Snapchat

How to Create a Snapchat Ad

snapchat-ad-manager.png

Have you ever watched a friend’s Snapchat story that is then immediately followed by an ad that actually looks as if you’re watching another individual’s Snapchat story?  Larger brands have already been using the Snapchat platform to advertise and now local businesses have the option as well (although, it is pricey!). Register your business for the Snapchat Ads Manager and follow these steps to create your first Snapchat ad:
 
1. Create an Audience

Like Facebook and Instagram, Snapchat now offers ways to target individuals based on device, demographics, and geography. When creating your audience, try to keep in mind that most people using Snapchat are teenagers and young adults, so if your audience falls outside of these parameters, it might be wise to consider advertising on a different social media platform.

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2. Set Your Budget and Goals

Select your ad budget for the particular ad as well as the goal. This can either be “swipe-ups” or “installs”. As of now, the minimum budget for a Snapchat ad is $100 per day, which is much higher than daily ad minimums on other platforms. (Facebook and Instagram currently only require $1 per day per ad.) We’re hoping that Snapchat will lower the daily ad minimum once brands with larger budgets become more familiar with the platform. We saw this happen with Instagram and Twitter years ago.
 
3. Schedule

Select a duration for how long you want this specific ad to run. One week? One month? A year?
 
4. Select an ad type and upload your content

There are four types of ads: App Install, Long Form Video, Top Snap Only and Web View.

The App Install ad will send people directly to the Apple Store or Google Play to download the selected app. The Long Form Video ad is similar to a video trailer and these videos can be up to 10 minutes long. The Top Snap Only ad option is a 3-10 second video ad with no call to action.
 A Web View ad will send people to a website to purchase a product, make an appointment or read an article.  

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Ready to get started with Snapchat ads? Reach out to us to begin creating these type of ads for your brand!
 

Choosing The Best Social Network For Your Business

Bedtime (3)
Bedtime (3)

Is your business social-ready? We all know that social media can impact business growth, but how do we know which platform will perform best with our marketing strategy?

Not only is social media an incredibly effective tool to connect your business with potential consumers, it's cost-effective and a great way to bolster your presence online.

If you're a business owner and new to social media, here are a few things you want to ask yourself to help determine which network to choose for your marketing efforts.

What is Your Objective?

Choosing which social network to use depends on what goals you're trying to accomplish. Do you want to spread the news about your business? Are you selling a product? Promoting an event? These are some questions you want to answer to make it easier to separate each platform.

Who is Your Audience?

People hang out on various social media networks for many different reasons. It's important to know which social media channels your target audience are using. This way, you can invest your resources more wisely and possibly reach a target audience with relatively smaller platforms, which can be cheaper and less time consuming.

SMTarget
SMTarget

An effective way to do this is to research your competitor's audience and look at where they invest their resources online. What channels are they on? Which platform are they getting the most engagement? Another example is to ask them yourself. Send out an email to your customers and ask them where they spend most of their time on social media.

Which Social Media Network Makes The Most Sense For my Business?

When you've accurately answered these questions, it's on to the fun part. Here is a small guideline to a few of the most popular networks.

Facebook

The most popular network with the largest amount of active users (1.15 billion at that). If you want to reach a broad and diverse demographic, Facebook is a must. You'll need to set up a business page to begin acclimating yourself with different tools and strategies for Facebook marketing success. This will give you the ability to create ads, events, and content for your target audience.

monthly-active-users-640x500
monthly-active-users-640x500

Image from Kissmetrics.

Twitter

People come to Twitter to discover what's happening in the world right now. It's is one of the best platforms to share content instantly and to connect with people and businesses across a broad spectrum. Twitter makes it easy to discover conversations related to your business, helping you build meaningful connections with new and existing customers.

Instagram

For a younger, trendier audience, Instagram offers a way to reach this demographic with a visually appealing design. It's best used for high-end products or services, food/lifestyle/fashion themes, and for popular personalities.

LinkedIn/Google+

These two networks are extremely useful for businesses (especially B2B service providers). Both have more of a 'professional' focus on content and design. On LinkedIn, your network of connections (employees and contacts) is the most important content. There's nowhere better for a company seeking clients and individuals seeking employment. For Google+, keywords and search engine optimization are central to its appeal to businesses. It's a bit more formal and professional than Facebook, but both share some similarities.

Conclusion

Now's the time to show off your goods online. No matter the business, social media needs to be a priority in any marketing strategy because of its multi-purpose use and ability to reach a target audience pertinent to your business. If you're having trouble deciding on which platform to use, try experimenting with all of them. It can't hurt to familiarize yourself with each network to help you choose the best option for maximum benefits.

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5 Hidden Snapchat Features You Didn't Know About

five (1)
five (1)

The moment you step into the world of Snapchat it's as if life becomes a little more exciting.

Snapchat is fun, spontaneous, and innovative in the way we communicate with our audience. With its rising success, the mobile app recently passed Twitter in terms of daily active users. That's more than a reason why to start using Snapchat if you haven't already.

Newer users know that Snapchat allows you to send disappearing selfies and short videos, but to get the full experience there are more dynamic features that are hidden within the app. For example, did you know that you can make a live video call to your Snapchat friends? Here is a list of tips and tricks that you may have passed you by:

Double Up On Filters

This is where the fun starts. Snapchat filters are accessed by swiping left and right on an image or video to enhance the snaps you are sending. Maybe you want to share a video of how fast you're driving with the MPH filter, but you want it in black and white. Thanks to this simple trick, you can use both.

Choose which filter you want to use first, then hold one finger down on the screen and swipe left or right for the second layer.

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Add Emojis To Your Videos

This Snapchat feature allows you to attach --or "pin"-- emojis and stickers to different objects in your videos. The emojis automatically move, rotate, and scale with the object you pinned it to. To do this, record your video first and tap the folded paper icon on the top of your screen. Next, choose your emoji or sticker and hold it in one place above the object to pin it.

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Draw In Black Or White

The Snapchat drawing tool doesn't offer black and white on its color palette. To access the 'available' colors, hold your finger down on the palette and drag it towards the upper left corner to draw in white, or the bottom right for black. Also, you'll notice that while you drag to the corners, the original color palette's on the scale will lighten for even more variety.

Snap2
Snap2

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Friend Emojis

Ever wonder what the icons next to someone's name indicated? Well, there's a list of every emoji and their meanings. Go to your Settings, scroll down to Manage, and press Friend Emojis. These details will tell you how you're spreading the Snapchat love.

SNAP3
SNAP3

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Snap Videos With Music

With over 10 billion videos viewed on Snapchat daily, why not jazz up your snaps with your favorite songs? This is a great way to add a unique touch to your video content and get your friends bobbin' their heads. Start by playing a song from one of your media apps (like Apple Music, or Spotify), and then record the video on Snapchat while the song is going. Snapchat will pick up the song and add it to your video Now you can show off your so-called singing ability to your friends. Maybe add a few filters to it for an even better experience. Remember how to do that? ;)

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Before you can call yourself a Snapchat pro, these are some of the hidden --and newly added-- features that can enhance your content and up your Snapchat game for better engagement.

Have more tricks or tips that weren't mentioned here? We'd love to know! Send us a tweet @SocialApeMktg or just reply to this email.

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A Guide to Measuring Success on Snapchat

The mountains are yearning.
The mountains are yearning.

The Snapchat platform is proving to be more than just a selfie party between friends, but a viable tool for brands to tap into the 100 million daily users through storytelling.

There used to be a time when a larger follower count meant everything: More reach, more popularity, and more opportunity to create a buzz about your product. With platforms like Facebook and Instagram implementing new algorithms that depreciate the value of followers, it's more important now (for Snapchat especially,) to analyze different metrics to define success on your social media channels.

Total Unique Views

Snapchat measures unique views every 24 hours by the number of people who have opened the first Snap of your story. Users do not have to complete the story for the metric to count towards the total viewership.

Since this is the only analytic tool Snapchat provides, it's also the first step for marketers to recognize if their content is being consumed. To view this, click the 3 dots on the right side of the story post.

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22_22-716409130

Every Snap of your story has an indicator (purple eye) to see how many people have actually viewed the video.

Completion Rate

On Snapchat, many users are consuming content in one sitting, even if marketers are sharing it throughout the day. It's easy to get that initial view of your content, but to keep users engaged from beginning to end is more of a task. To measure who is completing your stories, review the initial views of your first Snap of the story and compare them to number of views from the ending Snap. For a more defined completion percentage, divide the total views in the last snap by the total views in the first.

Screenshots

screenshoticon-775035974
screenshoticon-775035974

Users who screenshot Snaps from your story is a good indication that they are engaged and enjoy what you are putting out. Analyze your story to see what type of Snaps gain the most screenshots. The  icon represents any detected screenshot by users on any Snap. You can also go back and see who screenshots Snaps to familiarize yourself with names that could be loyal fans of your brand.

A great way to increase engagements by consumers is to create content that users have to screenshot to interact with it. An example is Taco Bell's Snapchat campaign: Simply screenshot the black and white Snap, fill it with color, and send them your finished product through the chat option for a chance to win a prize.

Untitled design (54)
Untitled design (54)

Reply to a Story

Marketers want to know what type of content is most consumed by users on Snapchat. While someone is watching your story, they can swipe up and send a quick chat. This way, you can see the message and which photo they're talking about. Reply back or add them as a friend to increase awareness about your brand in hopes of making them a loyal fan.

replysnap
replysnap

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Are you interested in running a Snapchat campaign for your business?  Contact us to get started!

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3 Ways Brands are Using Snapchat

5 ways your (3)
5 ways your (3)

Snapchat has been on a roll lately, implementing changes that makes the social platform more than just a place to throw away pictures.

With over 100 million people using Snapchat daily, businesses are tapping into the app to communicate and influence current and potential customers.

Snaps — photos or 10-second videos — are all about storytelling. Use Snapchat in a way that will grab the attention of a quickly growing audience. Here are some ways brands are using Snapchat to share their story and influence consumer action:

Snap Ads

Today, Snapchat is as hot as it gets. Having reached 10 billion video views a day, the platform is looking to cash in on its popularity. Snapchat offers the best in mobile video ads with options to add interactive elements.

Snap Ads begin with an up to 10-second, fullscreen video ad that appears within users stories, where before were only seen in the Discover and Live Stories section. You can also add a feature for users to swipe up to reveal additional content like longer videos, articles and website information.

In collaboration with Snapchat, Spotify added Snap Ads to their "NYE live" story to promote "Party" playlists:

Screen Shot 2016-07-13 at 1.07.02 PM
Screen Shot 2016-07-13 at 1.07.02 PM

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Sponsored Geofilters

Be seen and interact with Snapchatters everywhere using Sponsored Geofilters. When users snap in a location specified, they are able to use a brands custom geofilter to show where, when, and why they took the snap.

Whether it's at a wedding or company event, geofilters spread brand awareness and make it fun for users. Before submitting your design, ensure you are meeting their guidelines (no URLs, hashtags, and social media handles). Be creative and fun so Snapchatters will share your filter with their friends.

samsung-snapchat
samsung-snapchat

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Offers and Giveaways

Since a huge majority of Snapchat users fit the millennial market, businesses are running contests and discounts offers to encourage them to purchase a product. A great way to promote flash offers is by posting the deal to your Story.

For instance, food delivery service GrubHub sent out a snap asking users to snap back a photo of a food doodle. From there, 10 random users who responded within the next day were chosen to receive a prize. GrubHub also Snapchatted a series of scavenger-hunt challenges to win $50 in food orders and a shoutout across their social media platforms.

grubhub-snapchat
grubhub-snapchat

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Does your business use Snapchat? Tell us how you're implementing Snapchat for your social media campaigns in an email!

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How Brands Are Using Live Video Content

How (3)
How (3)

In an era where face-to-face communication has materialized into texts, emails, emojis, memes and (a lot of times) misinterpreted messages, platforms like Facebook, SnapChat, YouTube and Periscope are tapping into the emotional value of immediacy and authenticity.

Today, the growth of live video is inspiring businesses to share their story in real-time. Brands are taking advantage of social media and technology to create content that resembles popular trends and consumer behaviors.

Here are a few examples of brands using live video to strengthen their marketing campaigns:

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New Balance

NB
NB

To better build a 'balance' between in-stores and online media, the sports footwear company harnessed the power of live video to visually connect with fans and customers.

In 2014, New Balance teamed up with Brandlive, a real-time, online and video commerce platform to engage customers and spark sales. Consumers and retailers were invited to “hear about all the latest in #runnovation and get your questions answered by the product team, live from #NBHQ!”

Screen Shot 2016-06-22 at 7.00.09 AM
Screen Shot 2016-06-22 at 7.00.09 AM

The multi-event campaign demonstrated four of their popular 880 shoe line to employees, retailers, and customers across the nation. Shoppers were given access via in-store video kiosks or any web-browser to a video feed connected to New Balance's Boston headquarters, where product experts answered questions through online messaging and social feeds.

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Nestlé

nestle
nestle

I have to say, marketing a vanilla ice cream cone, dipped in chocolate and nuts seems to be an easy blueprint, but Nestlé' upped their game with this specific product. Last June, Nestlé's Drumstick ran the first Periscope-specific ad to promote the brand around the summer solstice.

Drumstick
Drumstick

To do this, the company hired Periscope personalities to broadcast summertime themes (like amusements parks, picnics and backyard parties) with their product. Drumstick then made its own Periscope account, showcasing 20+ summer themed broadcasts about ice cream (yummm).

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Dunkin' Donuts

Dunkind
Dunkind

To get America running on their iced coffee, the donut king created a buzz for millenials last summer with "DD Summer Soundtrack." Dunkin' sponsored a five-concert series from where content was published and promoted through Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope.

"This will be the first time we've had the mass social presence across all the channels on the same idea for the same promotion," Scott Hudler, vp of global consumer engagement at DD told Adweek,  "With a program like this—which is clearly designed to reach a younger consumer—we feel like we need to cover all of our bases."

Dunkin
Dunkin

The concert content was available on the microsite through the end of the summer, giving fans access to videos, custom playlists from popular artists, photos from performances, and behind-the-scene footage from the event.

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Are you using live video for your business marketing campaign? Tell us by replying to this email or tweeting us at @socialapemktg!

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Instagram and Snapchat are Fueling Video Content

TROPICAL
TROPICAL

Video content is no longer 'the next best thing'--- it's the now. Remember when search engine king, Google, bought YouTube, the most popular video-sharing website? A decade later, hundreds of millions of hours of video are being watched by users daily and by 2018, it's projected that 69% of total Internet traffic will be video.

Not only is video becoming the preferred media content by consumers, but popular social media platforms like Instagram and Snapchat are also prioritizing videos over the original still images. In recent updates, Instagram rolled out 60-second video capturing capabilities, 4 times longer than the original time limit. Similarly, Snapchat has affirmed their infatuation with videos when they launched a campaign aimed at brands to 'go vertical with their video.'

Moving forward, it is likely that Youtube remains the superior video content sharing platform because of the sheer mass of users, but there are advantages that give Instagram and Snapchat a dog in the fight.

Demographics

As mentioned previously, there are more popular platforms out there, but Instagram and Snapchat have cozy spots within the trend-setting, younger generation. Since these platforms are geared towards the younger demographic, changes are introduced more easily in comparison to the older Facebook demographic that dislike constant changes.

Instagram Demos
Instagram Demos
  • Snapchat continues to roll out new features that cater to their demographic. From shopping to filters, women under the age of 25 are some of their main targets. Knowing this, your content should replicate content that works for this demographic.
Snap Demo
Snap Demo

Mobile Accessibility

A college professor of mine once used to call cell phones 'crack,' because of what it was; addicting and accessible. Both Instagram and Snapchat are predominately used on mobile devices. With mobile use favored by the greater population, videos are easily created on both platforms and can be instantly uploaded and consumed.

Additionally, you can expect company's to continue advertising through videos. This year, Instagram is expected to earn $1.30 billion in the US ($1.53 billion worldwide) in ad revenue. To put video consumption into perspective, on YouTube mobile, the average video viewing session is now more than 40 minutes at a time.

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IMG_3544.PNG

The Realness Factor

Videos capture and invoke immediacy and realtime moments. Consumers are watching more videos that are relevant to their lives and are in-the-moment from their favorite accounts. Instagram for example, extended their video time length from 15 seconds to 60 seconds for longer, more diverse stories from users. For Snapchat, 'stories' including live video content have become increasingly popular as users become more aware of the importance of video.

Conclusion

The great thing about Instagram and Snapchat is their tremendous growth rate and continuous efforts to change the way we use and view video. Here at Social Ape Marketing, we hope to utilize video in the near future to create unique content for our appropriate clients.

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What We Learned At Social Media Marketing World 2016

nature walk
nature walk

I had the pleasure of representing Social Ape at Social Media Marketing World in San Diego last week and I must say that it was an incredible experience. Not only did I meet new people who have the same passion for social media and marketing that I do, but I learned so much from the dozen sessions and panels that I attended. I was also able to see several of the folks speak who have paved the way for social media marketers and continue to inspire me on a daily basis.

I returned to Charlotte with 14 pages of notes and the opportunity to listen to ALL of the sessions at the conference via audio recordings. But for those of you who weren’t able to attend, we’ve put together a list of takeaways from the event and included the tools and strategies that your business should be investing in over the next year. I hope the list is helpful!

-April

Snapchat

Strategy Tips:

  • Snapchat is the social media network to “un-brand” your brand. It is an opportunity to be real with your fans and followers. When people see brands having fun on Snapchat, they become more interested.
  • Use more colors and drawings when possible in snaps
  • Don’t let your followers consume ALL of the content. Keep your snaps as short as possible, giving them just enough time to view the content.
  • Create Snapchat stories that will last 24 hours. Create short snaps to “bump” your content back to the top of followers’ lists then after 24 hours, take a break to let the story disappear.
  • Give away freebies to make snap viewers feel important

Content Examples: 

  • Show your business behind-the-scenes using a combination of video, photos, drawings, interviews, etc.

Contest Examples:

  • Send a snap with a bit.ly URL and ask your followers to take a screen shot of it, then visit that specific page later to enter a contest
  • Create a digital maze then ask your followers to find their way through the maze and send a screen shot back with the solution. The first person to send the correct solution back will win the contest. (Mind blown!)
  • Create a scavenger hunt by snapping photos of where the hidden prizes are located. The first person to find the prize will win!
IMG_2286
IMG_2286

Live Video (Periscope, Facebook Live)

Strategy Tips:

  • Reveal what your followers are missing by going behind the curtain using live video
  • Inform followers of critical situations that need live updates or give insight to live events
  • Create a blog post to summarize the questions asked during the live video and embed the video in the post
  • Share "snackable" content to share and promote live video
  • When working with Influencers, choose influencers who understand your niche, not the influencers who have the most followers

Content Examples:

  • Southwest Airlines answered questions on Periscope during a storm where there were lots of delays and cancellations. They confronted a difficult situation head-on to provide transparency for customers.
  • Southwest Airlines also live-streamed the unveiling of a new plane to give customers a sneak peek

Social Media Customer Service

Strategy Tips:

  • Embrace complaints! Answer them every time and in every channel.
  • Only reply twice to complaints. Do not let the user publicly shame you. First, apologize publicly (for the “spectators”) and ask the user to send you their contact information. Take the conversation offline. If the user refuses even after this attempt, walk away. It will only make the situation worse if you continue to engage.
  • Treat online and offline customers the same. You wouldn’t ignore someone calling your business to complain, so why would you ignore someone complaining via social media?
  • Do not ignore review sites, including Yelp

Facebook Ads for Online Businesses

Strategy Tips:

  • Make list-building a priority. Which “bucket” will each person end up? Create Beginner, Intermediate and Advanced buckets and place appropriate users in those buckets based on their behavior.
  • Create an awesome piece of content that will draw people in and make them click through. It is MUCH cheaper to do this than asking users to buy right away. Once you do this, you can create other actions. Selling to warm leads is more successful than selling to cold leads.
  • When using images in Facebook Ads, photos of the person selling the product work better with people who already know that person. For people who are not familiar with this person, clean graphic images work the best.
  • Use pixels (conversion codes) to create a funnel. If people have already opted in on your website, create a different path for them compared to someone who have not opted in.

Questions to Ask:

  • What is my trigger for these people? What can I give to them that will provide value?
  • What is the end goal? How do I get there?
IMG_2241
IMG_2241

LinkedIn

Strategy Tips:

  • Edit your LinkedIn profile to people you want to attract today and even tomorrow. By adding more keywords that suit your needs now, you’ll be able to attract those type of people.
  • Create your profile to solve problems for the people looking for you on LinkedIn. What problem do you solve? How can you help future clients or employers?
  • Include personal tidbits in your profile to appear more personable.
  • Give endorsements to 10+ people per day to encourage them to do the same. Genuinely give recommendations to your peers and ask for them in return.
  • Tip: Turn off profile updates when you edit your profile! You don’t want to “spam” your connections when you overhaul your profile.
  • According to LinkedIn, one update on LinkedIn per day will result in reaching 60% of your connections. Post interesting ideas and insights at least once a day.

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Snap Your Way to Earning More Business

11.16.2014 (1)
11.16.2014 (1)

Does your company associate with the younger demographic? Then you should be considering Snapchat.

Snapchat usage is becoming more than just a fun way to communicate with friends, but a tool utilized by businesses to create innovative content to engage audiences with their brand. With over 100 million daily snap chat users worldwide, businesses are chomping at the bit to integrate Snapchat with their social media marketing.

What is Snapchat?

Snapchat is a social media platform designed to take photos and videos for audiences called 'snaps.' Whether you're a casual user boasting how good your food looks to your friends, or a business owner looking to cash in on marketing their brand, snaps eventually disappear shortly after being viewed. That's where the 'Story' function can be utilized, mentioned a little later.

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IMG_3129

Snapchat Demographics

For every business' social marketing strategy, it's important to reach and engage the largest audience. Statistics show that 71% of Snapchat users are under 34 years old, 45% of that between 18-24. This demographic may suggest to business' whether or not Snapchat is an effective tool for their brand. If your company does cater to this age group, exposure for your business through Snapchat is imperative to experience with, as the numbers of active users is there and growing.

SPRINGTIME (1)
SPRINGTIME (1)

Snapchat Stories

The Story feature on Snapchat lets users create a loop of 'snaps' compiled over the day to be viewed by followers. Unlike regular snaps, Snapchat Stories can be viewed multiple times a day without disappearing and can be viewed anytime for 24 hours. This method can help a business create a brand narrative, as the compilation of snaps acts as your company's advertising. This gives your audience a better picture of what your brand is all about, while keeping them engaged and updated as you add new snaps to your story.

Untitled design (1)
Untitled design (1)

Tips For Using Snapchat With Your Business

There are many ways utilizing Snapchat can strengthen a business' social marketing campaign. The fact is, Snapchat provides the immediacy other social media platforms can't deliver.

  1. Provide behind-the-scene content for your audience: Having the ability to see what goes on other than what's apparent, is a good way to keep users engaged in your advertising and willing to come back to your business' Snapchat content. 
  2. Live events are intimate and immediate:Who isn't a fan of live interaction via your mobile device? It's free engagement between your business and your potential consumer audience. This strategy can build relationships with users because of the 'realness' factor of live interaction.
  3. Introduce your new product through Snapchat: Consumers appreciate being able to see a pre-launch product before anyone else. Show off what you're working on live and unedited, as you create interest from followers about the new product.
Untitled design (2)
Untitled design (2)

These are just a few features Snapchat can provide your business' social media marketing campaign. Just remember, we all love the immediacy of photos, videos, and content created in realtime. So for your business, experiment with Snapchat, find that perfect demographic for your product and brand, and snap away with your bad self!

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50 Social Media Content Ideas

Our Newsletter-2
Our Newsletter-2

You've set up social media accounts for your business, but now you're sitting at your computer drawing a blank like 'What do I post?' Don't worry, it happens to the best of us. That's why I have dedicated this blog to giving you inspiration for social media content. So here are 50 content ideas for you to implement into your social media marketing strategy:

1. Get visual. Post a picture of your workspace or a behind-the-scenes photo while at work.

2. Ask your audience a relevant question. A great way to get to know your audience is by engaging with them and finding out more about them.

3. Introduce your employees to your audience. Post a picture of them on Instagram and introduce them to your audience. You could also let them host your business Instagram account for a day.

4. Share something funny. Everyone loves to laugh!

5. Share someone else's content. Go a step further and add a comment or praise.

6. Share a client/customer testimonial.

7. Publicly answer a question that pertains to your industry.

8. Share something about a community event that you're looking forward to.

9. Share something about your community that people would find interesting.

10. Post a company milestone, birthday or anniversary.

11. Ask your audience to join your mailing list.

12. Ask a multiple choice question, make a short quiz, or create a poll!

13. Show your expertise in your industry by sharing a helpful tip.

14. Share something inspirational.

15. Get inspired on Pinterest. Pinterest is very inspiring.

16. Highlight a customer or employee of the month! People love to feel loved.

17. Give a shoutout to a local business for their hard work or recommend them for their services.

18. Share a YouTube video or create your own instead.

19. Share a relevant infographic. Even better: Make an infographic. Infographics are one of the most shared pieces of content on social media.

20. Make a fill-in-the-blank post for your audience to answer.

21. Share statistics or data of  your industry.

22. Recycle old content. A previous blog post, a #TBT (Throwback Thursday), or something that has worked well in the past.

23. Show off your product with a picture or video.

24. Ask your audience for input on something.

25. Post or create a Slideshare presentation !

26. Share a relevant case study, or make a case study of your own to share.

27. Recommend a helpful tool.

28. Share a work/life balance tip!

29. Post something seasonal/holiday related.

30. Share industry breaking news.

31. 'Caption This' posts are always fun and engaging!

32. Hold a debate... but be careful not to be offensive.

33. Recommend someone on LinkedIn.

34. Participate in a trending Twitter #topic!

35. Share a relevant Pinterest board from your company account and ask others to follow!

36. Share the URLs of your other social media networks and ask your audience to follow you there as well.

37. Share a day-in-the-life post. Show your audience that you're a real person and relatable.

38. Promote a great sale in your community.

39. Host your own flash sale. Use Snapchat to offer a limited time coupon or discount code.

40. Share the latest company news! People like to stay informed.

41. Share a customer or fan photo.

42. Thank your customers for being loyal.

43. Share a picture of a recent industry event.

44. Do a weekly round-up of industry related news and articles.

45. Do a sneak peek of something coming up in your company or industry.

46. Start a conversation with an industry influencer.

47. Try to get a social media influencer to host one of your social media accounts for a day.

48. Support a cause or charity and ask others to, as well! Show your audience that you are a giving brand.

49. Share a screenshot of something relevant. Seeing is believing.

50. Promote an upcoming industry-related event.

Find these helpful? Comment your ideas and we will share them on Twitter!

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