Six Productivity Tools for Creatives

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Do you hit an afternoon wall during your workday? The Social Ape team is here to help you stay on track when you hit that slump (and when there’s no caffeine in sight)! Check out these tools our team uses to aid in productivity for creatives. 

Todoist

  • Todoist is essentially a to-do list housed on your browser. This helps keep your daily tasks organized by allowing you to select the level of priority, due date and even send email reminders about your task directly to your inbox. Never miss a deadline again!

Evernote

  • Consider this your personal doodle pad on your computer. Evernote is the place to log notes and ideas and makes it simple to share notes with colleagues. When sharing notes via Evernote, your colleagues will be able to write in the same notepad, making it easy to share ideas and information in real-time.

Grammarly

  • The Grammarly extension for your browser is a lifesaver! Grammarly scans what you’re typing and points out grammatical and spelling errors as they’re typed. This can save you time when drafting emails, stories, press releases and more.

Clockify

  • For those who need help with time management, the Clockify extension helps track the time spent on each of your tasks. Simply hit stop and start when you begin and finish a task to observe how long certain tasks take. Additionally, if you work in Google Drive, the Clockify logo pops up in documents, making it easy to start/stop your timer from a specific document.

OneTab

  • Does having 10+ browser tabs open at a time make you anxious? OneTab is an extension that houses all of your tabs on a single tab, eliminating the pressure of seeing so many pages at once. 

A Soft Murmur

  • If you’re someone who doesn’t mind a little noise, A Soft Murmur is a white noise site that allows you to mix sounds like Thunder and Coffee Shop to offer a little background noise to increase your focus while cranking out your work. 

Meet Grayson Bigelow - Summer Intern

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Social Ape is excited to introduce our Summer 2019 Intern, Grayson Bigelow! Grayson is a sophomore at the University of North Carolina at Chapel Hill, majoring in Advertising and Public Relations with a minor in French. Grayson is from Columbus, OH and a recent North Carolina transplant who has already fallen in love with Charlotte! She is loving her time here at Social Ape this summer and is busy soaking up as much new knowledge and expertise in her last few weeks on the job. Grayson still has a few years to go but is already excited to make a career out of her love for social media and all things PR when she finishes up her studies at Chapel Hill in 2022.

Get to know Grayson a bit better by reading her responses to our questions below!

 What are your favorite things about Charlotte so far?

I live a bit further away in the Mooresville area so I don’t get to spend a huge amount of time in Charlotte during the week, but I love to explore with friends on the weekends or try one of the many delicious restaurants in the area after work. I’m not the biggest sports fan (don’t tell my fellow Tarheels!) so I love that there’s always a ton of other exciting things to do when I come down to Charlotte, whether it’s seeing a play or going to an amazing street festival.

Why do you love social media and marketing?

The industry is constantly growing and evolving which means that there’s always something new and exciting for me to learn! I love how varied and fast-paced working in marketing can be because I know that each day on the job will be different. I’ll never be bored or risk falling into a rut. However, getting to communicate with so many different people, whether they’re my awesome coworkers, clients or even social media users at the other end of a social media post I’ve written, is what really fuels my passion for social media and marketing.

 What do you do at Social Ape Marketing?

I help create our weekly newsletter, play a part in creating content for one of our clients as well as the Social Ape Instagram account, provide research assistance for various clients and internal operations, and recently have been sharpening my PR skills by writing pitches for different media outlets.

If you could give advice to people who want to enter this industry what would it be?

It’s never too early to start getting experience and building your network, so say yes to every opportunity and make sure you get everyone’s contact info!  Even if you don’t feel prepared to take on a new role or responsibility, give it your best shot and learn from your successes and failures. You’ll probably surprise yourself with skills you didn’t know you had.

What do you like to do when you’re not in school or at your internship?

I love to stay active during my downtime (with the occasional lazy Netflix day thrown in the mix) so whenever I have time I like to hit the gym, try a new fitness class or plan a weekend hiking trip. I also enjoy hanging out at home with my pets, trying new recipes (especially for Italian food) and going to the theatre. 

We have loved having Grayson on the team over the past few months and are eager to see what her future holds!

You can follow Grayson on Instagram at @grayson_bigelow.

Meet The Media Monday: DeAnna Taylor

Credit: @brokeandabroadlife

Credit: @brokeandabroadlife

We’re back with the next edition of Meet the Media Monday! The series features a brief Q&A with leading Charlotte journalists as we get to know the faces behind the stories that matter most in the Queen City. For the latest entry, we chatted with DeAnna Taylor of CharlotteFive

DeAnna is a North Carolina attorney turned travel blogger for Broke and Abroad who writes for international travel publication Travel Noire in addition to covering all things Charlotte for CharlotteFive. We talked with DeAnna on being a Charlotte native, how she got into writing and her extensive travels. 

Where are you from? 

DT: I am from Charlotte, born and raised. I’m happy to be a unicorn! All my family is still here. Everyone is pretty much still in the same area that we were raised in. When I was in law school at NC Central I lived in Durham and I spent four years in Virginia in undergrad and then Korea for a year but outside of that, I’ve always been in Charlotte.

How did you end up in Korea?

DT: I guess it was just to a point where I was burnt out! I was practicing law and I was also a personal trainer here. So I was juggling working full-time as a lawyer and then in the morning and evenings doing personal training. I needed a break. And so I researched living abroad and earning money and came upon teaching English in Korea. I did that for a year while I traveled. It was the life!

Where did you visit while living in Korea?

DT: In the one year I went to nine countries in Asia. The Maldives and Thailand were my favorites. It’s so laid back and they’re both so cheap once you’re there. For longer holidays I would go farther away. I loved it.

How did you get into journalism?

DT: I started my travel blog (Broke and Abroad) about three years ago. It started from being able to find flight deals and people asking me how I travel so much and letting them know that I’m not taking these expensive, luxury vacations. I had to find a way to travel on a budget so I started blogging when I would find deals and also about traveling solo. 

While I was in Korea there was an opportunity to write for the tourism board in the city that I was living in. They wanted expats only to help other expats so I started writing for them. And then about two months before I left Korea, the opportunity came for Travel Noire. When I came home I thought, well I’m from Charlotte so why don’t I try my hand at some local publications and then got connected to CharlotteFive

What do you like to write about (besides travel)?

DT: New restaurants openings. Being from Charlotte, it’s fun to see what new places are coming here and why they decided Charlotte of all cities. Especially if it’s a place that isn’t based on the East Coast. It’s cool to see that our city is important!

Do you have a favorite social media handle?

DT: Instagram. It’s your let-loose outlet and you can post anything you want. Facebook is a little bit more conservative and you have to be mindful of what you’re saying. I feel like I’m more expressive on Instagram than I am on Facebook. I have a Twitter account but I mainly use it if something goes viral to check out these huge Twitter threads.

What’s on your travel bucket list?

DT: I didn’t get to go to Indonesia when I was living in Korea. I want to do Bali and an island adjacent to Bali called Lombok. That’s definitely on my radar. 

Want to learn more about CharlotteFive? Head to their website or follow along on Instagram, Twitter or Facebook for the latest.

The Dos and Don'ts of Pitching Television

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Want to increase exposure for your business and think television is the way to go? Before you hit send on that email, be sure you know the dos and don’ts for pitching a television segment for your business. Read our favorite tips to help you secure a coveted spot on your town’s favorite show.

DON’T pitch the TV anchor.

  • When pitching television, you’ll want to pitch the appropriate producer and not your favorite network’s anchor. The producers will be the ones booking and scheduling segments for anchor-hosted shows.

DO customize your pitch.

  • Be sure to tailor your pitch to the specific network and show (morning, mid-day, evening, weekend). Including the name of the show and referencing the anchors or hosts of the show in your initial email will help you stand out and show that you’ve done your research..

DON’T assume producers will say yes.

  • Television shows and the teams that make it all come together are busy! Typically, producers book about a month out, so be sure to time your pitch correctly. Following up 48 hours after your initial pitch will hopefully help secure that spot sooner.

DO fully describe your segment idea.

  • When pitching for TV, paint a picture of what your segment would look like. For example, if your goal is to land a cooking segment, explain the dish that you would be cooking and any additional information that would be helpful to the viewers.

DO know what each show entails.

  • Sticking with the cooking segment example, be sure what you’re pitching applies to the specific show. Don’t pitch a cooking segment for a show that doesn’t have a kitchen. Want to grill up burgers? Make sure the studio has an outdoor setup, including a grill.

DON’T forget to confirm space restrictions with producers.

  • If you do land a segment, be sure to confirm with the producer how many people are allowed to be on air as well as behind-the-scenes. It’s important to bring as few people as possible! Also, be sure to bring any props, ingredients, etc. along, too and let the producer know of these ahead of time.

DO draft and send talking points.

  • Several days before your segment, be sure to send the producer talking points (what to discuss during the segment), how to pronounce the guest’s name, and the names of the guests that will be attending. Additionally, make sure to send the talking points to your on-air guest for the segment as well in advance of the segment.


Not interested in pitching television segments on your own? Contact the Social Ape team to learn more about developing and executing a robust public relations strategy!

10 Instagram Hacks for PR Professionals

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Fellow marketers know how tricky and time-consuming it can be to keep track of all the latest social media updates across so many different platforms. So we’ve put together a list of our favorite tips and tricks to master one of the most powerful and versatile social platforms: Instagram.

Check out a few of our favorite hacks below:

1. Make your bio appear in more search results: Include more of your company’s keywords in the name field of your bio –– which is searchable–– to increase the likelihood that you show up in searches related to your industry.

  1. Tap “Edit Profile” and select the “Name” section.

  2. Revise the text to include your keywords and then tap “Done” to save your changes.

2. Add alt text for accessibility and SEO boost: Adding alt text tags to your Instagram posts makes them accessible for visually impaired users who rely on screen readers, and can also boost your SEO by making your images more easily searchable.

  1. To add alt text to a new Instagram post, tap "Advanced Settings” at the bottom of the caption screen.

  2. Scroll to the “Accessibility” heading and select “Write Alt Text.”

  3. Users can also add alt text to published posts in the “Edit” feature by selecting “Edit” and tapping “Edit Alt Text” on the image.

Photo: Social Media Examiner

Photo: Social Media Examiner

3. Save Instagram Stories to your camera roll: You can save your published Stories to your phone’s camera roll in two ways:

Method 1: 

  1. Open the Instagram Stories camera.

  2. Choose a photo or video to post.

  3. Tap the “save to camera roll” icon in the top right of the screen.

Method 2:

  1. Open the Stories camera.

  2. Tap the settings button.

  3. Switch on “Auto Save Stories” to save all future Stories to your camera roll.

4. Turn off comments on a post: Prevent followers from commenting on certain posts.

  1. Choose a photo or video to post as you normally would.

  2. When you reach the caption editing screen, tap “Advanced Settings.”

  3. Switch the “Turn Commenting Off” option on.

  4. To turn off commenting on previously published posts, tap the edit button on your post and select “Turn Off Commenting.”

5. Add line breaks to long captions: Make your posts with longer captions more readable by adding line breaks.

  1. While writing your caption, periodically add line breaks by using the “Return” key, which you can access on your device’s keyboard by tapping the “123” key. 

  2. To add a larger white space between lines, simply tap return multiple times.

6. Add music to your Instagram Story with Instagram’s music library: Choose from thousands of songs to spice up your Stories!

  1. Once you’ve started a new Stories post, tap the “Stickers” icon and select the “Music” sticker.

  2. This opens Instagram’s music library, where you can search by song title, mood, genre, or what’s popular.

  3. Tap the song you want to add to your post, then choose from the style options (scrolling lyrics, album cover, etc) and the length of the clip, up to 15 seconds.

Photo: Instagram

Photo: Instagram

7. Filter and block comments with specific keywords: Prevent unwanted comments and social media trolling by filtering and blocking comments that contain selected keywords.

  1. Go to the “Settings” screen on your account.

  2. Tap “Privacy.”

  3. Tap “Comments.”

  4. Switch on “Hide Offensive Comments” to automatically filter unwanted comments.

  5. Switch on “Manual Filter.” 

  6. Type in any works or phrases you want to filter out into the text box that appears below “Manual Filter.”

8. Record hands-free video for Instagram Stories:

  1. Open the Instagram Stories camera.

  2. Swipe through the camera options at the bottom of the screen and stop at the “Hands Free” option.

  3. Press the capture button to start recording.

  4. To stop recording, either press the capture button again or let the maximum time run out.

Photo: Instagram

Photo: Instagram

9. Cross-post Instagram Stories to Facebook: This is a great way to get started with posting Stories and to test content across both platforms. Linking your Instagram account to your Facebook page will give you access to this feature.

  1. Once your accounts are linked, open  “Account Settings” and tap “Privacy” followed by “Story Controls.” 

  2. Switch on “Share Your Story To Facebook.”

10. Hide hashtags to declutter your posts: Keep your captions clutter-free to keep readers focused and engaged.

Method 1:

  1. Leave your hashtags out of your caption entirely and put them in a comment below your post instead. 

  2. As soon as a second comment is posted, the hashtags will no longer be visible outside the comments section.

Method 2:

  1. Separate your hashtags from the rest of the caption by adding several line breaks.

  2. After you’ve written your caption, tap the “Return” button on your keyboard to enter a line break, followed by some kind of punctuation mark to indicate that there is more content couched below the line breaks.

  3. Repeat this process at least three times, after which the hashtags are hidden by Instagram unless followers tap the “more” option.

Did we miss any of your favorites? Let us know in the comments below. Eager to craft your company’s social media marketing or public relations strategy? Contact our team to learn more.

Must-Have Google Chrome Extensions to Boost Your Public Relations

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Continuously simplifying and improving team processes is key in maximizing efficiency and success in every industry. When it comes to planning, pitching and collaborating with media and influencers, there’s a Google Chrome extension to save marketers and public relations professionals time along every step of the PR journey – from research and outreach, to monitoring and reporting.

Check out a few of our favorites below:

Upfluence Software – Allows users to search for influencers, view full profiles on Instagram, Facebook, YouTube, Pinterest and other platforms, plus analyze performance metrics including engagement rate, reach, audience demographics and more.

Upfluence Software

Upfluence Software

Hunter – Enables users to instantly discover who to contact when they visit a website. Hunter provides names, job titles, social networks and phone numbers using domain search capabilities.

Hunter

Hunter

Bitly – Gives users the ability to shorten, measure and optimize their links. Saving and sharing links using the extension saves all link data to your Bitly account as well.

Bitly

Bitly

Evernote Web Clipper – Helps users save what’s important to them. Use this extension when browsing the web to save full pages or shorter snippets to read later. Users can clip webpages, highlight key points, annotate saved items and access that information through their Evernote account.

Evernote Web Clipper

Evernote Web Clipper

CoverageBook Clipper – Simplifies users’ coverage collection during the reporting process. This extension allows marketers and PR pros to bookmark coverage as links and posts roll in and then copy all bookmarks in one quick click to paste into coverage reports.

CoverageBook Clipper

CoverageBook Clipper

Looking to build a solid public relations strategy for your brand or business? The Social Ape Marketing team can help! Contact our team to get started on your next PR campaign.

Meet the Media Monday: Katie Peralta

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Meet the Media Monday: Katie Peralta of The Charlotte Observer

It’s time for another Meet the Media Monday! The series features a brief Q&A with leading Charlotte journalists as we get to know the faces behind the stories that matter most in the Queen City. This week, we chat with Katie Peralta of The Charlotte Observer.

Katie Peralta is one of Charlotte’s leading business journalists, having written about everything from new business openings and NASCAR to the Carolina Panthers. We caught up with Katie over coffee at one of our favorite local spots, Sunflour Baking Company, to discuss the Charlotte journalism scene, tips for staying focused and everything in between.

  • What's the craziest story you've ever covered?

    • KP: “The Panthers ownership drama. It wasn’t just one story and we weren’t the first to break the news. When Jerry Richardson was accused and everything that came after that...that series of stories.”

  • If you could write for any publication what would it be?

    • KP: “The New Yorker.”

  • Something people would be surprised to learn about you?

    • KP: “I lived in Spain for a year in college. I’m going back in six days for a trip! I wouldn’t live there, but it taught me how much I take for granted here.”

  • If you weren’t a journalist what would you be?

    • KP: “Probably an attorney. I would make more money, but probably be less happy.”

  • What attracted you to journalism?

    • KP: “Initially, I wanted to have an activity in college. I felt like I was missing a piece of something. I saw a classified ad in college for the Notre Dame Observer and that’s how I got started. My mom was also a professional writer!”

  • What are the challenges you face being a journalist in 2019?

    • KP: “Lack of resources is the biggest one. The newspaper industry is facing continuously declining print revenue. It’s difficult to adhere to certain standards if you’re part of a chain. The fact that people blame the media...we’re good about admitting when we’re wrong.”

  • What’s your favorite social media platform? (both professionally and personally)

    • KP: “Professionally, Twitter. Personally, Instagram.”

  • How long have you lived in Charlotte? What brought you here?

    • KP: “I moved in 2005 for my dad’s job. I went to college a year later, came back six months after graduating college, then I went to Chicago, then D.C. and I was back in Charlotte for good in 2015.”

  • What's your favorite activity in Charlotte?

    • KP: “The breweries. Walking my dog. Being with my family (my cousins live here too) and cooking.”

  • What’s one thing you could change about Charlotte?

    • KP: “A train that went in more directions.”

  • What has surprised you the most about Charlotte?

    • KP: “How welcoming people are to newcomers (in a good way). People take pride in the city, people aren’t put into silos and there’s an eagerness to form communities.”

  • What’s your favorite season in Charlotte and why?

    • KP: “Fall! Because I hate the humidity and have no patience for how Southerners handle snow (haha).”

  • Advice to aspiring journalists?

    • KP: “Be deliberate and know what you want to do or be clear about what you want to cover. Be realistic.”

  • Favorite restaurant in CLT?

    • KP: “Good Food on Montford, Alexander Michael’s, and NoDa Bodega.”


Want to learn more about The Charlotte Observer? Head to their website or follow along on Instagram, Twitter or Facebook for the latest.

How to Find the Right Journalist for Your Story

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Do you have BIG news about your business but aren’t sure how to go about contacting the right person to help tell your story? These six tips will help you find the right journalist to help spread the news.

Familiarize Yourself with Local Media

Research all digital, print and television media outlets in your area. Know what content they typically produce and the tone of their writing. It would also be helpful to know if the outlet issues a daily newsletter in addition to their online stories.

Consider Your Audience

Think about which outlets and programs your target audience may read or watch. For example, if a national barbershop chain is looking to receive press online or in print about a new hair service, ideal outlets to pitch would include Men’s Journal or Men’s Health, as the readership for those publications would likely be men in their mid-20s to 50s. In this instance, it wouldn’t make sense to reach out to Cosmopolitan as their readership is typically young, millennial, women that obviously wouldn’t receive haircuts from a barbershop.

Research

Once you determine which outlet would be the best fit for your story, research the writers who work at the publication. What do they typically write about and how often do they write? Today, fewer and fewer journalists are full-time at publications and instead may freelance for multiple outlets. That’s okay! If you do your research and read the articles that this journalist has already written, you’ll know if your story would be something they would even consider for that particular outlet.

For example, if you own a popular coffee shop and will soon be making an announcement about the opening of a new location, you likely wouldn’t contact a health and wellness writer for a lifestyle magazine. For this example, we would recommend reaching out to a reporter that writes about new business and real estate at your local business journal.

Find Contact Information

When you find the perfect journalist to pitch your story, you’ll also need to find their contact information. If you do not have access to PR software such as Meltwater or Cision, you may need to do a little digging. If you’re lucky, you may find their information directly on the outlet’s website. Their email will likely be listed under their bio.

If you’re still having trouble, check out their social media handles. Many journalists place contact information in their Twitter bio or link to their online portfolio. No luck there? Check out their LinkedIn profile. If there is still no trace of a reporter’s email, try using hunter.io. By using Hunter, you’ll be able to find the best bet of a journalist’s email address.

Tailor Your Pitch

After finding the journalist’s contact information, it’s time to send your pitch. But first, you’ll want to personalize your email to the journalist. See below for an example:

“Hi, Sarah,

I hope you’re doing well. I recently read your article about the Pet Adoption happening this Saturday at the Humane Society and am convinced I need to add another dog to my family!”

Include the journalists’ name and a sentence about an article that they have written that you enjoyed. This will show that you care about the journalist’s work and keep tabs about what they’re writing and are aware that the pitch you’re sending to them is relevant to their beat. Adding a personal touch can also help you stand out among the hundreds of emails journalists receive daily. If you’re contacting a freelance writer, be sure to include which publication for which you would like them to consider your story. See an example below:

“Would this story be a fit for a future article in PureWow?”

Follow Up

Follow up is key when it comes to securing a pitch. We suggest following up 24-48 hours after the initial pitch. Sometimes a follow up is what it takes to receive an answer. If you receive a no, be sure to have a Plan B. If you receive a yes, Congrats! You’ve secured coverage for your story!


Don’t want to handle pitching journalists on your own? Contact the Social Ape team HERE to learn more about our Public Relations services.

Meet the Media Monday: Alicia Valenski

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We recently connected with Alicia Valenski for round three of Meet the Media Monday. The series features a brief Q&A with leading Charlotte journalists as we get to know the faces behind the stories that matter most in the Queen City.

Alicia is a contributor to CharlotteFive and SouthPark Magazine and co-founder of Work for Your Beer, the ultimate guide to beer fitness in Charlotte. We had a blast chatting with Alicia about her favorite beers and breweries, dogs and her move to Richmond, VA.

What brought you to Charlotte?

AV: “My boyfriend at the time (now husband) and I were living in upstate New York after college, which was a mistake. It was so cold! We visited one of my college friends who was living in Charlotte and it was so fun. We wandered around NoDa and went to all the shops and restaurants like Salud Beer Shop and Smelly Cat (I’m an avid Friends fan). My now-husband and I went back home to New York and couldn’t stop thinking about Charlotte and thought, we have to move there, so we did!”

What’s your favorite activity in Charlotte?

AV: “Beer yoga! When I first moved to Charlotte, I actually didn’t like beer. When I moved here, I knew that breweries were popular so I started with wheat beers and eased into it. Now I enjoy all the beers. I went through Cicerone training. A sommelier is to wine what Cicerone is to beer. It was so enlightening and has been helpful in writing about beer to know how to properly describe what I’m tasting. My biggest tip for for anyone looking to find the fun activities in any place is to talk to bartenders. The first brewery we went to was Heist and we became friends with the servers and asked them what to do in Charlotte. That’s how we learned the cool things to do.”

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What attracted you to journalism?

AV: “I’ve been a writer my whole life. I won an essay contest for Seventeen Magazine about why I had the best boyfriend in America, which is the dumbest thing! I got flown to New York, did a photoshoot and got my picture in the magazine along with my article. But that got me started thinking, “Oh I’m a writer.” Then I started interning for the Patriot News in Harrisburg (I grew up in Hershey, PA). I worked for them all through high school and also interned for a Harrisburg-area magazine called MODE Magazine. It was a fun time! I went to Penn State for journalism and straight out of school I wrote for an online magazine called Her Campus and was an editor for their main site.”

What’s the craziest story you’ve covered?

AV: “When I was working for Her Campus, I was invited to interview Aziz Ansari when he was releasing his book Modern Romance. I got tea with him in SoHo, which was so much fun. It’s probably one of my favorite things I’ve written. He was super nice but a lot of people think comedians in general are really outgoing. When you meet them in person, they’re kind of reserved and a little shy. He got Earl Grey tea.”

What’s surprised you the most about Charlotte (good or bad)?

AV: “One thing I was really surprised by when we first moved here is just how new everything is. Charlotte is such a young city. It’s been here a long time but a lot has been torn down. Walking around Richmond, VA recently, there are so many old historic buildings that are kept intact. Here it’s very tear it down and build something new. And it’s so spread out! I was surprised when I first moved here that if something is 10 minutes away, that’s far. When we first moved, we didn’t mind driving 30 minutes to go to one particular brewery. But now if we’re in NoDa, we’re not going to make the trip to South End.

One thing that I love about Charlotte is that it’s such an active city. You can be at a place that’s relatively upscale but be in your workout clothes and no one would think it was weird. I feel like that’s something I take for granted here a little bit. That I go everywhere in my lululemons and sneakers and no one really cares because everyone expects that you’re active.”

What’s your favorite social media platform?

AV: “I manage so many Instagram accounts and I’ve gotten pretty good at it with knowing about photography and how lighting works, how to focus, etc. I can do it well but I don’t love it. I don’t like that everything has to look so visually perfect. For me, my favorite account is Twitter. It’s the most fun. Everyone is just putting the weird things out there thinking, “Maybe someone will think this is funny.” Some people are so funny on Twitter! I connect with a lot of people there that I haven’t met in real life. I like it partially because it’s not that popular anymore.”

Want to learn more about Work For Your Beer? Head to their website or follow along on Instagram, Twitter or Facebook for the latest.




5 Social Media Marketing Tips for Small Businesses

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Social media marketing can be one of your most effective tools to increase awareness and drive sales. Here are 5 ways small businesses can use social media marketing to gain new customers.

Let Your Fans Promote You

If customers are already praising you on social media for free, consider contacting them with an offer, freebie or discount if they'll keep it up or use your official hashtags. Their smaller account may not have the reach of an influencer with 100K followers, but then again their appreciation is genuine and their help comes with a cheaper price tag. Even a shoutout or a retweet goes a long way.

Run Contests and Deals

Whether you're trying to build your followers or increase engagement with the ones you already have, both contests and deals can be a great way to do achieve your goals. Certain contests may encourage user-generated-content which, in turn, helps with content creation. Examples include sharing an exclusive coupon code shared with your followers for a percentage off a future purchase or a giveaway that asks people to tag friends and follow your page for a chance to win.

Post the Content Your Followers Want

Many businesses make the mistake of posting dry, straightforward content to their feeds. People don't spend time on social media because they like infomercials. You want to get the word out about your business and the best way to do that is with content that people are actually drawn to. Pay attention to what kinds of posts are popular on each platform and figure out how you can fit them to your message. Pro tip: a picture is worth a thousand words.

Use Social Media Advertising

Organic social media marketing will only get you so far. If you want to maximize your reach and lead generation, it pays to pay. Paid ads can benefit businesses of all sizes, from the smallest startup to the biggest corporation. For little spend, you can get your business in front of thousands of eyes in the form of an Instagram story, Facebook messenger ad, promoted tweet or Youtube video ad, growing your reach and your bottom line in the process.

Provide Customer Service

Growing a business is about more than sales. You've got to keep customers happy, so that they keep coming back, tell their friends and leave glowing reviews on your product or service page. Whether it's questions or complaints, social media has become a popular place for customers to seek customer support in recent years. It also helps to be proactive and actually seek out people who are confused about your product or venting their frustrations without directly contacting your page.

Want to learn more about our Social Media Marketing and Social Media Advertising services? We’d love to hear from you! Contact us HERE.