twitter

How to Create Your Own Twitter Moment

11.16.2019
11.16.2019

Twitter announced that Moments is now available for all users on their desktop platform. Following in the footsteps of Snapchat and now Instagram, Moments allows users to tell stories with tweets.

In its initial launch last October, Moments were meant to help Twitter users keep up with hot topics and conversations around the world at any given time without having to follow multiple accounts. With this new creative format, Twitter says they're “giving people a new and dynamic way to tell their stories.”

You can access Moments through the Moments tab, your profile page, or through a Tweet detail. Here's how you can create your own Twitter Moment with a few easy steps through the Moments tab:

1. Access the Moments tab at the top left of the desktop platform

Screen Shot 2016-10-04 at 1.48.20 PM
Screen Shot 2016-10-04 at 1.48.20 PM

Next, you'll click the icon near the upper-right side to create a new Moment.

___

2. Add the Title, Description, and Cover Photo for your Moment.

In this section, you'll fill in a few things about your Moment. Twitter recommends users to keep the Title short, but descriptive and the Description should give people a "taste of what to expect in your moment."

Twitter-moments-3
Twitter-moments-3

Note that the Title can be up to 75 characters in length and the Description up to 250 characters. Here, you will also add a cover photo using photos or videos from tweets, or upload one of your own.

___

This is how your Moment will be displayed after you've filled out the information: Desktop pictured left, mobile on right.

MIING
MIING

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3. Add content to finish your story

At this point, you will fill in your Moment with tweets. You can access content by selecting tweets from:

  • Tweet's that you've liked
  • Tweets by other accounts
  • Linked tweets
  • Twitter search

Once you have tweets in your collection, there's still time to edit, crop, and save your draft for later use. Ready to make your Moment live? Click on the Publish button at the top of the page.

Here's an example of Product Hunt's Moment about Snapchat Spectacles:

Screen Shot 2016-10-04 at 3.00.04 PM
Screen Shot 2016-10-04 at 3.00.04 PM

We hope you can find fun and creative ways to utilize Moment's for your brand!

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Choosing The Best Social Network For Your Business

Bedtime (3)
Bedtime (3)

Is your business social-ready? We all know that social media can impact business growth, but how do we know which platform will perform best with our marketing strategy?

Not only is social media an incredibly effective tool to connect your business with potential consumers, it's cost-effective and a great way to bolster your presence online.

If you're a business owner and new to social media, here are a few things you want to ask yourself to help determine which network to choose for your marketing efforts.

What is Your Objective?

Choosing which social network to use depends on what goals you're trying to accomplish. Do you want to spread the news about your business? Are you selling a product? Promoting an event? These are some questions you want to answer to make it easier to separate each platform.

Who is Your Audience?

People hang out on various social media networks for many different reasons. It's important to know which social media channels your target audience are using. This way, you can invest your resources more wisely and possibly reach a target audience with relatively smaller platforms, which can be cheaper and less time consuming.

SMTarget
SMTarget

An effective way to do this is to research your competitor's audience and look at where they invest their resources online. What channels are they on? Which platform are they getting the most engagement? Another example is to ask them yourself. Send out an email to your customers and ask them where they spend most of their time on social media.

Which Social Media Network Makes The Most Sense For my Business?

When you've accurately answered these questions, it's on to the fun part. Here is a small guideline to a few of the most popular networks.

Facebook

The most popular network with the largest amount of active users (1.15 billion at that). If you want to reach a broad and diverse demographic, Facebook is a must. You'll need to set up a business page to begin acclimating yourself with different tools and strategies for Facebook marketing success. This will give you the ability to create ads, events, and content for your target audience.

monthly-active-users-640x500
monthly-active-users-640x500

Image from Kissmetrics.

Twitter

People come to Twitter to discover what's happening in the world right now. It's is one of the best platforms to share content instantly and to connect with people and businesses across a broad spectrum. Twitter makes it easy to discover conversations related to your business, helping you build meaningful connections with new and existing customers.

Instagram

For a younger, trendier audience, Instagram offers a way to reach this demographic with a visually appealing design. It's best used for high-end products or services, food/lifestyle/fashion themes, and for popular personalities.

LinkedIn/Google+

These two networks are extremely useful for businesses (especially B2B service providers). Both have more of a 'professional' focus on content and design. On LinkedIn, your network of connections (employees and contacts) is the most important content. There's nowhere better for a company seeking clients and individuals seeking employment. For Google+, keywords and search engine optimization are central to its appeal to businesses. It's a bit more formal and professional than Facebook, but both share some similarities.

Conclusion

Now's the time to show off your goods online. No matter the business, social media needs to be a priority in any marketing strategy because of its multi-purpose use and ability to reach a target audience pertinent to your business. If you're having trouble deciding on which platform to use, try experimenting with all of them. It can't hurt to familiarize yourself with each network to help you choose the best option for maximum benefits.

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How to Use Twitter Dashboard

How to use
How to use

Need a better way to manage your Twitter account and analytics?

Twitter Dashboard offers one place to get everything done.

For businesses, Twitter is an advocate for conversation, sharing news, and authentic interaction. With Dashboard, you can easily keep up with these kinds of connections more effectively and use the analytics provided to better optimize your Twitter marketing.

Here's how it works:

Getting Started

The first step is to log into your Twitter account at the Dashboard page. You will be prompted to describe your business and choose how many employees you have.

TD
TD

Next, create a custom feed to find out what's being said about your business. There will be an option to add keywords, phrases, and hashtags that are connected to your business, so that you're not just seeing who mentions your account handle. ___

Better Engage With Your Audience

Dashboard helps you monitor and respond faster to the tweets that matter most. View every tweet that mentions your Twitter handle, company name, or website, by clicking the About You tab on Dashboard. Use your custom feed to engage more with your followers for conversation starters and highlight your best content for retweets. For example, in your custom feed, you may see a question about your operating hours or, a tweet about a potential customer talking about your product. This way, you can easily interact and begin a conversation with those people. ___

Schedule Your Tweets

Stay ahead of the game by scheduling tweets directly through Twitter Dashboard. Now, you'll get a simpler interface to reach your audience every day, without having to go back and forth between your third-party scheduling tools.

Screen Shot 2016-08-10 at 9.08.18 AM
Screen Shot 2016-08-10 at 9.08.18 AM

To schedule a tweet, click Create at the top of Dashboard. You can tweet directly from this page or schedule it by clicking the down arrow and specifying the date and time. All of your scheduled tweets will appear in a Queue box, from where you can proofread and make necessary edits. ___

Get Tips on What to Tweet

Occasionally, we all hit a mental block about what to tweet. Throughout your interaction with Dashboard, Twitter will show tweet tips geared for your business. These tips help inspire you to post content that is more engaging and can start conversations. For example:

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Screen Shot 2016-08-10 at 10.15.45 AM
Screen Shot 2016-08-10 at 10.16.02 AM
Screen Shot 2016-08-10 at 10.16.02 AM

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Easy Analytics Overview

It's important for businesses to see how their tweets are performing with their audience. You can measure and optimize your content with real-time analytics, so for future posts, you know which tweets were successful.

TD2
TD2

In Dashboard, you can gather in-depth analytics about your overall account or individual tweets. Click the Analytics tab at the top of the page and you'll see the number of tweets you sent, media tweets, replies, mentions, impressions and much more for the entire account. ___

If you're using Twitter for business, Dashboard can save you precious time by scheduling tweets when you're busy, stay up to date with your followers through your custom feed, and see how well your Twitter campaign is going with in-depth analytics.

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How to Improve Your Twitter Direct Response Campaign

how to improve (5)
how to improve (5)

We all know that Twitter has had its ups and downs and its usage has somewhat dwindled, but 500 million tweets are still being sent out daily. That number reiterates why businesses haven't given up on reaching their Twitter consumers.

In a recent study by Twitter, 9,000 direct response campaigns in the US were observed to identify key ways marketers can adjust their tweets for more response engagements and ROI (Return on Investment). Here are some important takeaways from the study, to improve your product's Twitter campaign.

1. Time is Running Out!

Stir up consumer reactions by tweeting words of urgency like hurry, quick, fast, running out, and limited time. Research shows that tweets including these words had both a lower cost per acquisition (CPA) and a higher click-through rate (CTR). Notably, only 13% of the tweets in the study used these words.

Caution: Don't be a part of the 87% not using this urgency tactic! The sense of urgency is best applied with Twitter users because of its real-time display and immediacy of the content.

2. Use Percentages, not Dollars

The study found that tweets advertising discounts with a percentage performed 40% better in CPA, than tweets with dollar-based amounts. Although this is a common practice used in advertising, try it out with your tweets to see what works better with your demographic. In their example, they used a JBL tweet that included a dollar-amount and equated that number into a percentage form.

JBLtweet
JBLtweet

3. Tweet Lightly

Another tip from the study suggests that shorter tweets (in the 40-60 character range) are more effective in terms of lower CPA, compared to the longer (100-120 character range) posts. In other words, keep your tweets on the short side and the message clear, concise, valuable and engaging for the best opportunity for responses.

ShortTweets
ShortTweets

4. Get Them Clickin'

User engagement is such a huge factor in how your Twitter campaign is perceived and responded to.

  • Tweets that ask a question have a 16% higher clickthrough rate than ones that don't.
  • Be wary of your @mentioning. Tweets with other user mentions have a 6% lower clickthrough rate.
  • EASY with the CAPS! Tweets with 20% or more characters in caps saw a 9% lower clickthrough rate.
  • Hashtags aren't what they used to be. Tweets with one or more hashtags had a 3% lower clickthrough rate.
Untitled design (32)
Untitled design (32)

Effective tweets are those that get a high chance of getting retweeted/responses by your followers. Engage your audience with these tips and remember, it's all about what's relevant to consumers; size doesn't always matter. The Twitterverse is in your hands.

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Social Media's Impact on the 2016 Presidential Election

Social media's
Social media's

On November 8, 2016, Americans will elect the 45th president of the United States. As campaign strategies continue to become digitally focused, it will be interesting to see what kind of impact social media makes for each candidate.

According to ad spending trackers Borell Associates, 2016 will mark a record-high $11.4 billion being spent on political advertising. That's a 20 percent jump from 2012 numbers. Of that massive bill, about $1 billion will be spent digitally, targeting social media sites and platforms. These totals forecast future digital political ad spending shown in this chart. 

Borell Associates
Borell Associates

The Candidates  As with any digital campaign, followers aren't everything. Bridgette Majewski, research directer at Forrester told CNBC, "Just because you have a follower doesn't mean you have a vote. It just means that you have caught their ear. ... It's a good signal, but at the end of the day, a signal is not a vote."

Most-Followed-Candidates-680x408
Most-Followed-Candidates-680x408

Between the most popular candidates to win the election, the amount of followers each of them has at their disposal is significant. 

 The question is, does social media popularity correlate to winning an election?

With the amount of "Millennial's" using social media as their source for news, it would wise for these campaigns to provoke engagement through these outlets.

Social Media Wars It's apparent that digital political advertising can both help and hurt a candidates chances. With all sorts of propaganda floating across the social media world, it's important for these campaigns to market their candidates justly, albeit misinformed notions. Take this tweet by Donald Trump as an example of promoting while demoting.

Screen Shot 2016-03-15 at 11.58.27 AM
Screen Shot 2016-03-15 at 11.58.27 AM

Trump isn't the only one using social media to get his message across audiences. Recently, Hillary Clinton fired a few shots through her Twitter account at Donald Trump.

#GOPdebatepic.twitter.com/aAE5q0IBYN

— Hillary Clinton (@HillaryClinton) March 11, 2016

Not all political social media engagements have to be at each others disposal. Sen. Bernie Sanders has his followers to thank for a successful social media campaign. His Twitter hashtag #FeeltheBern was created by his followers to capture viral moments of his political campaign. The hashtag, according to bernrate.com, has been mentioned up 200,000 times in one day in the month of March. This quote from CNBC explains the hashtag:

"The slogan is an indication of the real grassroots energy that is behind our campaign, that you can't find behind any other campaign," said Kenneth Pennington, digital director for Sander's campaign. "The slogan represents the energy that you are seeing, especially among millennial voters and younger social media supporters behind Sen. Sanders."

twitterfeelthebern
twitterfeelthebern

And The Winner Is.. To answer the question on the correlation of social media and a winning candidacy, a presence on social media for these campaigns is a MUST. Whether or not their message is politically correct, it causes a media frenzy for engagement. People are on social media just for the 'digital wars' between candidates that they won't find on television. These social bashings are purposely meant to shame an opponent and can potentially sway voters that aren't tied into one political angle.

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How Brands Use Celebrity Endorsements on Social Media

HOW BRANDS USE CELEBRITY ENDORSEMENTS
HOW BRANDS USE CELEBRITY ENDORSEMENTS

Brands are taking advantage of existing fan bases and connections, using celebrities and athletes as a channel between products and consumers. Imagine a celebrity with millions of followers on Twitter and Instagram supporting your business' social media campaign. Those are huge numbers, and with simple endorsements like a tweet and a photo, brands can build its exposure and credibility almost drastically.

As digital marketing strategies continue to evolve, pairing brands with influencers through social media is becoming a lynch-pin for a potential sales boost. Products are not only targeting celebrities and athletes, but YouTube influencers with large audiences as well, using their following to connect with a specific audience that they've built.

Social Media Celebrities The first big step for this digital marketing strategy is finding the right match to endorse your brand socially. Social media provides a sense of 'realness' to celebrities, making these endorsements much more powerful. Consumers need to feel that the celebrity is an actual customer of the product and that their promotion of it is genuine.

calvinK 2
calvinK 2

Be-Lieber-or-Not, Calvin Klein was able to bank in on Justin Bieber's fame with their spring underwear collection. The 2014 campaign introduced several half-naked photos of Justin and model Lara Stone in CK products, including the #MyCalvins slogan. Within 48 hours the hashtag generated 1.6 million Twitter mentions. The popular hashtag spread like a wildfire, prompting Instagram 'influencers' to create their own collection of #MyCalvins selfies. In the first four months, the #MyCalvins saw more than 4.5 million fan interactions, making it Calvin Klein's most successful digital campaign ever.

In an interview with WWD, Melisa Goldie, Calvin Klein Inc. chief marketing officer said:

“The goal is always to sell product, but to be a relevant brand means that everyone needs to be talking about you and there has to be a conversation. Relevance is the driver of commerce. Sales are 100 percent as important as is driving a relevant conversation.”

This quote reiterates the importance of brand awareness and exposure through social media. Whether it's through a high-profile celebrity or self-created content, user engagement is a driver of sales.

Social Media 'Influencers'

pewdiepie
pewdiepie

If you haven't heard of YouTube sensation PewDiePie (pronounced pew-dee-pie,) you soon will. Felix Kjellberg is a Swedish web-based comedian and producer, best known for his vlogs and gaming entertainment.

As of February 2016, PewDiePie has 42 million YouTube subscribers and 11 billion total video views. Not only is he a huge part of YouTube's billions of monthly views, but his staggering numbers make him a prime target for brands, specifically in the gaming industry.

In 2013, PewDiePie partnered with Polaris, a gaming network that showcases popular vloggers and gaming entertainers. According to this article, he earned a CPM (cost per thousand views) of between $0.50 and $2.50 for each video, after the cut Polaris received. Although his list of endorsements and appearances are at a minimal, brands will still likely continue throwing cash at PewDiePie and YouTube to advertise commercials through his video posts and endorse their products just from the sheer popularity of his work.

The success of the YouTube star garnered enough attention that The Walt Disney Company bought out Maker Studios (who own Polaris,) for $500 million with another $450 million in possible incentives. Maker Studios distributes video game-related content from the likes of PewDiePie and other big named vloggers.

disneymaker
disneymaker

By all means, social media endorsements by celebrities and influencers isn't a new strategy in the digital era, but pairing a popular figure with a product is a no-brainer. Celebrities and influencers come pre-loaded with millions of followers and connections to use at a brands expense. That is what I call a recipe for success. Beliebe me. 

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How to Incorporate the Super Bowl in Your Social Media Marketing

Screen Shot 2016-02-03 at 12.27.57 PM
Screen Shot 2016-02-03 at 12.27.57 PM

The 2015 Super Bowl set a U.S. television record with 114.4 million viewers, igniting a social media wildfire of user-generated posts. According to NBC, there were over 28 million tweets and 65 million Facebook users engaging in posts, likes, and comments. You can imagine every business owner is licking their chops to take advantage of the colossal numbers of last year's event, and assuming Super Bowl 50, headlined by our very own Carolina Panthers, will reach more viewers and engagement through social media, advertising during pivotal moments of the event can stir business immensely.

As for options for marketing your company, aside from the $5 million tab you would receive for a televised 30-second ad, here are a few tips to hop on the bandwagon into the social advertising frenzy we call the Super Bowl:

1. Target popular trends on Facebook and Twitter Search bars are accessible through both platforms to find the most used hashtags, keywords, and player names relevant to the game. The official Super Bowl hashtag is #SB50, but be creative when incorporating these texts in your posts to reach the most broad audience. Also, creating Facebook groups specific to Super Bowl 50 can create conversation within the members.

  • Popular hashtags include: #SB50 - #SuperBowl - #Broncos - #Panthers - and of course #KeepPounding

2.Utilize user-generated content Let the fans on social media be the center of conversation instead of your business' advertising. Hold contests or create polls to incentivize user engagement while marketing your company.

IMG_3107
IMG_3107
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IMG_3106

3. Cater to the mobile-device During the 2015 Super Bowl, 80 percent of viewers also accessed social media platforms, also known as 'second-screeners.' Knowing this, advertising should be clear, concise, and to the point at which users are not focused in too long. Create images or video's that incorporate the Super Bowl with your company to engage people looking away from their television screens.

  • In an article featured on CNBC, Matt Idema, a marketing executive at Facebook said, "Eighty percent of our revenue is mobile. The reach that mobile devices have, and the fact that Facebook and Instagram are two of the most important mobile platforms, means you can get a lot of reach and engagement on mobile even if you're not buying a Super Bowl ad."

With that said, take advantage of the opportunity to gain more exposure for your brand via social media during the Superbowl. Oreo did a great job in 2013 by harnessing the power outage as an opportunity to engage with followers when the game was delayed.

oreo-tweet
oreo-tweet

Super Bowl 50 will presumably set record numbers in viewership and social engagement as past Super Bowls have, creating a whirlwind of options for your business' advertising presence on social media platforms. With the big event just days away, who are you picking? #KeepPounding - just sayin.'

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6 Inspiring Brands on Social Media

Screen Shot 2016-01-27 at 2.27.18 PM
Screen Shot 2016-01-27 at 2.27.18 PM

Finding your company's place in the realm of social media can sometimes seem impossible. With technology advancing within the time it takes to blink your eye, the key to staying up with the cool trends is to be inspired by the other successful brands trying new things and helping fun tidbits you find to create something unique to your brand! This week we decided it would be a cool to show you a few different brands to keep an eye on when that moment comes and you need a little inspirational push.

1) LOFT

Loft uses creative ways of using stop motion animation when advertising their adorable and affordable clothing. We've had our eye on their social media when we need inspiration for stop motion animation. There are plenty go free apps you can use to create these stop motion videos and all you'll need is your product, props, and decent lighting to make it happen. We use Stop Motion available in the Apple app store to make our stop motion videos.

loft 2
loft 2

2) WENDY'S

We have to be honest when I say we're normally McDonald's people, but on social media Wendy's has stolen our hearts with their witty humor. They've recently created and successfully executed a campaign called #AskEileen that has taken the Twitter world by storm. The backstory behind #AskEileen consists of a grandson asking Wendy's if his grandmother, being a die hard lover of Wendy's, could take over the Wendy's Twitter account for her 99th birthday. When Wendy's said Yes to this comical endeavor, it went viral and #AskEileen became a slogan that Wendy's lovers won't forget! The whole day of 1/10 was documented on Twitter via Periscope and photos of Eileen's birthday surrounded around Wendy's. With this long winded story in mind, think outside the box when coming up with campaigns to promote your business. This doesn't have to mean executing a  Twitter takeover from a 99 year old woman, but it could be something different that would encourage other followers to follow along.  (To read more about #AskEileen, click HERE)

Screen Shot 2016-01-27 at 9.57.46 AM
Screen Shot 2016-01-27 at 9.57.46 AM

3) CHARMIN

Although their slogan is Charmin Ultra, Less is More  (We all know you sang that in your head), their Twitter account has more laughs and ironic humor than most. Charming is sure to use relevant topics in the news to promote their business in a humorous way. By using puns and relevant material related to toilet paper, they incorporate the trending hashtags into their daily content. Create a fun graphic or comical Twitter poll to get users involved with your brand during a time when everyone has an opinion.

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Screen Shot 2016-01-27 at 10.19.22 AM
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Screen Shot 2016-01-27 at 10.19.30 AM

4) DOVE

If there's one brand that knows how to effectively tap into their audience, it's Dove. Although they sell products to men AND women, they're conscious to use a feminine voice when delivering their message via social media. Dove is aware that the majority of their consumer base is women; therefore, their social media presence is heavily geared towards women. Take a tip from Dove's rule book and get to know your audience. Post with them in mind rather than posting to just acquire likes.

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Screen Shot 2016-01-27 at 10.46.19 AM

5) CHOBANI

You know your brand more than anyone else does. Think outside the box on how consumers view and use your brand. This is what Chobani did by posting different ways to use their yogurt products beyond just eating it with a spoon and granola. This approach inspires their consumers to try their product in a new way. (We even tried greek yogurt on chili the other night... and it was delicious). Don't miss out on the opportunity to reinvent your brand on social media by showing it in a new way that your followers may not be used to.

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Screen Shot 2016-01-27 at 11.12.09 AM
Screen Shot 2016-01-27 at 11.12.25 AM
Screen Shot 2016-01-27 at 11.12.25 AM

6) NIKELAB

If you love the clean look that is so popular right now on social media, we suggest being inspired by the NikeLab account on Instagram. They deliver their branding in a clean way while still being bada**. Perhaps you could attempt to create your own version of this look by using color blocking with your brand colors and specific product placement or even using only black and white products.

Screen Shot 2016-01-27 at 11.28.38 AM
Screen Shot 2016-01-27 at 11.28.38 AM

We hope that this blogpost has inspired you to innovate your social media accounts using unique content! Share your inspiration with us by tagging us at @SocialApeMKTG on Twitter!

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How to Upgrade Your Twitter Bio

Blog Graphic 10_21
Blog Graphic 10_21

For many, self promotion is tough, especially on social media. Although it may be uncomfortable to talk about yourself, it's important to have a compelling Twitter Bio to attract followers as well as tell other Twitter users who you are. In this blog post, we'll go through a 4-step process to help you achieve an intriguing Twitter Bio.

  1. Make a list of a few fun facts about yourself that you'd like to share with Twitter users. This could include hobbies, your workplace, accomplishments, etc. Keep in mind the 160-character limit that Twitter has put on the bio section. With that said, star a handful of the items that you want to include in your bio.
  2. Look to see if some of your traits or skills have a hashtag or handle. For example, if you love swimming, you could include the hashtag #swimming in our bio. Then, your twitter bio will be attached to that hashtag when anyone searches for #swimming on Twitter. You could also tag your company in your Bio to direct users to that account as well.
  3. Not all bios need to be in paragraph form, you can always do them in bullet-point form and separate them with a comma or some type of symbol you like.

We hope this post will help you take your Twitter bio to the next level. Be sure to share with use your bio upgrading experience by tagging us at @socialapemktg.

Below are examples of Twitter bios from the Social Ape team:

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Screen Shot 2015-10-16 at 12.07.50 PM
Screen Shot 2015-10-20 at 5.00.21 PM
Screen Shot 2015-10-20 at 5.00.21 PM

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Moments Feature on Twitter

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14
Screen Shot 2015-10-08 at 3.04.00 PM
Screen Shot 2015-10-08 at 3.04.00 PM

Similar to the Discover feature on Snapchat, Moments on Twitter lets you scroll through various categorized topics to see what is being talked about. Most of the Moments you can choose from are trending topics being tweeted by many different accounts and have happened within the past 24 hours. You can find Moments at the top left of your desktop with the lightening bolt or at the bottom on mobile.

After you press the Moments button, you will immediately see different category options to scroll...

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Screen Shot 2015-10-08 at 3.06.32 PM

Once you’ve scrolled the different categories and chosen what you want to see, all you have to do is click it and enjoy! We chose the “Celeb #TBT roundup” so you could see what it looks like.

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Screen Shot 2015-10-08 at 3.11.51 PM

Sometimes the Moments will come up as only photos, but other times it will come up as just text tweets. Either way, you can scroll through the Moment and if you find a tweet you want to see more details on just click it.

Screen Shot 2015-10-08 at 3.13.17 PM
Screen Shot 2015-10-08 at 3.13.17 PM

We’re really excited about this awesome feature that has been a year in the making. Let us know what you think about Moments for Twitter by tagging us at @SocialApeMktg!

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