Instagram Stories

Instagram Stories Insights: What Metrics You Need to Know

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If you are using an Instagram business profile and want an easy way to track the data behind your Stories, a feature directly in the platform can help! Insights give users the ability to review analytics, optimize story posts, and increase your brand's visibility right in the platform! Find out how to take advantage of this valuable data below. 

View Insights from Your Instagram Stories

It's no secret that Instagram Stories have become an essential tool for brands to add authenticity to their content. With over 500 million people consuming Stories, it’s vital to know what's working and how your audience is reacting to those Stories.

First, tap the Insights icon on the top right of your Instagram business profile. Scroll down to the Stories section and you'll be able to see data for older stories or from ones that have not yet expired. Insights from your Stories will be available for up to 14 days after they're published. Next, we'll dive into each metric you can explore. 

Impressions & Reach

Impressions represent how many times your Story has been seen. Keep in mind that Instagram only counts your entire Story having received one impression even if you have multiple photos or videos added. Reach tells you how many unique users saw your Story on any given day. A good indicator that your Story is performing well is a high impressions-to-reach ratio.

Taps Forward & Taps Back

Taps Forward indicate the number of times someone taps to skip to the next piece of Stories content. This can represent that either your content (video) is too lengthy or the content isn't engaging. Taps Backward indicate the number of times your audience taps to go back to a piece of Stories content. This may be a reflection that your media was engaging enough for someone to view again or maybe they missed a CTA.

Replies

The Replies metric reflects the number of times your audience sends messages through the "Send Message" text box on your Story. These direct messages are associated with your Story and hang out in your direct message inbox, making it a great time to engage with users.

Next Story & Exits

Next Story indicates the number of times a user swipes to skip to the next account's Story, not to be confused with 'taps forward' which skips to the next piece of your content. Exits represent the number of times someone leaves the Stories section entirely to return to their feed. This means a user has decided not to make it all the way through your Story. 


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5 Tips For Recording Video From Your Smartphone

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Today, the smartphone right in your pocket can be incredibly helpful when it comes to capturing any moment in action. With a little practice and these tips, you can start recording quick, engaging videos for social media, all from your phone. 

Landscape or Portrait?

When choosing how you'll be filming, you first need to consider where you plan to post the video. If you're posting videos to Snapchat or Instagram 'Stories,' you'll want to record in portrait orientation. This is also common practice when recording yourself and posting on Facebook and Instagram as this format also looks best on mobile (where the majority of people are watching video).

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It's All About The Lighting

Without good lighting, especially on a smartphone, the quality of your video will suffer. With that said, the best source of lighting is your friend, mother nature. But if you're indoors, try to have as many light sources as possible. PRO TIP: Set up your camera so that light comes from behind it to avoid overexposure and lens flare.

Nice and Steady

Keeping your smartphone camera steady is crucial for the best quality video. If you prefer stationary shots, consider using a tripod for the ultimate steady and clear photo. Don't have a tripod? Improvise! Try to find something to support your smartphone on, such as a railing or table. If you're all about mobility and taking quick shots when the moment is right, release the shutter only when your hands are steady. 

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Crop (Don't Zoom)

Our smartphone cameras are equipped with some awesome features at our disposal, but the zoom function is one we shouldn't use. Why? Unfortunately, our phones don't have fancy lenses. Instead, smartphone cameras use a digital zoom that essentially guesses the details of the image and reducing the quality dramatically. Instead of zooming in, move the camera closer, or just crop your enlarged photo later. 

Keep it Short

SQUIRRELL! Whether it's due to a short attention span or not, video needs to get to its point quicker than ever. Studies reveal that videos have just 10 seconds to grab an audience without a dropoff in engagement. Twitter videos are capped at 30 seconds, Instagram at 60-second maximum and Snapchat videos are capped at 10 seconds. So do your best to keep them short, sweet, and to the point.

3 Ways to Use Instagram Stories for Your Business

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Use Links in Stories to Increase Website Traffic

As marketers, links can provide value and context to a story that can benefit you and the viewer. Fortunately, Instagram allows users to embed links to a Stories collection (if you have a business profile with over 10,000 followers). 

If you're promoting products or services, Instagram Stories is a great place to share clickable links to capitalize on the engagement. You can send your followers to a specific landing page, product page, or even a blog post. Make sure to add a call-to-action letting people know to swipe up to drive more traffic to your website.

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Use Polls in Instagram Stories

Instagram Story Polls lets you ask a question and see results from your friends and followers as they vote. The buttons "YES" and "NO" by default, can be customized to anything under 22 to create a fun way to engage with your followers. Maybe you're introducing a new summer line and want quick feedback. With Polls, you can collect insight into what your target audience wants in a product or service prior to launch. You can see your poll results by swiping up to open the viewer's list for that part of your story. And just like Stories, your poll will dissapear after 24 hours.

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Share Live Videos on Instagram Stories

Before a recent update, live videos couldn't be replayed after you were done streaming, meaning followers had to be tuned in to your broadcast to catch it. Now, you can share the replay of your video one you've finished. 

The best part of a live video? They can be as long as they want so you can say even more to get your message across without having to explain it in 10-second clips. It's a great way to give your followers a first look at special events, promotions, or any other important information. Going live alerts your followers so that engagement and interaction are as high as possible. This is a great time to answer questions and comments about your brand, product, or services from users tuning in. 

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