content

Content Creation For Your Brand

Creating
Creating

Content creation can be a frustrating and time consuming task, whether it's for marketing a business, brand, or a personal venture. But for a social media presence, content is still king. Companies are prioritizing the quality of the content being advertised as opposed to the quantity of the content distributed.

No matter the industry or marketing strategy, relevant, interesting, and engaging content is key to reaching the most unique viewership. Be prepared to do research on trending social media news through other news sites and blogs to stay up-to-date with the ever-changing social media world. Use these ideas to create content that ties in with your unique audience and strategy.

For the less experienced content creators, or those that need steering in the right direction, there are many tools and tips to help ease the stress that comes with generating content for your business or brand. Utilize these tools and be on your way to constructing your content more quickly and efficiently.

1. Explore Trending Social Media Topics

Many notable online news sites now have 'Social Media/Technology' sections within their website, where viewers can find relevant and noteworthy social media news around the world. It's important that you know your audience and what interests them. Your content should always cater to your market. Websites like Mashable, a leading global media company, informs, inspires and entertains the digital generation and make it easier for content creators to find ideas on topics that may interest and engage their audience. If you're looking for a specific topic fast, Twitter is another great tool for finding trending social media news. Twitter gives you the ability to prioritize searches using hashtags, so that users can engage in the conversations that are most popular.

Mashable
Mashable

2. Content Creation

When you've found that perfect topic to expand on for your audience, their are many content creation tools to help aid you with the task and help you stay organized.

  • Canva - Makes designs simple for everyone. Easily create designs for your brand using over a million images (many which are free) catered to your liking. Add texts, graphics and photos to express what you're all about.
  • Unsplash - Search through their vast photo feed on their website to create beautiful designs for FREE! All you have to do is subscribe to Unsplash and from there, enjoy 10 copy-write free photos every 10 days.
  • WordSwag- Inspire your audience with perfect images to add your favorite quotes. Construct custom text layouts with a click of a button!

Remember that visuals (images, videos, memes) remain a vital part of any published content. According to MGD Advertising, articles containing relevant images have 94% more total views than articles without images, on average.

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its-all-about-images-infographic_cutoff

3. Market Your Content

As you prepare to publish the goods, organizing when and where you market the content can be a factor in who sees it. These tools will help you coordinate where your content gets posted and in turn, create more viewership.

  • Hootsuite- Lets you manage your social networks from one platform. Publishing and monitoring content never looked so easy. It also has the ability to engage with your audience across all platforms on different streams to build relationships and brand awareness.
  • Sprout Social - Another platform to publish and monitor content but contrary to Hootsuite, Sprout Social uses one stream for engagement with users as it collaborates data collected into one simple program.
AN EXCLUSIVE GUIDE TO
AN EXCLUSIVE GUIDE TO

We hope these tips and tools are a helpful start to your content creation journey. Just remember, whether it's a business you work for or a self-branding campaign, the content should reflect everything you and your audience is about. Also, you can never have enough visuals, because if you're like me, ain't nobody got time to read all that!

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Visual Content That Works

Everything you have ever wanted, is
Everything you have ever wanted, is

We've said it before and we'll say it again, visual content is crucial to social media success. Data and analytics have proven that adding visual content to Twitter and Facebook posts increases engagement, shares, retweets, SEO, etc. And psychology has proven that people process visuals way faster and retain more information when looking at visuals. So what kind of visuals make for good content? We are here to show you some examples!

1. Infographics

Infographics are one of the most shared visual contents out there. They are those really cool charts/diagrams that explain information visually. No matter your industry, making an infographic is a fun and visually appealing way to share information with your audience.

Screen Shot 2015-07-29 at 11.57.36 AM
Screen Shot 2015-07-29 at 11.57.36 AM

Here are 3 great and free websites you can use to make infographics with ease:

Venngage

Piktochart

Easel.ly

2. Multiple Pictures

According to SocialMediaToday.com, posts with multiple images have a greater chance of going viral and frequently get over 100,000 shares. Use this type of post to tell a story or to make comparisons with pictures. Posts with multiple photos on Facebook also receive more interaction than posts with a single photo because users must click on the individual photos to expand them. Here are a couple examples where we've used multiple images for Facebook posts.

Tip: Use the free website PhotoJoiner.net to combine multiple images into one large image (as seen below with the combined Facebook posts), which is a great tool for blogs, Pinterest, etc.

blogpic
blogpic

3. Videos

Facebook, Twitter & Instagram all have automatic video capabilities and your audience on these networks love videos. Even with the rise of Snapchat, short videos are popular among millennials. You don't need a camera crew or actors to create a video. Just shoot something short and simple that could tell a great story, show a behind-the-scenes clip, or show your audience how something in your business or industry is made.

Tip: Use an app or Instagram filter to spice up your video with slow-mo or black & white. Hyperlapse is an Instagram app that speeds up video shot at normal speed. GIFs are another great and easy way to share a short video; add a funny GIF to your posts or create your own (we've written a blog about using & making GIFs, so check it out). We love this example of Birdsong Brewing showing how they can their beers through a short video!

Screen Shot 2015-07-29 at 1.15.10 PM
Screen Shot 2015-07-29 at 1.15.10 PM

Canning fresh #JalapenoPale cans today! #CanDoWillDo

A video posted by Birdsong Brewing Company (@birdsongbrewing) on Jun 18, 2015 at 7:38am PDT

4. Inspiring Quote Cards

Screen Shot 2015-07-29 at 12.44.40 PM
Screen Shot 2015-07-29 at 12.44.40 PM

Social media is a great place to throw in some inspiring words. In the midst of a constant flow of negativity sometimes seen in social media, reading something inspiring or funny will brighten the day of your followers. Find an inspirational quote on Pinterest, or use one of the many free apps and websites make your own original quote art. (Speaking of being original, the photo below was found on this article. but I thought it fit well for this blog.)

Here are 2 free websites/apps to inspire you to inspire:

Kanvas

Recite

5. Informative/Relevant Screenshots

Screenshots have a bad connotation when it comes to Snapchatting and blasting other's text messages to the public. However, screenshots are proof. They can be used for the good to show a sneak peek of something or share a good review. We use screen shots a lot on our blog to use original examples of our work, show data & analytics, creating step-by-step directions and even annotating them for clarity. By using screen shots, you can use real-life examples to prove a point. Here is a screenshot of screenshots on our blog, or as we like to call it, Screenshot Inception.

Screen Shot 2015-07-29 at 1.03.30 PM
Screen Shot 2015-07-29 at 1.03.30 PM

What other fun visual content have you found that really works?  Tweet at us @socialapemktg and let us know!

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50 Social Media Content Ideas

Our Newsletter-2
Our Newsletter-2

You've set up social media accounts for your business, but now you're sitting at your computer drawing a blank like 'What do I post?' Don't worry, it happens to the best of us. That's why I have dedicated this blog to giving you inspiration for social media content. So here are 50 content ideas for you to implement into your social media marketing strategy:

1. Get visual. Post a picture of your workspace or a behind-the-scenes photo while at work.

2. Ask your audience a relevant question. A great way to get to know your audience is by engaging with them and finding out more about them.

3. Introduce your employees to your audience. Post a picture of them on Instagram and introduce them to your audience. You could also let them host your business Instagram account for a day.

4. Share something funny. Everyone loves to laugh!

5. Share someone else's content. Go a step further and add a comment or praise.

6. Share a client/customer testimonial.

7. Publicly answer a question that pertains to your industry.

8. Share something about a community event that you're looking forward to.

9. Share something about your community that people would find interesting.

10. Post a company milestone, birthday or anniversary.

11. Ask your audience to join your mailing list.

12. Ask a multiple choice question, make a short quiz, or create a poll!

13. Show your expertise in your industry by sharing a helpful tip.

14. Share something inspirational.

15. Get inspired on Pinterest. Pinterest is very inspiring.

16. Highlight a customer or employee of the month! People love to feel loved.

17. Give a shoutout to a local business for their hard work or recommend them for their services.

18. Share a YouTube video or create your own instead.

19. Share a relevant infographic. Even better: Make an infographic. Infographics are one of the most shared pieces of content on social media.

20. Make a fill-in-the-blank post for your audience to answer.

21. Share statistics or data of  your industry.

22. Recycle old content. A previous blog post, a #TBT (Throwback Thursday), or something that has worked well in the past.

23. Show off your product with a picture or video.

24. Ask your audience for input on something.

25. Post or create a Slideshare presentation !

26. Share a relevant case study, or make a case study of your own to share.

27. Recommend a helpful tool.

28. Share a work/life balance tip!

29. Post something seasonal/holiday related.

30. Share industry breaking news.

31. 'Caption This' posts are always fun and engaging!

32. Hold a debate... but be careful not to be offensive.

33. Recommend someone on LinkedIn.

34. Participate in a trending Twitter #topic!

35. Share a relevant Pinterest board from your company account and ask others to follow!

36. Share the URLs of your other social media networks and ask your audience to follow you there as well.

37. Share a day-in-the-life post. Show your audience that you're a real person and relatable.

38. Promote a great sale in your community.

39. Host your own flash sale. Use Snapchat to offer a limited time coupon or discount code.

40. Share the latest company news! People like to stay informed.

41. Share a customer or fan photo.

42. Thank your customers for being loyal.

43. Share a picture of a recent industry event.

44. Do a weekly round-up of industry related news and articles.

45. Do a sneak peek of something coming up in your company or industry.

46. Start a conversation with an industry influencer.

47. Try to get a social media influencer to host one of your social media accounts for a day.

48. Support a cause or charity and ask others to, as well! Show your audience that you are a giving brand.

49. Share a screenshot of something relevant. Seeing is believing.

50. Promote an upcoming industry-related event.

Find these helpful? Comment your ideas and we will share them on Twitter!

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Easy Way To Increase Your Instagram Engagement

INCREASE YOUR
INCREASE YOUR

 

With over 300 million users sharing approximately 70 million photos each day, Instagram, has quickly become one the most popular social media networks. With that many photos being shared daily, how can you stand out from the crowd? One of the simplest ways to increase following, increase engagement and stand out from the crowd is by hosting an Instagram contest. Instagram contests are an easy way to engage with followers and potential new followers, while showcasing your brand as 'fun' and 'personable'. Before launching your contest, you'll want to put some thought into the logistics. What is my end goal? What kind of contest should I run? Should there be a theme? What kind of prize should I giveaway? We're here to answer all of these questions.

Depending on your end goal, whether it be gaining followers, engagement or both, there are different types of contests you could run. A 'Like-To-Win' or a 'Follow-To-Win' contest in which followers simply 'Like' a photo you've posted or 'Follow' your account would be an easy way to gain followers in hopes of future engagement. If you're looking to gain followers and increase engagement then you might want to consider a 'User-Generated Hashtag' or 'Enter-To-Win' contest, in which users have to share a photo and/or include a hashtag. This type of contest is great for reach, but let's be honest, asking people to put in more time and effort (a high barrier of entry) in your contest means that you'll need a great prize or you will have less overall participants. However, using a hashtag is great for several reasons: 1) you're able to easily search entries, 2) allow other users to see participation in your contest and 3) it can bring cleverness and fun to your contest theme. Having a theme for your contest is more than just fun, it gives your brand a sort of purpose for doing the contest in the first place. When deciding on a theme, think holidays, current events, and relevance to your brand. Finally, you'll need to give away a prize. Ideally, you'll want to give away a prize that will encourage users to enter the contest and will also promote your brand. A great example would be a company t-shirt or gift card.

Here's an example of a previous client, Rich & Bennett. We created an Instagram contest to engage with their audience and promote ticket sales for their annual St. Patrick's Day Pub Crawl. A few weeks before the crawl, Rich & Bennett hosted a contest on Instagram asking people to share photos from previous St. Pat's pub crawls that they've attended and to use the hashtag #StPatsThrowback for a chance to win a t-shirt for the upcoming crawl. The contest had a relevant theme that was successful in encouraging the audience to engage with Rich and Bennett's account, as well as promoting the upcoming pub crawl to others.

Screen Shot 2015-06-24 at 10.18.55 AM
Screen Shot 2015-06-24 at 10.18.55 AM
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Screen Shot 2015-06-24 at 10.19.08 AM

Tips to keep in mind:

  • Make sure your hashtag is unique.
  • Promote the contest on other social networks throughout the duration of your campaign.
  • Show the prize.

Have any tips for Instagram contests? Tweet us your ideas and success stories at @SocialApeMktg!

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