Meet The Social Ape Team

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April Smith

Founder & President

April has been working in the marketing space for 9 years and before creating Social Ape she was employed at ESPNU as the Social Media Manager, where she created content and interacted with avid sports fans via social media on a daily basis.

Originally from Richmond, VA, April graduated from Radford University and has lived in Charlotte since 2007. April has also actively been involved in giving back to the community, as well as serving as a connector to those around her. She has served on the Social Media Charlotte board and is extremely passionate about marketing, public relations and Charlotte. When April isn't glued to her computer or phone, she's most likely doing hot yoga, hanging with her dog Frank, traveling or checking out the newest restaurants in Charlotte.


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Jerome Simeon

Social Media Specialist

Jerome Simeon is a North Carolina native and graduate from UNC-Charlotte. Growing up, he was never away from a computer. Jerome praises technology for his keen eye for detail and energetic approach to social media. He loves the versatility of social media platforms and the dynamic industry of online marketing. 

For Social Ape Marketing, Jerome specializes in social media marketing and graphic design, providing clients with unique content to reach target audiences and boost business success. He strives for his work to be in whole-part a reflection of what Social Ape Marketing encompasses: helping businesses grow in an ever-changing market by creating loyal fans and customers for the lifetime of your business

When he's not out feasting at new Charlotte restaurants, Jerome enjoys being outdoors with his silver lab Luna, photography, sports, craft beer and video games. 


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Melissa Nemec

Director of Operations

Melissa holds a Bachelor of Arts Degree from Elon University and had every intention of being a news reporter after graduation. Yes, she’s proud of her “anchor voice” and she’ll do it on command.

Post-grad, she stumbled (willingly, of course) into the marketing world and never looked back. She’s bopped around between both Savannah and Atlanta, GA, and even Hilton Head Island, SC before making her way back to Charlotte, NC. After roughly two and half years in marketing for a tech-education startup, Melissa joined the Social Ape crew specializing in social media marketing, social strategy, and public relations.

If you happen to catch Melissa without her phone in her hand, she’s more than likely feasting on macaroni and cheese, taking a stroll in Freedom Park, binge-watching Parks and Recreation, or spending time with her three boys (husband, rescue mutt Remy and baby boy, Lukas).


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Beth Booker

Communications Specialist

Beth Booker has over five years of experience in Communications spanning from the music industry to event planning and from academia to public relations. After receiving a B.A. in Communications and Public Relations from Florida Gulf Coast University in Fort Myers, Florida, Beth moved to Charlotte where she earned her M.A. in Communication Studies from The University of North Carolina at Charlotte.

As someone who has a passion for lifelong learning, Beth loves the ever-evolving landscape of the Communications and Public Relations world and learning the newest practices and tactics. Prior to taking on her role as a Communications Specialist for Social Ape Marketing, Beth worked as a Public Relations Specialist where she handled media relations, social media and event planning for multiple culinary clients. Through her role at Social Ape Marketing she is excited to continue building relationships within the Charlotte media-scape, planning events, launching public relations campaigns and working closely to achieve the public relations goals of her clients.

Despite the fact that she can't cook, she considers herself a self-proclaimed professional foodie, she owns too many pairs of shoes, is incredibly handy with an iPhone camera and most often, in her free time can be found eating her way through the Queen City, writing about mom life on her blog, re-watching Grey’s Anatomy or spending time with her guys: her husband, her sons, Calvin and Rhett and her two rescue pups, Beau and Rooney.


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Anna Rich

Communications Specialist

Anna Rich was born and raised in Charlotte and received a BA in History from Wake Forest University. After graduation, she moved outside of North Carolina for the first time to Washington, D.C. where her love of writing led her to work in the PR industry.

During her five years in D.C., Anna worked at three different PR agencies of all sizes. She primarily handled public sector specific PR for B2B technology companies. From covering protests at the White House to staffing a Today show segment for a client specializing in identity solutions, Anna enjoyed her uniquely D.C. experience in our nation's Capitol. She looks forward to being back in Charlotte and continuing to hone her writing, media outreach, and social media content development skills with the amazing team at Social Ape Marketing.

Most weekends you can find Anna enjoying football or the Food Network and exploring Charlotte and the surrounding area with her husband, Graham, and their chocolate lab, Nola.