hashtags

How to Improve Your Twitter Direct Response Campaign

how to improve (5)
how to improve (5)

We all know that Twitter has had its ups and downs and its usage has somewhat dwindled, but 500 million tweets are still being sent out daily. That number reiterates why businesses haven't given up on reaching their Twitter consumers.

In a recent study by Twitter, 9,000 direct response campaigns in the US were observed to identify key ways marketers can adjust their tweets for more response engagements and ROI (Return on Investment). Here are some important takeaways from the study, to improve your product's Twitter campaign.

1. Time is Running Out!

Stir up consumer reactions by tweeting words of urgency like hurry, quick, fast, running out, and limited time. Research shows that tweets including these words had both a lower cost per acquisition (CPA) and a higher click-through rate (CTR). Notably, only 13% of the tweets in the study used these words.

Caution: Don't be a part of the 87% not using this urgency tactic! The sense of urgency is best applied with Twitter users because of its real-time display and immediacy of the content.

2. Use Percentages, not Dollars

The study found that tweets advertising discounts with a percentage performed 40% better in CPA, than tweets with dollar-based amounts. Although this is a common practice used in advertising, try it out with your tweets to see what works better with your demographic. In their example, they used a JBL tweet that included a dollar-amount and equated that number into a percentage form.

JBLtweet
JBLtweet

3. Tweet Lightly

Another tip from the study suggests that shorter tweets (in the 40-60 character range) are more effective in terms of lower CPA, compared to the longer (100-120 character range) posts. In other words, keep your tweets on the short side and the message clear, concise, valuable and engaging for the best opportunity for responses.

ShortTweets
ShortTweets

4. Get Them Clickin'

User engagement is such a huge factor in how your Twitter campaign is perceived and responded to.

  • Tweets that ask a question have a 16% higher clickthrough rate than ones that don't.
  • Be wary of your @mentioning. Tweets with other user mentions have a 6% lower clickthrough rate.
  • EASY with the CAPS! Tweets with 20% or more characters in caps saw a 9% lower clickthrough rate.
  • Hashtags aren't what they used to be. Tweets with one or more hashtags had a 3% lower clickthrough rate.
Untitled design (32)
Untitled design (32)

Effective tweets are those that get a high chance of getting retweeted/responses by your followers. Engage your audience with these tips and remember, it's all about what's relevant to consumers; size doesn't always matter. The Twitterverse is in your hands.

Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!

 

5 Ways to Gain Instagram Followers

5 ways to gain instagram followers (1)
5 ways to gain instagram followers (1)

Social media is widespread and we all know how much we love gaining followers and getting likes on that photo we just posted. But how do we attract the massive community of real 'Instagrammers' that can actually help your business or brand grow?

Here are a few tips to help grow your audience and following by utilizing Instagram as a promotional tool for your brand.

1. Have A Specific Appeal If you're not already a major player in the business world, it may be difficult to gain that first initial following. Well known brands don't need that 'niche' because they are already a recognized icon, which in turn automatically sets a trend of followers. Consumers value visuals and Instagram is a great way to market your brand. Users browsing Instagram in their leisure time want to see unique accounts that are clean and visually enticing. Although 'likes' may not always bring them back to your page, it's still good to know that your post was alluring enough for any type of engagement.

Screen Shot 2016-02-23 at 12.15.18 PM
Screen Shot 2016-02-23 at 12.15.18 PM

2. Comment and Engage With Other Users Expose your name and handle with a simple comment on other IG user pages. This strategy can create increased engagement on your page, and show people that you actually care about theirs.

3. Use The Right Hashtags Hashtags are an important factor in gaining Instagram views, but doesn't guarantee users to come back to your page. Try to avoid overused hashtags when posting your photo unless you want to challenge the millions of others using it for exposure. Instead create unique, fun hashtags that stick with users and may even influence them to use as well.

4. Tag a Friend A fun, quick way to create exposure is to post a photo and ask your followers to tag a friend. This is an instant attention grabber and also a tool to increase your followers. Post an enjoyable photo that you think friends can relate to like this page did.

Screen Shot 2016-02-24 at 8.23.20 AM
Screen Shot 2016-02-24 at 8.23.20 AM

5. Be a Good Shot A well taken photo may speak a thousand words, but a bad shot may keep users away from your page. Be sure to take your time when taking photos, even if it's with your mobile device. Edit your shots to fit the Instagram size parameters(1080px) for the smoothest outcome. Use filters and the other editing tools to be creative in your theme. 

IMG_3166
IMG_3166

I hope these tips can help your already blooming Instagram following reach the next level. Don't forget that your engagement in other user's pages, even a simple comment, can greatly help expose your own Instagram page. Be wise in your hashtag use to be as unique as possible. Have fun with your posts but diligent with the quality. #'TilNextTime

Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!

Easy Way To Increase Your Instagram Engagement

INCREASE YOUR
INCREASE YOUR

 

With over 300 million users sharing approximately 70 million photos each day, Instagram, has quickly become one the most popular social media networks. With that many photos being shared daily, how can you stand out from the crowd? One of the simplest ways to increase following, increase engagement and stand out from the crowd is by hosting an Instagram contest. Instagram contests are an easy way to engage with followers and potential new followers, while showcasing your brand as 'fun' and 'personable'. Before launching your contest, you'll want to put some thought into the logistics. What is my end goal? What kind of contest should I run? Should there be a theme? What kind of prize should I giveaway? We're here to answer all of these questions.

Depending on your end goal, whether it be gaining followers, engagement or both, there are different types of contests you could run. A 'Like-To-Win' or a 'Follow-To-Win' contest in which followers simply 'Like' a photo you've posted or 'Follow' your account would be an easy way to gain followers in hopes of future engagement. If you're looking to gain followers and increase engagement then you might want to consider a 'User-Generated Hashtag' or 'Enter-To-Win' contest, in which users have to share a photo and/or include a hashtag. This type of contest is great for reach, but let's be honest, asking people to put in more time and effort (a high barrier of entry) in your contest means that you'll need a great prize or you will have less overall participants. However, using a hashtag is great for several reasons: 1) you're able to easily search entries, 2) allow other users to see participation in your contest and 3) it can bring cleverness and fun to your contest theme. Having a theme for your contest is more than just fun, it gives your brand a sort of purpose for doing the contest in the first place. When deciding on a theme, think holidays, current events, and relevance to your brand. Finally, you'll need to give away a prize. Ideally, you'll want to give away a prize that will encourage users to enter the contest and will also promote your brand. A great example would be a company t-shirt or gift card.

Here's an example of a previous client, Rich & Bennett. We created an Instagram contest to engage with their audience and promote ticket sales for their annual St. Patrick's Day Pub Crawl. A few weeks before the crawl, Rich & Bennett hosted a contest on Instagram asking people to share photos from previous St. Pat's pub crawls that they've attended and to use the hashtag #StPatsThrowback for a chance to win a t-shirt for the upcoming crawl. The contest had a relevant theme that was successful in encouraging the audience to engage with Rich and Bennett's account, as well as promoting the upcoming pub crawl to others.

Screen Shot 2015-06-24 at 10.18.55 AM
Screen Shot 2015-06-24 at 10.18.55 AM
Screen Shot 2015-06-24 at 10.19.08 AM
Screen Shot 2015-06-24 at 10.19.08 AM

Tips to keep in mind:

  • Make sure your hashtag is unique.
  • Promote the contest on other social networks throughout the duration of your campaign.
  • Show the prize.

Have any tips for Instagram contests? Tweet us your ideas and success stories at @SocialApeMktg!

Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!

5 Ways To Up Your Instagram Game

UP YOUR
UP YOUR


Whether you are just starting out on Instagram or need help optimizing an existing account, we have some great tips to help you make the most of it. If you are starting a brand new Instagram account for a business, it's a good idea to immediately upload 6 photos so that when Instagram users visit your profile, there won't be any photo spaces left blank. After you've gotten a profile photo, bio and photos uploaded, it's time to start following people in your community to gain an audience. Think about what kind of people are going to be interested in your account and business. What's next? Read below for more tips: 1. Don't steal content. If you're going to use photos from someone else's Instagram account, either use the Repost App* or give the person credit in the caption by tagging their account.

Use the Repost app to share other account's photos to your page.
Use the Repost app to share other account's photos to your page.

2. Use Apps. There are so many photo-editing apps out there for you to take advantage of to make your pictures stand out from the rest. The Repost app, as mentioned earlier, is a convenient way to share photos from other accounts. You can make funny memes, cool videos, and so much more with the use of apps to ensure your Instagram account doesn't bore.

3. Make the most of using hashtags by doing a little research first before posting your photos. You should be able to find hashtags that will connect with your local community as well. For example, #cltbeer is the official hashtag for the Charlotte craft beer community and #cltfood is often used when posting photos of dishes from Charlotte area restaurants. Remember not to overload on hashtags, though, as there is such a thing as #toomuch.

Using the hashtag #cltbeer, we connected with the craft beer community in Charlotte.
Using the hashtag #cltbeer, we connected with the craft beer community in Charlotte.

4. Create an Instagram contest. By hosting contest on Instagram,  you'll be able to engage with your audience, gain followers and brand awareness. Be sure to research hashtags before you choose one for your contest so as to not use a hashtag that is already popular among other groups or businesses. Keep up with those who participate and engage by liking and/or commenting on your audiences' submissions. You can also repost the best submissions to use as your own content and encourage other users to enter the contest as well.

Rich & Bennett used #StPatsThrowback to encourage followers to post pictures of them from previous R&B St. Pat's bar crawls.
Rich & Bennett used #StPatsThrowback to encourage followers to post pictures of them from previous R&B St. Pat's bar crawls.

5. Mix up your content. Post real-life photos from behind-the-scenes happenings to give your Instagram a personality. Post quotes and memes to inspire and make followers laugh. Post call-to-action photos and graphics asking followers to like or comment. Find a voice and be consistent and the followers and engagement will come to you.

We engaged with followers by asking them to 'double-tap' if they agree.   Want to receive information like this in your inbox every week?  Sign up  for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!

We engaged with followers by asking them to 'double-tap' if they agree.

Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!

How To Increase Your Brand Awareness Using Instagram

As Facebook becomes more convoluted with ads, Candy Crush Saga requests and political debates, a steadily increasing number of social media users are flocking to Instagram for a simple photo-sharing experience where it is easy to meet new people and get a behind-the-scenes perspective from their favorite brands, celebrities athletes and more. I personally feel like most businesses can benefit from being active on Instagram especially clothing boutiques, furniture stores, restaurants and fitness trainers/gyms. Gaining a following here will, of course, take some time, clever strategy and effort but it is a great tool for reaching plenty of people in your area who would most likely be interested in the services or products of your business. Below are a few ways you can increase your brand awareness using Instagram:

  1. Rely on Hashtags for search - If you have created a hashtag that is synonymous with your brand, you should be doing a daily search of this hashtag to find those who are talking about your business. If they're talking about you or to you, talk back. Also, you can search for the hashtag that represents your city or cities nearby to find local people who may be interested in your brand. For my clients I typically search through profiles using the hashtags #CLT and #queencity. This brings up a huge list of IG users from different backgrounds with different interests. Sif through this list to decide which users you would like to create a relationship with or that you hope would follow you back in return. You can also search for industry-related hashtags to find people who are interested in the industry that your business belongs to. For example, if you own a restaurant or bakery, it would be wise to sporadically search the hashtag #cltfood to find posts from people who are into the Charlotte food scene and love it enough to post photos of what they're eating. (I'm totally guilty of this.)
  2. Be Active - This should go without saying as any business owner or marketer should know that if you dedicate your marketing plan to include certain social networks, you must continue to be active within these networks to see any growth or return. To stay top-of-mind with IG users, make it a habit to Like and comment photos of people in your area or whom you follow. Chances are once you remain active with these people, they will take notice and become more interested in your business or brand.
  3. Post Original Content - This is the fun part. With Instagram there is no limit to the opportunities of creativity to showcase your brand to people who have never heard of you before. Have fun with your brand and browse different IG accounts from larger brands that you feel like you can relate with to get a bit of content inspiration. A few suggestions for engaging content on IG would be to post funny photos of your staff, motivational quote photos, teaser photos introducing a new product, photos announcing a special discount or sale, photos of you and your staff at a charity event, etc.

There are many ways to portray your business' message with a little thought and creativity using Instagram. Employ an original, solid strategy for the photo-sharing mobile app and stick with it. You'll become more creative along the way in showcasing your brand and will soon gain a following of people who know enough about you to perhaps refer you or eventually purchase from you.

 

(Sidenote: I had followed the ShopRiffRaff boutique store on Instagram (isted below) for a few months without ever knowing where they were located. I wasn't sure if I ever intended on buying a dress from this boutique but felt like it couldn't hurt to be able to look at pictures of pretty dresses every now and then. A few days ago ShopRiffRaff posted a dress on Instagram that I fell in love with and within 3 minutes of seeing the photo, I walked to my computer and purchased the dress along with another top from their website. I still don't know where this boutique is located. Have I proven a point here yet?)

 

A few brands who do well with Instagram:

Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!