recommendations

How-To: Boost A Facebook Post With Targeting

FACEBOOK 101_
FACEBOOK 101_

 

When it comes to Facebook for business, you have to pay to play. As annoying as that is, unless you have a large following (and even then, not everyone is going to see all of your posts), boosting a post on Facebook is a necessary part of Facebook advertising. In this week's blog, I am going to show you step-by-step how to boost a post on Facebook by targeting a specific audience. First thing's first... Make sure that your post includes an eye-catching photo and an informative and engaging caption. Once you have the post you wish to boost, click the "Boost Post" button at the bottom right corner of the post.

boostpost1
boostpost1
boostpost2
boostpost2

Once you click 'Boost Post,' Facebook will bring up a page with several options for boosting posts. You will want to click the 'People you choose through targeting' option in the top right corner to make the most of your boosted post. Since you probably won't already have your audience you will need to click 'Create New Audience.'

targeting
targeting

The next step requires a little more thought. Choose a name for the audience that you ideally want to see your post. Pick the location of your intended audience; Facebook even gives you the option to add 'x' amount of miles outside of a particular city. Next, click on the age groups of your intended audience. We chose the minimum & maximum age for this particular post, however you will need to think about the age groups of your intended audience. If the post you are boosting is for a restaurant that sells alcohol, a bar, or alcohol in general, you must have 21 as the minimum age, otherwise, Facebook will not approve of your boosted post. As far as 'interests' go, it is in your best interest to be specific as you can, and to think about the interests of your intended audience. For this post, which is about an upcoming play in Charlotte, I chose the following interests: North Carolina's Blumenthal of Performing Arts, Discovery Place, Performing Arts, Theatre, Acting, Plays, William Shakespeare & Oscar Wilde; these 'interests' are intended to target people living in Charlotte that are interested in plays, acting, and have kids that are interesting in these activities.

budget
budget

Once you have created an audience for your post, the next step is to choose your ad budget. First, think about how long you would like for your post to run; Facebook requires you to spend at least $1 per day that your post is running. Our post is for a play that is on Thursday, Friday & Saturday, so we boosted it on Wednesday to run for 3 days through Friday in hopes that the audience will schedule the play into their weekend plans. 

reviewboostpost
reviewboostpost

Now that you have set up your targeted audience, a budget and timeline for your post, click 'Boost.' You will then see that your boosted post is being reviewed by Facebook and will take approximately an hour to start reaching your intended audience. Once your boosted post run time has ended, you will be able to check out the results and see how many people were reached, how many interacted, clicked on a link, etc. It's a good idea to look this over and learn what you could possibly do different/better for next time!

Boosting a post on Facebook gives your audience a better chance to see and interact with your post. Without paying for Facebook advertising, you are only able to reach a certain amount of people who 'Like' your Facebook page, so it critical to pay for boosting if you want the right people to see you page, event, etc. If you want to run ads through your Facebook page for more page 'Likes,' Facebook will take you through a very similar process as the one above. As long as you've taken the time to think about who your audience is and budget correctly, you will start seeing results on your business Facebook page.

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LinkedIn Endorsements are NOT the same as LinkedIn Recommendations

If you're a LinkedIn user, you have probably noticed that each time you log into the professional social network, you have notifications signaling that you have been "Endorsed" by someone in your network. LinkedIn added this option over a year ago but I feel that most people still don't fully understand the function of the Endorsement option or the difference between Endorsements and Recommendations. Therefore, I'll explain the difference between the two and how each option can help you to expand your LinkedIn network and increase your number of business connections. LinkedIn Endorsements

LinkedIn Endorsements are a quick and simple way to endorse the skills of your connections. This feature is beneficial in the fact that it allows the skills of LinkedIn users to be showcased in groups within their profile. For instance, for someone in Sponsorship Sales, their top skill endorsements would most likely be Sponsorship, Marketing, Advertising and Sales.

LinkedIn Endorsement Sample
LinkedIn Endorsement Sample

Having these skills highlighted on your LinkedIn profile, in theory, proves your top skills by the endorsement of your connections, however, actually doing this does not require much effort. To endorse a connection, all one has to do is simply click on a button that says "Endorse" beside the skill that you choose. There is also an option to endorse several skills at once on the LinkedIn homepage, which makes for even less effort from your connections to endorse you. The downside to this feature is that anyone can endorse you for a skill, which could lead to false information on your profile. People who have never worked with you can blindly endorse a skill that is not within your scope of work, which could be confusing to those browsing your profile and disrupt your personal brand. Thankfully, though, there is an option to remove false endorsements. To do this, click on the Edit tab at the top of your LinkedIn profile, then scroll down to the Endorsements feature to remove any skills that you don't want listed. You can also completely turn off the Endorsements feature so that no endorsements are made on your behalf if this option will work better for you.

Endorsements Off
Endorsements Off

LinkedIn Recommendations

LinkedIn Recommendations require much more effort and authenticity compared to Endorsements. Writing these recommendations takes MUCH more time than a simple endorsement and also requires specific fields to be filled in order to be completed, including position title and the relationship that you had or currently have with the person you are recommending. Recommendations also hold prime real estate on LinkedIn profiles below each appropriate position held as well as in the "Recommendations" box located at the bottom of the profile, which in turn will appeal more to the eye of those scouting your profile.

LinkedIn Recommendation Box
LinkedIn Recommendation Box

LinkedIn Recommendations are a great way to show appreciation for business partners, co-workers, and former or current employees and hopefully result in the reciprocation of LinkedIn Recommendations written for you as well. Think of LinkedIn Recommendations as a public and permanent testimonial... only write Recommendations for those that you would proudly refer to your friends and colleagues.

April Recommendations
April Recommendations

A Golden Rule to remember with using these features on LinkedIn is to be authentic in incorporating them in your LinkedIn strategy. Do not endorse or recommend others in hopes that they will do the same for you. Instead, be genuine helping others and those people may return the favor in the future.

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