Creating a bond with your clients is a unique part of your operations journey as a business owner. The ideas, emotions and images that once lived in your mind are now tangible and nourished in someone else’s orbit. Someone believing in your dreams enough to support your business, subconsciously based on how your product or service makes them feel. However, keeping that dream alive takes work. People change and it is your business’s best interest to care about your clients as they have cared for your brand and beliefs.
Here you will find three ways to connect and understand your loyal clients better so you can continue your relationship, keep them happy and keep them coming back for more!
Customize your Client’s Interactions
Connecting with your client through social media is one of your greatest budget jackpots. You can instantly communicate with a client at no cost using messaging features on Instagram or Facebook and simply interacting with them on various platforms! Utilizing email is always available for free too! A recent survey showed that 40% of users expect a brand to respond to them within the first hour of connecting, and nearly 80% expect a response within the first 24 hours. If you want to create a bond with your client, be present and communicate with your client in a timely manner.
Tip: Avoid grouping your clients together to avoid inauthenticity. Always thank them for submitting their input.
Understanding your Client’s Demographics and Actions
First, you should encourage your clients to follow your business’s Instagram. Once you have them in your following, you can use the free analytics tool on Instagram called ‘Insights’ to measure their live interaction stats. This will provide you with data on your followers’ demographics and actions as well. Use this feature to understand if what you are promoting is buying screen time or inflating your bounce rate. When you are able to provide engaging content, your clients feel like they are a part of your business, resulting in their support and loyalty.
Tip: To increase brand awareness, host a giveaway on your page 1 to 2 times a month where followers tag 5 friends to enter to win.
Gratitude is Your Best Marketing Tool Ever
Customer appreciation is a marketing strategy created by companies to reward their loyal customers. This proactive approach can make a huge difference in your client’s experience. People like free stuff especially if they have invested in your company! Providing a loyalty discount, free service, free shipping or points towards their next purchase will show gratitude to those who have supported you. Use this to deepen the connection with your clients.
Tip: Create a fun theme like “Thankful Thursdays” to launch your appreciation strategy!
In conclusion, recognizing your client’s wants and needs, and responding in the form of appreciation will not only create a steady bond with your client but will also be a representation of your company. People talk! What do you want them to say about your brand? Control the narrative and remember to recognize those who have helped you get to where you are now.
