Stories

3 Ways to Use Instagram Stories for Your Business

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Use Links in Stories to Increase Website Traffic

As marketers, links can provide value and context to a story that can benefit you and the viewer. Fortunately, Instagram allows users to embed links to a Stories collection (if you have a business profile with over 10,000 followers). 

If you're promoting products or services, Instagram Stories is a great place to share clickable links to capitalize on the engagement. You can send your followers to a specific landing page, product page, or even a blog post. Make sure to add a call-to-action letting people know to swipe up to drive more traffic to your website.

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Use Polls in Instagram Stories

Instagram Story Polls lets you ask a question and see results from your friends and followers as they vote. The buttons "YES" and "NO" by default, can be customized to anything under 22 to create a fun way to engage with your followers. Maybe you're introducing a new summer line and want quick feedback. With Polls, you can collect insight into what your target audience wants in a product or service prior to launch. You can see your poll results by swiping up to open the viewer's list for that part of your story. And just like Stories, your poll will dissapear after 24 hours.

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Share Live Videos on Instagram Stories

Before a recent update, live videos couldn't be replayed after you were done streaming, meaning followers had to be tuned in to your broadcast to catch it. Now, you can share the replay of your video one you've finished. 

The best part of a live video? They can be as long as they want so you can say even more to get your message across without having to explain it in 10-second clips. It's a great way to give your followers a first look at special events, promotions, or any other important information. Going live alerts your followers so that engagement and interaction are as high as possible. This is a great time to answer questions and comments about your brand, product, or services from users tuning in. 

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How to Create Your Own Twitter Moment

11.16.2019
11.16.2019

Twitter announced that Moments is now available for all users on their desktop platform. Following in the footsteps of Snapchat and now Instagram, Moments allows users to tell stories with tweets.

In its initial launch last October, Moments were meant to help Twitter users keep up with hot topics and conversations around the world at any given time without having to follow multiple accounts. With this new creative format, Twitter says they're “giving people a new and dynamic way to tell their stories.”

You can access Moments through the Moments tab, your profile page, or through a Tweet detail. Here's how you can create your own Twitter Moment with a few easy steps through the Moments tab:

1. Access the Moments tab at the top left of the desktop platform

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Screen Shot 2016-10-04 at 1.48.20 PM

Next, you'll click the icon near the upper-right side to create a new Moment.

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2. Add the Title, Description, and Cover Photo for your Moment.

In this section, you'll fill in a few things about your Moment. Twitter recommends users to keep the Title short, but descriptive and the Description should give people a "taste of what to expect in your moment."

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Twitter-moments-3

Note that the Title can be up to 75 characters in length and the Description up to 250 characters. Here, you will also add a cover photo using photos or videos from tweets, or upload one of your own.

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This is how your Moment will be displayed after you've filled out the information: Desktop pictured left, mobile on right.

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3. Add content to finish your story

At this point, you will fill in your Moment with tweets. You can access content by selecting tweets from:

  • Tweet's that you've liked
  • Tweets by other accounts
  • Linked tweets
  • Twitter search

Once you have tweets in your collection, there's still time to edit, crop, and save your draft for later use. Ready to make your Moment live? Click on the Publish button at the top of the page.

Here's an example of Product Hunt's Moment about Snapchat Spectacles:

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Screen Shot 2016-10-04 at 3.00.04 PM

We hope you can find fun and creative ways to utilize Moment's for your brand!

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Snap Your Way to Earning More Business

11.16.2014 (1)
11.16.2014 (1)

Does your company associate with the younger demographic? Then you should be considering Snapchat.

Snapchat usage is becoming more than just a fun way to communicate with friends, but a tool utilized by businesses to create innovative content to engage audiences with their brand. With over 100 million daily snap chat users worldwide, businesses are chomping at the bit to integrate Snapchat with their social media marketing.

What is Snapchat?

Snapchat is a social media platform designed to take photos and videos for audiences called 'snaps.' Whether you're a casual user boasting how good your food looks to your friends, or a business owner looking to cash in on marketing their brand, snaps eventually disappear shortly after being viewed. That's where the 'Story' function can be utilized, mentioned a little later.

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Snapchat Demographics

For every business' social marketing strategy, it's important to reach and engage the largest audience. Statistics show that 71% of Snapchat users are under 34 years old, 45% of that between 18-24. This demographic may suggest to business' whether or not Snapchat is an effective tool for their brand. If your company does cater to this age group, exposure for your business through Snapchat is imperative to experience with, as the numbers of active users is there and growing.

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SPRINGTIME (1)

Snapchat Stories

The Story feature on Snapchat lets users create a loop of 'snaps' compiled over the day to be viewed by followers. Unlike regular snaps, Snapchat Stories can be viewed multiple times a day without disappearing and can be viewed anytime for 24 hours. This method can help a business create a brand narrative, as the compilation of snaps acts as your company's advertising. This gives your audience a better picture of what your brand is all about, while keeping them engaged and updated as you add new snaps to your story.

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Untitled design (1)

Tips For Using Snapchat With Your Business

There are many ways utilizing Snapchat can strengthen a business' social marketing campaign. The fact is, Snapchat provides the immediacy other social media platforms can't deliver.

  1. Provide behind-the-scene content for your audience: Having the ability to see what goes on other than what's apparent, is a good way to keep users engaged in your advertising and willing to come back to your business' Snapchat content. 
  2. Live events are intimate and immediate:Who isn't a fan of live interaction via your mobile device? It's free engagement between your business and your potential consumer audience. This strategy can build relationships with users because of the 'realness' factor of live interaction.
  3. Introduce your new product through Snapchat: Consumers appreciate being able to see a pre-launch product before anyone else. Show off what you're working on live and unedited, as you create interest from followers about the new product.
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Untitled design (2)

These are just a few features Snapchat can provide your business' social media marketing campaign. Just remember, we all love the immediacy of photos, videos, and content created in realtime. So for your business, experiment with Snapchat, find that perfect demographic for your product and brand, and snap away with your bad self!

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