-themed newsletters early, and provide regular updates about special promotions or events. Include exclusive holiday discounts or early access to promotions to keep subscribers engaged.
If you have the data, you can also retarget past customers who have bought holiday items or hosted events at your venue before.
Pro Tip: Segment your email list to ensure your message is relevant to each audience—such as gift guides for families, corporate gifting, or holiday event promotions.
4. Partner with Influencers for Added Exposure
Influencers can give your holiday campaign the extra boost it needs by tapping into their engaged audience. Consider partnering with local influencers to promote your holiday products, giveaways, or seasonal services. Influencers can also create content like gift guides, unboxing videos, or even host giveaways that align with your holiday theme.
Partnering with influencers helps build credibility and widens your audience reach, particularly during the competitive holiday season.
5. Promote Ways to Give Back
The holiday season is all about giving, and consumers are often looking for ways to contribute to charitable causes. Incorporating a charitable element into your holiday marketing is not only good for the community but also great for your brand image.
- Ideas for Giving Back:
- Host a food drive and promote it online through your social media channels.
- Organize a gift-wrapping event for customers, donating proceeds to a local charity.
- Partner with a local nonprofit to sponsor a family or hold a holiday fundraiser.
By encouraging your audience to give back, you create a sense of community and position your brand as one that cares about more than just sales.
