While the concept isn’t that new, social media influencers gained a whole lot of popularity in 2017.
Influencer marketing is proving itself as one of the best ways to reach a targeted audience and drive business results. In this crowded social landscape, the rise of the social media influencer creates a world of possibilities. It also allows brands to connect with their audience more directly and organically when compared to traditional forms of digital advertising. Here are a few reasons why brands are leveraging social media influencers to drive results.
Find out why you should be taking advantage of influencer marketing below!
1. Consumers Are Tired of Paid Ads
People are exposed to hundreds of ads a day so, it’s no surprise that they’re starting to tune out traditional ads online. With so many ad interruptions these days, consumers are turning to software like Adblock that take ads out of your media experience. Unfortunately, even if your content is great and conversions are high, some people will never see them.
2. It’s Powerful
For brands that sell products that thrive off what’s trendy and cool, working with influencers can help communicate to the market that your product is the next best thing. Last year, Lord & Taylor got 50 Instagram influencers to wear the same dress and post a picture. Soon after, the dress was sold out.
Image via Lord & Taylor
3. It Comes With Credibility
When teaming up with an influencer, it’s important that you’re selective and choose the right individuals who have a strong personal brand that aligns with your product. Personalities on social media tend to have more substantial relationships with their followers, increasing the chances that consumers see your product and trust that someone they follow and like is endorsing it.
Image via Twitter
4. Boosts SEO
As influencers have a massive following and significant reach on their own, they can automatically improve your visibility when they share your content or engage with it. Customers who seek information on social media will also use search engines during their decision-making process. Social shares, in terms of both quality and quantity, is one of the top nine ranking factors.
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