facebook

Choosing The Best Social Network For Your Business

Bedtime (3)
Bedtime (3)

Is your business social-ready? We all know that social media can impact business growth, but how do we know which platform will perform best with our marketing strategy?

Not only is social media an incredibly effective tool to connect your business with potential consumers, it's cost-effective and a great way to bolster your presence online.

If you're a business owner and new to social media, here are a few things you want to ask yourself to help determine which network to choose for your marketing efforts.

What is Your Objective?

Choosing which social network to use depends on what goals you're trying to accomplish. Do you want to spread the news about your business? Are you selling a product? Promoting an event? These are some questions you want to answer to make it easier to separate each platform.

Who is Your Audience?

People hang out on various social media networks for many different reasons. It's important to know which social media channels your target audience are using. This way, you can invest your resources more wisely and possibly reach a target audience with relatively smaller platforms, which can be cheaper and less time consuming.

SMTarget
SMTarget

An effective way to do this is to research your competitor's audience and look at where they invest their resources online. What channels are they on? Which platform are they getting the most engagement? Another example is to ask them yourself. Send out an email to your customers and ask them where they spend most of their time on social media.

Which Social Media Network Makes The Most Sense For my Business?

When you've accurately answered these questions, it's on to the fun part. Here is a small guideline to a few of the most popular networks.

Facebook

The most popular network with the largest amount of active users (1.15 billion at that). If you want to reach a broad and diverse demographic, Facebook is a must. You'll need to set up a business page to begin acclimating yourself with different tools and strategies for Facebook marketing success. This will give you the ability to create ads, events, and content for your target audience.

monthly-active-users-640x500
monthly-active-users-640x500

Image from Kissmetrics.

Twitter

People come to Twitter to discover what's happening in the world right now. It's is one of the best platforms to share content instantly and to connect with people and businesses across a broad spectrum. Twitter makes it easy to discover conversations related to your business, helping you build meaningful connections with new and existing customers.

Instagram

For a younger, trendier audience, Instagram offers a way to reach this demographic with a visually appealing design. It's best used for high-end products or services, food/lifestyle/fashion themes, and for popular personalities.

LinkedIn/Google+

These two networks are extremely useful for businesses (especially B2B service providers). Both have more of a 'professional' focus on content and design. On LinkedIn, your network of connections (employees and contacts) is the most important content. There's nowhere better for a company seeking clients and individuals seeking employment. For Google+, keywords and search engine optimization are central to its appeal to businesses. It's a bit more formal and professional than Facebook, but both share some similarities.

Conclusion

Now's the time to show off your goods online. No matter the business, social media needs to be a priority in any marketing strategy because of its multi-purpose use and ability to reach a target audience pertinent to your business. If you're having trouble deciding on which platform to use, try experimenting with all of them. It can't hurt to familiarize yourself with each network to help you choose the best option for maximum benefits.

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How Facebook Slideshow Ads Can Reach More People

how facebook slideshow ads
how facebook slideshow ads

Brands are always looking for ways to better connect with consumers. Facebook Slideshow gives small businesses an easy and cost-effective way to create engaging ad experiences that can broaden reach to emerging markets. Video is booming, but every business doesn't have the time or resources to create them. Here's how it works:

Facebook Slideshow

With Slideshow, advertisers can create a video-like ad by merging 3 to 7 still images that can be from existing video or photos, and stock images from Facebook's library. You can add audio and text overlay to bring your stories to life and send a message to your audience.

Creating a Slideshow Ad

If you are familiar with Facebook ads, you can quickly create a Slideshow through the Facebook Ad Campaign.

1. First, choose your objective. You can add a Slideshow to any objective that supports video.

2. After choosing your objective, choose the Page you will be promoting and add the necessary information specific to your ad campaign (targeting, budget, scheduling).

3. In the Video section, choose the Create Slideshow option and add up to 3-7 images to your slideshow ad. Images can be uploaded from your computer/mobile device or added from your page and Facebook stock photos.

SlideShow
SlideShow

4. You can add free audio tracks to play during the Slideshow and add text with different fonts and colors.

5. Set a total length of your Slideshow up to 35 seconds.

6. Click Create Slideshow again to finalize your video. Then, choose the thumbnail of your video ad and enter the text and any call to action buttons you want to show.

Better Optimization For Emerging Markets and Slower Connections

According to Facebook, users are watching at least 1 video during their time on the platform. And as more people around the world gain access social media, it's important that different variables are taken into account.

Slideshow uses less data and loads faster than the average video ad, making it more accessible for users on 2G or 3G connections. Facebook has demonstrated that a 15-second Slideshow results in a file size one-fifth the size of a video the same length. This is ideal for reaching new users no matter the device, connection, and location.

COCA
COCA

Last year, Coca-Cola ran a brief campaign in Kenya and Nigeria using Slideshows to raise awareness for its Coke Studio Africa Project. Their goal? Reach consumers with slower connection speeds and older technology. Their Slideshow Ad reached 2 million consumers.

The Cost-Effective Alternative

Stance, a high-fashion sock company, used Facebook Slideshow to grab the attention of potential consumers. Instead of spending resources on new photos, they took existing still images from their online product catalog and created slideshow ads. The strategy proved to be a success, as the company increased their CTR by 2.4x, lowered their CPA by 48%, and saw a 1.4x boost in return on ad spend.

Keys to Success

Ready to show off your slideshow ad? There are a few things you want to remember while you're creating a slideshow:

Use High-Quality Images

Photos of your products, services, curated content, and behind-the-scenes looks can determine how much your ad stands out on news feeds.

Monitor Your Conversions

It's important that you track what actions consumers take after clicking your ads, whether it's purchasing a product, visiting your website or signing up for an email list. Monitoring this can help you optimize your campaigns to reach your goals.

Conclusion

Now's the time to strategize with video-like content within your social media campaigns. For businesses with limited resources, tools like Facebook Slideshows have shown that you don't have to be an expert to create engaging and exciting content.

Have you used Slideshow in your Facebook Ads? Did you see a difference in performance compared to a still image ad?

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5 Changes to Your Facebook Business Page

DON'T QUIT
DON'T QUIT

First impressions come in many forms these days and a lot of times, it's through social media.

Facebook now has over 1.13 billion daily active users. As marketers, we know that consumers are becoming more accustomed to using Facebook for finding information about a business and less likely to visit a website or make a phone call.

That's why it's important that your Facebook Business page is optimized for the recent layout changes and has the look and feel that welcomes new customers and lures current ones back to it. Here's what changed:

1. Old versus New

Most of the actual content has remained the same from the old layout, just positioned in a new area.

OldFB
OldFB

Before the changes, content was cluttered and disorganized, now it appears more spacious.

Screen Shot 2016-08-31 at 10.29.04 AM
Screen Shot 2016-08-31 at 10.29.04 AM

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2. Profile Pictures

Your profile pictures now appear at the top left of your page in a new navigation column. They will no longer overshadow your cover photo, where it was earlier, a bit distracting and cluttered. The minimum size remains unchanged at 180 x 180 pixels.

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3. Cover Photos

The Facebook layout change makes your cover photo the center of attention. It has been repositioned to the right and is free of any overlap (profile picture, business name). The image size also remains the same at 828 x 315 pixels. In the past, you may have created an image that made your profile picture more visible, so be sure to edit that if necessary.

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4. Call-to-Action Button

Below your cover photo you'll now find a new prominent blue CTA button. Previously, Call-to-Action buttons, Like and Share buttons were cluttered on the cover photo. You can create different CTA buttons for desktop and mobile, whether it's to invite your followers to your website, direct phone calls or for shopping.

CTA
CTA

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5. Custom Tabs

When you're on a Facebook Business page, you'll notice as your scrolling through that the left sidebar remains stationary. This is to make it easier for users to click on tabs that were mostly hidden in the old layout. Previously, only 4 tabs were visible for visitors and a 'More' section contained the rest. With the new design, you can add more custom tabs that will appear on the stationary sidebar and drive more traffic to other content.

Screen Shot 2016-08-31 at 11.52.31 AM
Screen Shot 2016-08-31 at 11.52.31 AM

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Overall, the new design of Facebook Business pages makes for a more aesthetically pleasing look and easier navigation. And CTA buttons are bold and more visible, which can lead to engagement in more of your content. First impressions mean everything for a business, and nowadays it may come from how professional your social media campaigns appear.

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How to Better Target Your Facebook Ads

How to (1)
How to (1)

You can run, but you can't hide.

Facebook advertisements continue to pour into our news feeds, flooding timelines with sponsored posts that the platform thinks you're interested in.

Chances are you've asked, "Why is this specific ad on my timeline?" or "How the heck do I get rid of it?"

Advertisements aren't going anywhere, but there are ways to help you better understand ad targeting and the role it plays for your Facebook marketing campaign.

The first step is to find a sponsored post and click the down arrow found on the upper right corner of the ad. Here, you'll find a few helpful options that correspond with other ads as well.

Screen Shot 2016-06-28 at 10.01.14 AM
Screen Shot 2016-06-28 at 10.01.14 AM

Click 'Why am I seeing this?' for a few 'explanations' on why this ad is targeting you. Facebook analyzes users interests, likes and online behaviors to target ads to like-minded audiences.

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Screen Shot 2016-06-28 at 10.01.52 AM

For a full listing of topics and keywords Facebook thinks you're interested in, click "Manage Your Ad Preferences" from the same page above.

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Screen Shot 2016-06-28 at 10.03.10 AM

You can add/remove any preferences to see more of what you like and filter out unwanted or non-specific posts from your timeline. For example, if your preferences include "cycling" you may see business ads that are targeting people that like to ride bikes.

Also, if you remove all of your preferences in hopes to get rid of sponsored ads, think again! "You'll still see the same number of ads, but they may be less useful for you."

We know ads can sometimes be a nuisance but it's necessary for success. As online marketers, our goal is to reach as many consumers as possible with content that serves your interests and likeness. By knowing what and why people (like yourself) are being targeted for and then utilizing these analytics, you can better strategize for your next Facebook advertising campaign.

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How Brands Are Using Live Video Content

How (3)
How (3)

In an era where face-to-face communication has materialized into texts, emails, emojis, memes and (a lot of times) misinterpreted messages, platforms like Facebook, SnapChat, YouTube and Periscope are tapping into the emotional value of immediacy and authenticity.

Today, the growth of live video is inspiring businesses to share their story in real-time. Brands are taking advantage of social media and technology to create content that resembles popular trends and consumer behaviors.

Here are a few examples of brands using live video to strengthen their marketing campaigns:

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New Balance

NB
NB

To better build a 'balance' between in-stores and online media, the sports footwear company harnessed the power of live video to visually connect with fans and customers.

In 2014, New Balance teamed up with Brandlive, a real-time, online and video commerce platform to engage customers and spark sales. Consumers and retailers were invited to “hear about all the latest in #runnovation and get your questions answered by the product team, live from #NBHQ!”

Screen Shot 2016-06-22 at 7.00.09 AM
Screen Shot 2016-06-22 at 7.00.09 AM

The multi-event campaign demonstrated four of their popular 880 shoe line to employees, retailers, and customers across the nation. Shoppers were given access via in-store video kiosks or any web-browser to a video feed connected to New Balance's Boston headquarters, where product experts answered questions through online messaging and social feeds.

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Nestlé

nestle
nestle

I have to say, marketing a vanilla ice cream cone, dipped in chocolate and nuts seems to be an easy blueprint, but Nestlé' upped their game with this specific product. Last June, Nestlé's Drumstick ran the first Periscope-specific ad to promote the brand around the summer solstice.

Drumstick
Drumstick

To do this, the company hired Periscope personalities to broadcast summertime themes (like amusements parks, picnics and backyard parties) with their product. Drumstick then made its own Periscope account, showcasing 20+ summer themed broadcasts about ice cream (yummm).

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Dunkin' Donuts

Dunkind
Dunkind

To get America running on their iced coffee, the donut king created a buzz for millenials last summer with "DD Summer Soundtrack." Dunkin' sponsored a five-concert series from where content was published and promoted through Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope.

"This will be the first time we've had the mass social presence across all the channels on the same idea for the same promotion," Scott Hudler, vp of global consumer engagement at DD told Adweek,  "With a program like this—which is clearly designed to reach a younger consumer—we feel like we need to cover all of our bases."

Dunkin
Dunkin

The concert content was available on the microsite through the end of the summer, giving fans access to videos, custom playlists from popular artists, photos from performances, and behind-the-scene footage from the event.

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Are you using live video for your business marketing campaign? Tell us by replying to this email or tweeting us at @socialapemktg!

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What We Learned At Social Media Marketing World 2016

nature walk
nature walk

I had the pleasure of representing Social Ape at Social Media Marketing World in San Diego last week and I must say that it was an incredible experience. Not only did I meet new people who have the same passion for social media and marketing that I do, but I learned so much from the dozen sessions and panels that I attended. I was also able to see several of the folks speak who have paved the way for social media marketers and continue to inspire me on a daily basis.

I returned to Charlotte with 14 pages of notes and the opportunity to listen to ALL of the sessions at the conference via audio recordings. But for those of you who weren’t able to attend, we’ve put together a list of takeaways from the event and included the tools and strategies that your business should be investing in over the next year. I hope the list is helpful!

-April

Snapchat

Strategy Tips:

  • Snapchat is the social media network to “un-brand” your brand. It is an opportunity to be real with your fans and followers. When people see brands having fun on Snapchat, they become more interested.
  • Use more colors and drawings when possible in snaps
  • Don’t let your followers consume ALL of the content. Keep your snaps as short as possible, giving them just enough time to view the content.
  • Create Snapchat stories that will last 24 hours. Create short snaps to “bump” your content back to the top of followers’ lists then after 24 hours, take a break to let the story disappear.
  • Give away freebies to make snap viewers feel important

Content Examples: 

  • Show your business behind-the-scenes using a combination of video, photos, drawings, interviews, etc.

Contest Examples:

  • Send a snap with a bit.ly URL and ask your followers to take a screen shot of it, then visit that specific page later to enter a contest
  • Create a digital maze then ask your followers to find their way through the maze and send a screen shot back with the solution. The first person to send the correct solution back will win the contest. (Mind blown!)
  • Create a scavenger hunt by snapping photos of where the hidden prizes are located. The first person to find the prize will win!
IMG_2286
IMG_2286

Live Video (Periscope, Facebook Live)

Strategy Tips:

  • Reveal what your followers are missing by going behind the curtain using live video
  • Inform followers of critical situations that need live updates or give insight to live events
  • Create a blog post to summarize the questions asked during the live video and embed the video in the post
  • Share "snackable" content to share and promote live video
  • When working with Influencers, choose influencers who understand your niche, not the influencers who have the most followers

Content Examples:

  • Southwest Airlines answered questions on Periscope during a storm where there were lots of delays and cancellations. They confronted a difficult situation head-on to provide transparency for customers.
  • Southwest Airlines also live-streamed the unveiling of a new plane to give customers a sneak peek

Social Media Customer Service

Strategy Tips:

  • Embrace complaints! Answer them every time and in every channel.
  • Only reply twice to complaints. Do not let the user publicly shame you. First, apologize publicly (for the “spectators”) and ask the user to send you their contact information. Take the conversation offline. If the user refuses even after this attempt, walk away. It will only make the situation worse if you continue to engage.
  • Treat online and offline customers the same. You wouldn’t ignore someone calling your business to complain, so why would you ignore someone complaining via social media?
  • Do not ignore review sites, including Yelp

Facebook Ads for Online Businesses

Strategy Tips:

  • Make list-building a priority. Which “bucket” will each person end up? Create Beginner, Intermediate and Advanced buckets and place appropriate users in those buckets based on their behavior.
  • Create an awesome piece of content that will draw people in and make them click through. It is MUCH cheaper to do this than asking users to buy right away. Once you do this, you can create other actions. Selling to warm leads is more successful than selling to cold leads.
  • When using images in Facebook Ads, photos of the person selling the product work better with people who already know that person. For people who are not familiar with this person, clean graphic images work the best.
  • Use pixels (conversion codes) to create a funnel. If people have already opted in on your website, create a different path for them compared to someone who have not opted in.

Questions to Ask:

  • What is my trigger for these people? What can I give to them that will provide value?
  • What is the end goal? How do I get there?
IMG_2241
IMG_2241

LinkedIn

Strategy Tips:

  • Edit your LinkedIn profile to people you want to attract today and even tomorrow. By adding more keywords that suit your needs now, you’ll be able to attract those type of people.
  • Create your profile to solve problems for the people looking for you on LinkedIn. What problem do you solve? How can you help future clients or employers?
  • Include personal tidbits in your profile to appear more personable.
  • Give endorsements to 10+ people per day to encourage them to do the same. Genuinely give recommendations to your peers and ask for them in return.
  • Tip: Turn off profile updates when you edit your profile! You don’t want to “spam” your connections when you overhaul your profile.
  • According to LinkedIn, one update on LinkedIn per day will result in reaching 60% of your connections. Post interesting ideas and insights at least once a day.

Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!

How to Incorporate the Super Bowl in Your Social Media Marketing

Screen Shot 2016-02-03 at 12.27.57 PM
Screen Shot 2016-02-03 at 12.27.57 PM

The 2015 Super Bowl set a U.S. television record with 114.4 million viewers, igniting a social media wildfire of user-generated posts. According to NBC, there were over 28 million tweets and 65 million Facebook users engaging in posts, likes, and comments. You can imagine every business owner is licking their chops to take advantage of the colossal numbers of last year's event, and assuming Super Bowl 50, headlined by our very own Carolina Panthers, will reach more viewers and engagement through social media, advertising during pivotal moments of the event can stir business immensely.

As for options for marketing your company, aside from the $5 million tab you would receive for a televised 30-second ad, here are a few tips to hop on the bandwagon into the social advertising frenzy we call the Super Bowl:

1. Target popular trends on Facebook and Twitter Search bars are accessible through both platforms to find the most used hashtags, keywords, and player names relevant to the game. The official Super Bowl hashtag is #SB50, but be creative when incorporating these texts in your posts to reach the most broad audience. Also, creating Facebook groups specific to Super Bowl 50 can create conversation within the members.

  • Popular hashtags include: #SB50 - #SuperBowl - #Broncos - #Panthers - and of course #KeepPounding

2.Utilize user-generated content Let the fans on social media be the center of conversation instead of your business' advertising. Hold contests or create polls to incentivize user engagement while marketing your company.

IMG_3107
IMG_3107
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IMG_3106

3. Cater to the mobile-device During the 2015 Super Bowl, 80 percent of viewers also accessed social media platforms, also known as 'second-screeners.' Knowing this, advertising should be clear, concise, and to the point at which users are not focused in too long. Create images or video's that incorporate the Super Bowl with your company to engage people looking away from their television screens.

  • In an article featured on CNBC, Matt Idema, a marketing executive at Facebook said, "Eighty percent of our revenue is mobile. The reach that mobile devices have, and the fact that Facebook and Instagram are two of the most important mobile platforms, means you can get a lot of reach and engagement on mobile even if you're not buying a Super Bowl ad."

With that said, take advantage of the opportunity to gain more exposure for your brand via social media during the Superbowl. Oreo did a great job in 2013 by harnessing the power outage as an opportunity to engage with followers when the game was delayed.

oreo-tweet
oreo-tweet

Super Bowl 50 will presumably set record numbers in viewership and social engagement as past Super Bowls have, creating a whirlwind of options for your business' advertising presence on social media platforms. With the big event just days away, who are you picking? #KeepPounding - just sayin.'

Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!

6 Inspiring Brands on Social Media

Screen Shot 2016-01-27 at 2.27.18 PM
Screen Shot 2016-01-27 at 2.27.18 PM

Finding your company's place in the realm of social media can sometimes seem impossible. With technology advancing within the time it takes to blink your eye, the key to staying up with the cool trends is to be inspired by the other successful brands trying new things and helping fun tidbits you find to create something unique to your brand! This week we decided it would be a cool to show you a few different brands to keep an eye on when that moment comes and you need a little inspirational push.

1) LOFT

Loft uses creative ways of using stop motion animation when advertising their adorable and affordable clothing. We've had our eye on their social media when we need inspiration for stop motion animation. There are plenty go free apps you can use to create these stop motion videos and all you'll need is your product, props, and decent lighting to make it happen. We use Stop Motion available in the Apple app store to make our stop motion videos.

loft 2
loft 2

2) WENDY'S

We have to be honest when I say we're normally McDonald's people, but on social media Wendy's has stolen our hearts with their witty humor. They've recently created and successfully executed a campaign called #AskEileen that has taken the Twitter world by storm. The backstory behind #AskEileen consists of a grandson asking Wendy's if his grandmother, being a die hard lover of Wendy's, could take over the Wendy's Twitter account for her 99th birthday. When Wendy's said Yes to this comical endeavor, it went viral and #AskEileen became a slogan that Wendy's lovers won't forget! The whole day of 1/10 was documented on Twitter via Periscope and photos of Eileen's birthday surrounded around Wendy's. With this long winded story in mind, think outside the box when coming up with campaigns to promote your business. This doesn't have to mean executing a  Twitter takeover from a 99 year old woman, but it could be something different that would encourage other followers to follow along.  (To read more about #AskEileen, click HERE)

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Screen Shot 2016-01-27 at 9.57.46 AM

3) CHARMIN

Although their slogan is Charmin Ultra, Less is More  (We all know you sang that in your head), their Twitter account has more laughs and ironic humor than most. Charming is sure to use relevant topics in the news to promote their business in a humorous way. By using puns and relevant material related to toilet paper, they incorporate the trending hashtags into their daily content. Create a fun graphic or comical Twitter poll to get users involved with your brand during a time when everyone has an opinion.

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Screen Shot 2016-01-27 at 10.19.22 AM
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Screen Shot 2016-01-27 at 10.19.30 AM

4) DOVE

If there's one brand that knows how to effectively tap into their audience, it's Dove. Although they sell products to men AND women, they're conscious to use a feminine voice when delivering their message via social media. Dove is aware that the majority of their consumer base is women; therefore, their social media presence is heavily geared towards women. Take a tip from Dove's rule book and get to know your audience. Post with them in mind rather than posting to just acquire likes.

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Screen Shot 2016-01-27 at 10.46.19 AM

5) CHOBANI

You know your brand more than anyone else does. Think outside the box on how consumers view and use your brand. This is what Chobani did by posting different ways to use their yogurt products beyond just eating it with a spoon and granola. This approach inspires their consumers to try their product in a new way. (We even tried greek yogurt on chili the other night... and it was delicious). Don't miss out on the opportunity to reinvent your brand on social media by showing it in a new way that your followers may not be used to.

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Screen Shot 2016-01-27 at 11.12.09 AM
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Screen Shot 2016-01-27 at 11.12.25 AM

6) NIKELAB

If you love the clean look that is so popular right now on social media, we suggest being inspired by the NikeLab account on Instagram. They deliver their branding in a clean way while still being bada**. Perhaps you could attempt to create your own version of this look by using color blocking with your brand colors and specific product placement or even using only black and white products.

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Screen Shot 2016-01-27 at 11.28.38 AM

We hope that this blogpost has inspired you to innovate your social media accounts using unique content! Share your inspiration with us by tagging us at @SocialApeMKTG on Twitter!

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Visual Content That Works

Everything you have ever wanted, is
Everything you have ever wanted, is

We've said it before and we'll say it again, visual content is crucial to social media success. Data and analytics have proven that adding visual content to Twitter and Facebook posts increases engagement, shares, retweets, SEO, etc. And psychology has proven that people process visuals way faster and retain more information when looking at visuals. So what kind of visuals make for good content? We are here to show you some examples!

1. Infographics

Infographics are one of the most shared visual contents out there. They are those really cool charts/diagrams that explain information visually. No matter your industry, making an infographic is a fun and visually appealing way to share information with your audience.

Screen Shot 2015-07-29 at 11.57.36 AM
Screen Shot 2015-07-29 at 11.57.36 AM

Here are 3 great and free websites you can use to make infographics with ease:

Venngage

Piktochart

Easel.ly

2. Multiple Pictures

According to SocialMediaToday.com, posts with multiple images have a greater chance of going viral and frequently get over 100,000 shares. Use this type of post to tell a story or to make comparisons with pictures. Posts with multiple photos on Facebook also receive more interaction than posts with a single photo because users must click on the individual photos to expand them. Here are a couple examples where we've used multiple images for Facebook posts.

Tip: Use the free website PhotoJoiner.net to combine multiple images into one large image (as seen below with the combined Facebook posts), which is a great tool for blogs, Pinterest, etc.

blogpic
blogpic

3. Videos

Facebook, Twitter & Instagram all have automatic video capabilities and your audience on these networks love videos. Even with the rise of Snapchat, short videos are popular among millennials. You don't need a camera crew or actors to create a video. Just shoot something short and simple that could tell a great story, show a behind-the-scenes clip, or show your audience how something in your business or industry is made.

Tip: Use an app or Instagram filter to spice up your video with slow-mo or black & white. Hyperlapse is an Instagram app that speeds up video shot at normal speed. GIFs are another great and easy way to share a short video; add a funny GIF to your posts or create your own (we've written a blog about using & making GIFs, so check it out). We love this example of Birdsong Brewing showing how they can their beers through a short video!

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Screen Shot 2015-07-29 at 1.15.10 PM

Canning fresh #JalapenoPale cans today! #CanDoWillDo

A video posted by Birdsong Brewing Company (@birdsongbrewing) on Jun 18, 2015 at 7:38am PDT

4. Inspiring Quote Cards

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Screen Shot 2015-07-29 at 12.44.40 PM

Social media is a great place to throw in some inspiring words. In the midst of a constant flow of negativity sometimes seen in social media, reading something inspiring or funny will brighten the day of your followers. Find an inspirational quote on Pinterest, or use one of the many free apps and websites make your own original quote art. (Speaking of being original, the photo below was found on this article. but I thought it fit well for this blog.)

Here are 2 free websites/apps to inspire you to inspire:

Kanvas

Recite

5. Informative/Relevant Screenshots

Screenshots have a bad connotation when it comes to Snapchatting and blasting other's text messages to the public. However, screenshots are proof. They can be used for the good to show a sneak peek of something or share a good review. We use screen shots a lot on our blog to use original examples of our work, show data & analytics, creating step-by-step directions and even annotating them for clarity. By using screen shots, you can use real-life examples to prove a point. Here is a screenshot of screenshots on our blog, or as we like to call it, Screenshot Inception.

Screen Shot 2015-07-29 at 1.03.30 PM
Screen Shot 2015-07-29 at 1.03.30 PM

What other fun visual content have you found that really works?  Tweet at us @socialapemktg and let us know!

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50 Social Media Content Ideas

Our Newsletter-2
Our Newsletter-2

You've set up social media accounts for your business, but now you're sitting at your computer drawing a blank like 'What do I post?' Don't worry, it happens to the best of us. That's why I have dedicated this blog to giving you inspiration for social media content. So here are 50 content ideas for you to implement into your social media marketing strategy:

1. Get visual. Post a picture of your workspace or a behind-the-scenes photo while at work.

2. Ask your audience a relevant question. A great way to get to know your audience is by engaging with them and finding out more about them.

3. Introduce your employees to your audience. Post a picture of them on Instagram and introduce them to your audience. You could also let them host your business Instagram account for a day.

4. Share something funny. Everyone loves to laugh!

5. Share someone else's content. Go a step further and add a comment or praise.

6. Share a client/customer testimonial.

7. Publicly answer a question that pertains to your industry.

8. Share something about a community event that you're looking forward to.

9. Share something about your community that people would find interesting.

10. Post a company milestone, birthday or anniversary.

11. Ask your audience to join your mailing list.

12. Ask a multiple choice question, make a short quiz, or create a poll!

13. Show your expertise in your industry by sharing a helpful tip.

14. Share something inspirational.

15. Get inspired on Pinterest. Pinterest is very inspiring.

16. Highlight a customer or employee of the month! People love to feel loved.

17. Give a shoutout to a local business for their hard work or recommend them for their services.

18. Share a YouTube video or create your own instead.

19. Share a relevant infographic. Even better: Make an infographic. Infographics are one of the most shared pieces of content on social media.

20. Make a fill-in-the-blank post for your audience to answer.

21. Share statistics or data of  your industry.

22. Recycle old content. A previous blog post, a #TBT (Throwback Thursday), or something that has worked well in the past.

23. Show off your product with a picture or video.

24. Ask your audience for input on something.

25. Post or create a Slideshare presentation !

26. Share a relevant case study, or make a case study of your own to share.

27. Recommend a helpful tool.

28. Share a work/life balance tip!

29. Post something seasonal/holiday related.

30. Share industry breaking news.

31. 'Caption This' posts are always fun and engaging!

32. Hold a debate... but be careful not to be offensive.

33. Recommend someone on LinkedIn.

34. Participate in a trending Twitter #topic!

35. Share a relevant Pinterest board from your company account and ask others to follow!

36. Share the URLs of your other social media networks and ask your audience to follow you there as well.

37. Share a day-in-the-life post. Show your audience that you're a real person and relatable.

38. Promote a great sale in your community.

39. Host your own flash sale. Use Snapchat to offer a limited time coupon or discount code.

40. Share the latest company news! People like to stay informed.

41. Share a customer or fan photo.

42. Thank your customers for being loyal.

43. Share a picture of a recent industry event.

44. Do a weekly round-up of industry related news and articles.

45. Do a sneak peek of something coming up in your company or industry.

46. Start a conversation with an industry influencer.

47. Try to get a social media influencer to host one of your social media accounts for a day.

48. Support a cause or charity and ask others to, as well! Show your audience that you are a giving brand.

49. Share a screenshot of something relevant. Seeing is believing.

50. Promote an upcoming industry-related event.

Find these helpful? Comment your ideas and we will share them on Twitter!

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