promotions

6 Inspiring Brands on Social Media

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Screen Shot 2016-01-27 at 2.27.18 PM

Finding your company's place in the realm of social media can sometimes seem impossible. With technology advancing within the time it takes to blink your eye, the key to staying up with the cool trends is to be inspired by the other successful brands trying new things and helping fun tidbits you find to create something unique to your brand! This week we decided it would be a cool to show you a few different brands to keep an eye on when that moment comes and you need a little inspirational push.

1) LOFT

Loft uses creative ways of using stop motion animation when advertising their adorable and affordable clothing. We've had our eye on their social media when we need inspiration for stop motion animation. There are plenty go free apps you can use to create these stop motion videos and all you'll need is your product, props, and decent lighting to make it happen. We use Stop Motion available in the Apple app store to make our stop motion videos.

loft 2
loft 2

2) WENDY'S

We have to be honest when I say we're normally McDonald's people, but on social media Wendy's has stolen our hearts with their witty humor. They've recently created and successfully executed a campaign called #AskEileen that has taken the Twitter world by storm. The backstory behind #AskEileen consists of a grandson asking Wendy's if his grandmother, being a die hard lover of Wendy's, could take over the Wendy's Twitter account for her 99th birthday. When Wendy's said Yes to this comical endeavor, it went viral and #AskEileen became a slogan that Wendy's lovers won't forget! The whole day of 1/10 was documented on Twitter via Periscope and photos of Eileen's birthday surrounded around Wendy's. With this long winded story in mind, think outside the box when coming up with campaigns to promote your business. This doesn't have to mean executing a  Twitter takeover from a 99 year old woman, but it could be something different that would encourage other followers to follow along.  (To read more about #AskEileen, click HERE)

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Screen Shot 2016-01-27 at 9.57.46 AM

3) CHARMIN

Although their slogan is Charmin Ultra, Less is More  (We all know you sang that in your head), their Twitter account has more laughs and ironic humor than most. Charming is sure to use relevant topics in the news to promote their business in a humorous way. By using puns and relevant material related to toilet paper, they incorporate the trending hashtags into their daily content. Create a fun graphic or comical Twitter poll to get users involved with your brand during a time when everyone has an opinion.

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Screen Shot 2016-01-27 at 10.19.22 AM
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Screen Shot 2016-01-27 at 10.19.30 AM

4) DOVE

If there's one brand that knows how to effectively tap into their audience, it's Dove. Although they sell products to men AND women, they're conscious to use a feminine voice when delivering their message via social media. Dove is aware that the majority of their consumer base is women; therefore, their social media presence is heavily geared towards women. Take a tip from Dove's rule book and get to know your audience. Post with them in mind rather than posting to just acquire likes.

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Screen Shot 2016-01-27 at 10.46.19 AM

5) CHOBANI

You know your brand more than anyone else does. Think outside the box on how consumers view and use your brand. This is what Chobani did by posting different ways to use their yogurt products beyond just eating it with a spoon and granola. This approach inspires their consumers to try their product in a new way. (We even tried greek yogurt on chili the other night... and it was delicious). Don't miss out on the opportunity to reinvent your brand on social media by showing it in a new way that your followers may not be used to.

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Screen Shot 2016-01-27 at 11.12.09 AM
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Screen Shot 2016-01-27 at 11.12.25 AM

6) NIKELAB

If you love the clean look that is so popular right now on social media, we suggest being inspired by the NikeLab account on Instagram. They deliver their branding in a clean way while still being bada**. Perhaps you could attempt to create your own version of this look by using color blocking with your brand colors and specific product placement or even using only black and white products.

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Screen Shot 2016-01-27 at 11.28.38 AM

We hope that this blogpost has inspired you to innovate your social media accounts using unique content! Share your inspiration with us by tagging us at @SocialApeMKTG on Twitter!

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Why You Should Still Be Using Third-Party App Software for Facebook Contests

Facebook Contests Graphic
Facebook Contests Graphic

Facebook has long made running contests using their social network difficult because of strict regulations that prevented page owners from running these contests directly on their page. Even though Facebook didn't seem to enforce these rules as often as one would think, I have heard of a few instances where pages had been shut down temporarily and permanently as a result.

Thankfully now, though, Facebook has lightened up on these rules to make giveaways and promotions easier for Facebook page owners. You can now use the Facebook Wall to hold a contest and do not necessarily need to use 3rd-party app software as required before, which is great news for us marketers & business owners.

Even though performing LIKE and SHARE contests is easy, though, there are still quite a few advantages to using 3rd-party app software to host your promotions. I've listed a few below:

  1. Privacy Settings - When executing a contest on the Facebook wall, some companies just ask their fans to "SHARE this post for a chance to win...". Because of most users' privacy settings within Facebook, page admins will not be able to see ALL of the Facebook fans who actually shared the photo. So when running a promotion like this, be sure to ask the fans to LIKE the post as well so that you can fairly enter all participants.
  2. Building Your Database - With most 3rd-party app software, a database of information is already provided through the app that allows  you to record all contest entries along with valuable information such as full name, email address, mailing address, phone number, job occupation, etc. Having this information allows you to build your business' database in ways that a simple LIKE and SHARE contest would not.
  3. Organization - Using a 3rd-party app for your Facebook contest will help you to keep your submissions organized and in one place. If using a LIKE and SHARE contest, it may be difficult to tell who has entered the promotion successfully and if the submission was before/after the contest deadline. This method also makes photo contests much more difficult.
  4. Longevity of your Campaign - While running a contest or giveaway on your Facebook wall may create a boost in virality, site traffic and brand awareness, it can also die as quickly as it began. Facebook posts generally only "live" within the Facebook news feed for a short few hours. If you create a LIKE and SHARE contest that is not appealing to your fans, then it may not attract as much activity as you had planned, which will leave you with an unsuccessful promotion. Creating a long-term contest via a 3rd-party app (with concrete rules and dates of eligibility) will allow you to house the contest within Facebook where your fans can always have access. This method also allows you to easily cross-promote the contest via other channels as well.

Both types of Facebook contests can prove successful for your business but require a consistent and well-thought out strategy. Try one of each type of Facebook contest to see which works best for you!

Have you seen any awesome Facebook promotions or giveaways recently? Type in the link of the contest in the comments below to share with us!

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