The Campaign:
Ahead of the Charlotte Knights’ 2023 season, the Social Ape team worked with Birdsong Brewing to promote the rerelease of their All Knight Long blonde ale. To generate excitement, Social Ape partnered with local news outlets to secure coverage about the rerelease, ensuring the public knew they could enjoy it at the stadium throughout the season.
The campaign aimed to drive media attention and get Charlotte residents excited to experience the hometown brew while cheering on the Knights, positioning All Knight Long as a must-have game-day beverage.
The Results:
- Charlotte Knights Open Season with Home Series Versus Memphis – WCCB Charlotte
- BirdSong Brewing is releasing fan-favorite blonde ale All Knight Long right before Knight’s baseball opening night – Charlotte Five
- Baseball is back and so is BirdSong Brewing’s All Knight Long blonde ale – @charlotteliving
