YouTube is the most effective platform for video marketing so it should be a big part of your online advertising strategy if it isn’t already. Even though there are hours and hours of video being uploaded to YouTube right now, there are about 30 million people watching YouTube every single day so the opportunity to increase the reach of your business is ideal.
First, let’s review how YouTube ads work. YouTube Ads are created within the parent company’s Google Ads, and maximizes your video’s reach by placing your ad in either of the platforms. You can link your YouTube Channel to Google Ads here.
Types of YouTube Ads
Before we can start our campaign, you’ll have to identify which type of YouTube ad will best align with your goals. The different types of ads are listed below.
Bumper Ads
Bumper ads play before the video that is selected. The downside of these types of ads is that they only run for six seconds, which makes them the shortest ad option. Bumper ads are best used to complement a larger video campaign.
Non-Skippable In-Stream Ads
Theses non-skippable ads can play before, during or after the user’s chosen video. They usually run about 15-20 seconds, which gives you more time to convey your message. You should typically use these ads when the video ad is strong enough to compete with the attention span of the user.
TrueView ads
These are the most popular types of YouTube ads and are consider the standard video ad type. In this ad type, advertisers only pay for TrueView ads when the viewers watch the ad for at least 30 seconds, or interact with their ad. These type of ads can be easily customized and controlled.
Start the YouTube ad campaign
After selecting the type of ad you want to run, you can then create your campaign by following these steps:
1.Create a Google Ads campaign
Go to your Google Ads account and click Campaigns and then the plus + button.
2.Choose your Campaign Goals
From there we can select from the following goals based on the needs of your campaign:
3.Select Video Ad format and Enter Campaign Name
4.Set your Bidding Strategy
5.Set the Budget for your Campaign
Setting your ads budget is one of the most important steps in this process. How much are you willing to spend on YouTube Ads? If this is your first time doing this, starting with a smaller budget would be better, then you can increase the budget you gain more experience of using the platform and understanding your campaigns. Here we select our budget type and budget delivery method.
6.Decide how to network your ad
Under Networks, you can select where you want your video ad to show up. You can select from the following:
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YouTube Search: Ads can show up in results for searches and will show up on YouTube home page, channels and videos. Only for Discovery Ads only
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YouTube Videos: Ads can appear on Youtube Videos, homepage, and channels. You can use TrueView ads that can appear in-display ads or in-stream ads.
7.Choose location and languages your campaign is going to target
8.Customize the Advanced Settings of your Campaign
In this section, you can select your begin and end dates for your ad campaign, create a custom ad scheduling for the video, and set frequency capping for how many times your ad will show up to the same user. You can also set targets for specific devices here.
9.Determine the bidding price for the campaign
10.-Choose the target audience you want to reach.
11.- Name your ad group and enter the YouTube link for the video of the ad campaign in the “Create your video ad” section.
12.- Choose the appropriate video ad format.
Depending on the goals indicated earlier, you can choose whether you want to run your ad as an in-stream or as an in-display ad.
11.-Enter the final URL and display URL.
12.-Select a headline, image and name for your ad.
13.-Click on “Create Campaign” to complete the process and get your ad campaign started!
