As we get into the swing of 2021, we took a moment to reflect and look back on our most popular blogs of the year. Presented in chronological order below, the blogs with the most clicks certainly reflected the unprecedented year that was 2020.
How to Perfect the Evergreen Pitch
How can you keep your business top of mind when there’s no major events, new products or new services to announce? That’s where the evergreen pitch comes in! Our tips include developing a bureau of topics and mapping out a rough timeline of pitches for the year.
How to Create Your Own Instagram Story Filters
Business owners know that posting to Instagram Stories is an important way to engage with customers and clients. Custom Instagram Story Filters specific to your brand can help your business stand out. The program Spark AR allows anyone with a little bit of time and Photoshop to make their own custom Instagram filter.
How to Change Your Marketing Strategy During COVID-19
March 2020 was when everything changed as COVID-19 cases began to rise across the country, we entered quarantine and businesses shut down, some indefinitely. Many tips from our blog last March still remain relevant today as COVID-19 cases continue to rise in the new year, like maintaining an active online presence and pivoting your marketing strategy.
How to Create a Newsletter That Subscribers Will Read
Email marketing was on the rise last year as businesses used email campaigns to communicate hours, sales, new offerings and more as physical locations shut down during COVID-19. Ensure your email is opened with a catchy subject line, a clear call-to-action, eye-catching images and more.
Ten Podcasts You Need to Be Listening To in 2020
Podcasts continue to be popular, especially this year with so many more of us staying in. This blog features some of our favorite business and marketing podcasts, like Marketing Over Coffee, The Hustle & Flowchart Podcast and The Business Method Podcast.
6 Home Office Products We’re Loving During Quarantine
Our homes turned into our offices overnight. We rounded up some home office must-haves to help you be as productive and comfortable as possible! A Foldable Bed Tray Lap Desk makes it a breeze to work away without a full desk and chair. And don’t forget a Lumbar Support Pillow to provide relief from back pain after hours of sitting.
5 Ways Brands Are Using Instagram Reels
Instagram rolled out Reels last year to compete with TikTok and many brands began experimenting with the new feature. Reusing popular TikTok videos and creating unique challenges with creative hashtags are a few ways that brands have found success with Reels.
Client Spotlight: Fourth Annual Cary Cares Makeover
We ended the year on a high note with Preston Dental Loft’s Fourth Annual Cary Cares Makeover Campaign. The Cary, NC dental office partnered with a number of local businesses for a day of pampering for a deserving group of women nominated by family, friends and neighbors. This year, two inspiring winners were selected to receive a haircut, mani/pedis, teeth whitening and more.
What did you think of our top blog posts of 2020? And what topics would you love to see covered this year? Leave your comments below and contact the Social Ape team to learn more about how we assist your brand or business in 2021!
