Pinterest

5 Pinterest Tips to Optimize your Marketing Efforts

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Screen Shot 2016-01-06 at 11.07.57 AM

There are many tricks of the trade when it comes to representing your brand well on Pinterest. With this in mind, we've compiled a list of the top five that we feel to be the most important when using Pinterest for your business. Enjoy!

1) Make sure your Pinterest name and profile picture are relevant to your brand

  • This is highly important to ensure that viewers will know that the Pinterest account and board are specifically related to your company or personal brand.
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Screen Shot 2015-12-29 at 2.43.30 PM

2) Know the right times to pin.

  • As most of us know, browsing Pinterest is usually an evening activity for most. With that said, if you have a scheduling tool to post pins from (We use Buffer), be sure to schedule them after work hours for higher reach!

3) Cross-advertise on other platforms.

  • Sometimes it’s hard to get your name and brand out there on Pinterest, but an easy way to advertise for free is to tweet and post on your company’s Facebook about your Pinterest account. This way you get your name out there and as your friends/followers on Twitter and Facebook pin from your boards, it’ll cause a chain reaction for their Pinterest followers to see your material.
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Screen Shot 2016-01-06 at 10.27.07 AM

4) Be strategic with your boards.

  • When choosing what categories you want for your company’s boards, be strategic! If you write blog posts for the company, make a board for that. If you have seasonal merchandise, then make a whole board around it. It’s smart to categorize your boards as specifically as you can in order to better advertise those pins within the board!
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Screen Shot 2015-12-29 at 2.46.13 PM

5) Keep up with your Pinterest Analytics.

  • This is a great way to keep track of what’s working and what isn’t. Take time out once a month to see which pins are doing well and which ones you could do without. This will help you continue to improve your content that you put out. We love the All-time option to see what our best pins were and how we can make more pins like those specific pieces of content!
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Screen Shot 2015-12-29 at 2.41.56 PM

We hope you enjoy these tips for optimizing your Pinterest marketing. Know of any other great Pinterest tips? Tweet us at @SocialApeMktg!

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Visual Content That Works

Everything you have ever wanted, is
Everything you have ever wanted, is

We've said it before and we'll say it again, visual content is crucial to social media success. Data and analytics have proven that adding visual content to Twitter and Facebook posts increases engagement, shares, retweets, SEO, etc. And psychology has proven that people process visuals way faster and retain more information when looking at visuals. So what kind of visuals make for good content? We are here to show you some examples!

1. Infographics

Infographics are one of the most shared visual contents out there. They are those really cool charts/diagrams that explain information visually. No matter your industry, making an infographic is a fun and visually appealing way to share information with your audience.

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Screen Shot 2015-07-29 at 11.57.36 AM

Here are 3 great and free websites you can use to make infographics with ease:

Venngage

Piktochart

Easel.ly

2. Multiple Pictures

According to SocialMediaToday.com, posts with multiple images have a greater chance of going viral and frequently get over 100,000 shares. Use this type of post to tell a story or to make comparisons with pictures. Posts with multiple photos on Facebook also receive more interaction than posts with a single photo because users must click on the individual photos to expand them. Here are a couple examples where we've used multiple images for Facebook posts.

Tip: Use the free website PhotoJoiner.net to combine multiple images into one large image (as seen below with the combined Facebook posts), which is a great tool for blogs, Pinterest, etc.

blogpic
blogpic

3. Videos

Facebook, Twitter & Instagram all have automatic video capabilities and your audience on these networks love videos. Even with the rise of Snapchat, short videos are popular among millennials. You don't need a camera crew or actors to create a video. Just shoot something short and simple that could tell a great story, show a behind-the-scenes clip, or show your audience how something in your business or industry is made.

Tip: Use an app or Instagram filter to spice up your video with slow-mo or black & white. Hyperlapse is an Instagram app that speeds up video shot at normal speed. GIFs are another great and easy way to share a short video; add a funny GIF to your posts or create your own (we've written a blog about using & making GIFs, so check it out). We love this example of Birdsong Brewing showing how they can their beers through a short video!

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Screen Shot 2015-07-29 at 1.15.10 PM

Canning fresh #JalapenoPale cans today! #CanDoWillDo

A video posted by Birdsong Brewing Company (@birdsongbrewing) on Jun 18, 2015 at 7:38am PDT

4. Inspiring Quote Cards

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Screen Shot 2015-07-29 at 12.44.40 PM

Social media is a great place to throw in some inspiring words. In the midst of a constant flow of negativity sometimes seen in social media, reading something inspiring or funny will brighten the day of your followers. Find an inspirational quote on Pinterest, or use one of the many free apps and websites make your own original quote art. (Speaking of being original, the photo below was found on this article. but I thought it fit well for this blog.)

Here are 2 free websites/apps to inspire you to inspire:

Kanvas

Recite

5. Informative/Relevant Screenshots

Screenshots have a bad connotation when it comes to Snapchatting and blasting other's text messages to the public. However, screenshots are proof. They can be used for the good to show a sneak peek of something or share a good review. We use screen shots a lot on our blog to use original examples of our work, show data & analytics, creating step-by-step directions and even annotating them for clarity. By using screen shots, you can use real-life examples to prove a point. Here is a screenshot of screenshots on our blog, or as we like to call it, Screenshot Inception.

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Screen Shot 2015-07-29 at 1.03.30 PM

What other fun visual content have you found that really works?  Tweet at us @socialapemktg and let us know!

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Using Pinterest Analytics For Business

Analytics
Analytics

 

Pinterest only recently started giving us access to the analytics behind our marketing efforts for Pinterest business accounts. The new analytics tool gives more stats on engagement within your Pinterest profile, like being able to track actions that originate from your profile and actions that result in traffic to your website. This is crucial because it allows you to see where your efforts are being rewarded to maximize your presence on Pinterest, and ultimately the presence of others on your website. First and foremost, if you want to dive into Pinterest Analytics then you'll need to make sure your account is a business account. For those just starting Pinterest for business, it's really easy to convert your account to a business account. Next, I would personally recommend that you include a Pinterest widget on your website or a 'Pin It' button (especially if you're in the retail business or have lots of image-based content on your website); you can build those buttons here. Once you're account is set up, it's time to analyze your efforts.

p4bmainpage
p4bmainpage

Your Pinterest Analytics dashboard will contain 3 major categories: your Pinterest profile, your audience & your activity from your website (for this demonstration we are using Kimbrell's Furniture's Pinterest Analytics). Underneath those categories will be a box of  your 'Top Pin Impressions' from the past 30 days, showing you which pins that you've pinned in the last month that received the most impressions, repins, clicks & likes. 

Now let's explore the categories a little further.

1. Your Pinterest Profile

p4bprofileimpressions
p4bprofileimpressions
p4bclicksprofile
p4bclicksprofile

This section gives you a little more detail in what's actually going on with your Pinterest profile. With 4 sub-categories-Impressions, Repins, Clicks & All-time, you can see which pins are getting the most traction with your audience. The impressions section will give you data on which pins showed up on your audience's feed the most. The repins section will give you data on which pins were repinned the most. The clicks section will give you data on which pins got the most clicks (which hopefully most of them link back to your website). And the all-time section gives you data of which pins have done the best over-all. You have the option to view your analytics from the past week, the past 14 days or the past 30 days, depending on the timeframe in which you wish to analyze.

2. Your Audience

The 'Your Audience' section basically dives into the demographics of your audience and what they're interested in based on what they are pinning from you and overall. You can see how many monthly/weekly viewers you get on average and what percentage of your audience is engaging with your profile. This section also categorizes your audience by country, gender, metro-area and language, which is extremely beneficial when creating a strategy for your Pinterest account. My favorite part about the audience section is the 'Interests' tab that shows what your audience is pinning and what they are interested in overall.

This particular data (see below) shows that the audience is interested in Home Decor, Recipes, DIY, Furniture, Design, etc., which is right on target for a furniture store. For beginners, if you're only pinning stuff directly from your website, this is a great tab to use. It kind-of prompts you on things you could be pinning to gain more traction. For example, if Kimbrell's Furniture was only pinning their furniture, it would be a good idea to make a 'DIY' related board and a 'Food' related board to spice things up for our audience. Looking at the same ole' stuff can be repetitive, pushy and boring.

p4baudienceviewers
p4baudienceviewers
p4baudienceinterests
p4baudienceinterests
p4bdemographics
p4bdemographics

3. Your Activity From Website

This is by far the best thing Pinterest could have done for businesses accounts. Using this analytics tool to see how many Pinterest users are visiting your website will really prove your marketing efforts within Pinterest. This category also has sub-categories: Impressions, Repins, Clicks, Original Pins, All-time & the Pin It button. This will help you analyze different areas of your Pinterest efforts. This section is a great way to find out which pins are resonating with your audience the most so that you can create more content like this. The Pin It button sub-category can only give you data if you build the widget and add it to your website. If you take the time to do that, you can see how many impressions and clicks have been made through your website and see how many times stuff from your website has been pinned directly to Pinterest.

p4bewbsiteactivity
p4bewbsiteactivity
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p4btip

Throughout analyzing these 3 major categories, you have the option to filter your data based on the devices that your audience is using to engage with your Pinterest account, whether it's a laptop, a mobile device or an iPad. This is helpful where image sizes are concerned. In the image below, you can see that Pinterest Analytics also provides tips in several areas to help you optimize your marketing efforts. You also have the ability to 'Export Data' from the analytics to create reports when needed.

Have you used Pinterest for business yet? If so, share your thoughts or helpful hints!

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The 411 on GIFs

HORIZONS
HORIZONS
giphy
giphy

With social media networks like Instagram, Pinterest and Tumblr on the rise, it should be no surprise that image-based social media posts are all the rage right now. According to this report, between 65-85% of people say they are visual learners and psychologically consumers love imagery and seeing visually appealing content. But it's not just images that are taking over social media; it's GIFs (pronounced Jif - like the peanut butter; although there is some debate, the creator of GIFs has spoken). GIFs are short, moving images that are most likely to put a smile on your face.  Now that you know what a GIF is, it's time to learn how to use them to your advantage. First, you will need to find a suitable GIF for the type of content you're going to pair it with. I should warn you, though, picking out a GIF is the hardest part of this procedure as there is an endless amount of relevant and downright laughable GIFs to chose from. Check out websites like Giphy.com to find a pre-made GIF or if you want to make your own, check out Giffffr.com, imgflip.com , or makeagif.com.

If you are experienced in Adobe Photoshop, here is a tutorial on how to make your own using Photoshop. We tested out some of the make-your-own GIF sites and found them to be fairly straight forward. For example, on makeagif.com, you just copy and paste the URL from a Youtube video, pick the start and end time from the video for your GIF, and click create!

giphy
giphy

After you have picked or created the GIF of your dreams, it's time to upload it. Simply download (or right click and save) the GIF to your computer and upload it as an image, make sure it's saved with ".gif" as the extension. This is the best way to use a GIF when emailing, tweeting or blogging content. When posting a GIF to Facebook, you'll need to post the full URL ending in ".gif" to share it. Unfortunately, only personal Facebook pages (not brands' pages) can upload a GIF so that it plays without opening another window. Hopefully, Facebook will soon allow brand pages to follow suit. Also, Giphy.com has recently developed a plug-in for Gmail so that you can email a GIF at the click of a button, rather than saving a GIF and uploading it as an image. More plug-ins for Facebook Messenger and GroupMe are in the works, as well.

Now that you know more about GIFs, it's time for you to up your content game! Here's a great article on how 5 major brands are using GIFs to make the most of their marketing content.

giphy
giphy

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