Need a better way to manage your Twitter account and analytics?
Twitter Dashboard offers one place to get everything done.
For businesses, Twitter is an advocate for conversation, sharing news, and authentic interaction. With Dashboard, you can easily keep up with these kinds of connections more effectively and use the analytics provided to better optimize your Twitter marketing.
Here’s how it works:
Getting Started
The first step is to log into your Twitter account at the Dashboard page. You will be prompted to describe your business and choose how many employees you have.
Next, create a custom feed to find out what’s being said about your business. There will be an option to add keywords, phrases, and hashtags that are connected to your business, so that you’re not just seeing who mentions your account handle. ___
Better Engage With Your Audience
Dashboard helps you monitor and respond faster to the tweets that matter most. View every tweet that mentions your Twitter handle, company name, or website, by clicking the About You tab on Dashboard. Use your custom feed to engage more with your followers for conversation starters and highlight your best content for retweets. For example, in your custom feed, you may see a question about your operating hours or, a tweet about a potential customer talking about your product. This way, you can easily interact and begin a conversation with those people. ___
Schedule Your Tweets
Stay ahead of the game by scheduling tweets directly through Twitter Dashboard. Now, you’ll get a simpler interface to reach your audience every day, without having to go back and forth between your third-party scheduling tools.
To schedule a tweet, click Create at the top of Dashboard. You can tweet directly from this page or schedule it by clicking the down arrow and specifying the date and time. All of your scheduled tweets will appear in a Queue box, from where you can proofread and make necessary edits.
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Get Tips on What to Tweet
Occasionally, we all hit a mental block about what to tweet. Throughout your interaction with Dashboard, Twitter will show tweet tips geared for your business. These tips help inspire you to post content that is more engaging and can start conversations. For example:
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Easy Analytics Overview
It’s important for businesses to see how their tweets are performing with their audience. You can measure and optimize your content with real-time analytics, so for future posts, you know which tweets were successful.
In Dashboard, you can gather in-depth analytics about your overall account or individual tweets. Click the Analytics tab at the top of the page and you’ll see the number of tweets you sent, media tweets, replies, mentions, impressions and much more for the entire account. ___
If you’re using Twitter for business, Dashboard can save you precious time by scheduling tweets when you’re busy, stay up to date with your followers through your custom feed, and see how well your Twitter campaign is going with in-depth analytics.
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