live video

5 Tips For Recording Video From Your Smartphone

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Today, the smartphone right in your pocket can be incredibly helpful when it comes to capturing any moment in action. With a little practice and these tips, you can start recording quick, engaging videos for social media, all from your phone. 

Landscape or Portrait?

When choosing how you'll be filming, you first need to consider where you plan to post the video. If you're posting videos to Snapchat or Instagram 'Stories,' you'll want to record in portrait orientation. This is also common practice when recording yourself and posting on Facebook and Instagram as this format also looks best on mobile (where the majority of people are watching video).

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It's All About The Lighting

Without good lighting, especially on a smartphone, the quality of your video will suffer. With that said, the best source of lighting is your friend, mother nature. But if you're indoors, try to have as many light sources as possible. PRO TIP: Set up your camera so that light comes from behind it to avoid overexposure and lens flare.

Nice and Steady

Keeping your smartphone camera steady is crucial for the best quality video. If you prefer stationary shots, consider using a tripod for the ultimate steady and clear photo. Don't have a tripod? Improvise! Try to find something to support your smartphone on, such as a railing or table. If you're all about mobility and taking quick shots when the moment is right, release the shutter only when your hands are steady. 

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Crop (Don't Zoom)

Our smartphone cameras are equipped with some awesome features at our disposal, but the zoom function is one we shouldn't use. Why? Unfortunately, our phones don't have fancy lenses. Instead, smartphone cameras use a digital zoom that essentially guesses the details of the image and reducing the quality dramatically. Instead of zooming in, move the camera closer, or just crop your enlarged photo later. 

Keep it Short

SQUIRRELL! Whether it's due to a short attention span or not, video needs to get to its point quicker than ever. Studies reveal that videos have just 10 seconds to grab an audience without a dropoff in engagement. Twitter videos are capped at 30 seconds, Instagram at 60-second maximum and Snapchat videos are capped at 10 seconds. So do your best to keep them short, sweet, and to the point.

How Brands Are Using Live Video Content

How (3)
How (3)

In an era where face-to-face communication has materialized into texts, emails, emojis, memes and (a lot of times) misinterpreted messages, platforms like Facebook, SnapChat, YouTube and Periscope are tapping into the emotional value of immediacy and authenticity.

Today, the growth of live video is inspiring businesses to share their story in real-time. Brands are taking advantage of social media and technology to create content that resembles popular trends and consumer behaviors.

Here are a few examples of brands using live video to strengthen their marketing campaigns:

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New Balance

NB
NB

To better build a 'balance' between in-stores and online media, the sports footwear company harnessed the power of live video to visually connect with fans and customers.

In 2014, New Balance teamed up with Brandlive, a real-time, online and video commerce platform to engage customers and spark sales. Consumers and retailers were invited to “hear about all the latest in #runnovation and get your questions answered by the product team, live from #NBHQ!”

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Screen Shot 2016-06-22 at 7.00.09 AM

The multi-event campaign demonstrated four of their popular 880 shoe line to employees, retailers, and customers across the nation. Shoppers were given access via in-store video kiosks or any web-browser to a video feed connected to New Balance's Boston headquarters, where product experts answered questions through online messaging and social feeds.

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Nestlé

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nestle

I have to say, marketing a vanilla ice cream cone, dipped in chocolate and nuts seems to be an easy blueprint, but Nestlé' upped their game with this specific product. Last June, Nestlé's Drumstick ran the first Periscope-specific ad to promote the brand around the summer solstice.

Drumstick
Drumstick

To do this, the company hired Periscope personalities to broadcast summertime themes (like amusements parks, picnics and backyard parties) with their product. Drumstick then made its own Periscope account, showcasing 20+ summer themed broadcasts about ice cream (yummm).

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Dunkin' Donuts

Dunkind
Dunkind

To get America running on their iced coffee, the donut king created a buzz for millenials last summer with "DD Summer Soundtrack." Dunkin' sponsored a five-concert series from where content was published and promoted through Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope.

"This will be the first time we've had the mass social presence across all the channels on the same idea for the same promotion," Scott Hudler, vp of global consumer engagement at DD told Adweek,  "With a program like this—which is clearly designed to reach a younger consumer—we feel like we need to cover all of our bases."

Dunkin
Dunkin

The concert content was available on the microsite through the end of the summer, giving fans access to videos, custom playlists from popular artists, photos from performances, and behind-the-scene footage from the event.

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Are you using live video for your business marketing campaign? Tell us by replying to this email or tweeting us at @socialapemktg!

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