GIF

Visual Content That Works

Everything you have ever wanted, is
Everything you have ever wanted, is

We've said it before and we'll say it again, visual content is crucial to social media success. Data and analytics have proven that adding visual content to Twitter and Facebook posts increases engagement, shares, retweets, SEO, etc. And psychology has proven that people process visuals way faster and retain more information when looking at visuals. So what kind of visuals make for good content? We are here to show you some examples!

1. Infographics

Infographics are one of the most shared visual contents out there. They are those really cool charts/diagrams that explain information visually. No matter your industry, making an infographic is a fun and visually appealing way to share information with your audience.

Screen Shot 2015-07-29 at 11.57.36 AM
Screen Shot 2015-07-29 at 11.57.36 AM

Here are 3 great and free websites you can use to make infographics with ease:

Venngage

Piktochart

Easel.ly

2. Multiple Pictures

According to SocialMediaToday.com, posts with multiple images have a greater chance of going viral and frequently get over 100,000 shares. Use this type of post to tell a story or to make comparisons with pictures. Posts with multiple photos on Facebook also receive more interaction than posts with a single photo because users must click on the individual photos to expand them. Here are a couple examples where we've used multiple images for Facebook posts.

Tip: Use the free website PhotoJoiner.net to combine multiple images into one large image (as seen below with the combined Facebook posts), which is a great tool for blogs, Pinterest, etc.

blogpic
blogpic

3. Videos

Facebook, Twitter & Instagram all have automatic video capabilities and your audience on these networks love videos. Even with the rise of Snapchat, short videos are popular among millennials. You don't need a camera crew or actors to create a video. Just shoot something short and simple that could tell a great story, show a behind-the-scenes clip, or show your audience how something in your business or industry is made.

Tip: Use an app or Instagram filter to spice up your video with slow-mo or black & white. Hyperlapse is an Instagram app that speeds up video shot at normal speed. GIFs are another great and easy way to share a short video; add a funny GIF to your posts or create your own (we've written a blog about using & making GIFs, so check it out). We love this example of Birdsong Brewing showing how they can their beers through a short video!

Screen Shot 2015-07-29 at 1.15.10 PM
Screen Shot 2015-07-29 at 1.15.10 PM

Canning fresh #JalapenoPale cans today! #CanDoWillDo

A video posted by Birdsong Brewing Company (@birdsongbrewing) on Jun 18, 2015 at 7:38am PDT

4. Inspiring Quote Cards

Screen Shot 2015-07-29 at 12.44.40 PM
Screen Shot 2015-07-29 at 12.44.40 PM

Social media is a great place to throw in some inspiring words. In the midst of a constant flow of negativity sometimes seen in social media, reading something inspiring or funny will brighten the day of your followers. Find an inspirational quote on Pinterest, or use one of the many free apps and websites make your own original quote art. (Speaking of being original, the photo below was found on this article. but I thought it fit well for this blog.)

Here are 2 free websites/apps to inspire you to inspire:

Kanvas

Recite

5. Informative/Relevant Screenshots

Screenshots have a bad connotation when it comes to Snapchatting and blasting other's text messages to the public. However, screenshots are proof. They can be used for the good to show a sneak peek of something or share a good review. We use screen shots a lot on our blog to use original examples of our work, show data & analytics, creating step-by-step directions and even annotating them for clarity. By using screen shots, you can use real-life examples to prove a point. Here is a screenshot of screenshots on our blog, or as we like to call it, Screenshot Inception.

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Screen Shot 2015-07-29 at 1.03.30 PM

What other fun visual content have you found that really works?  Tweet at us @socialapemktg and let us know!

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The 411 on GIFs

HORIZONS
HORIZONS
giphy
giphy

With social media networks like Instagram, Pinterest and Tumblr on the rise, it should be no surprise that image-based social media posts are all the rage right now. According to this report, between 65-85% of people say they are visual learners and psychologically consumers love imagery and seeing visually appealing content. But it's not just images that are taking over social media; it's GIFs (pronounced Jif - like the peanut butter; although there is some debate, the creator of GIFs has spoken). GIFs are short, moving images that are most likely to put a smile on your face.  Now that you know what a GIF is, it's time to learn how to use them to your advantage. First, you will need to find a suitable GIF for the type of content you're going to pair it with. I should warn you, though, picking out a GIF is the hardest part of this procedure as there is an endless amount of relevant and downright laughable GIFs to chose from. Check out websites like Giphy.com to find a pre-made GIF or if you want to make your own, check out Giffffr.com, imgflip.com , or makeagif.com.

If you are experienced in Adobe Photoshop, here is a tutorial on how to make your own using Photoshop. We tested out some of the make-your-own GIF sites and found them to be fairly straight forward. For example, on makeagif.com, you just copy and paste the URL from a Youtube video, pick the start and end time from the video for your GIF, and click create!

giphy
giphy

After you have picked or created the GIF of your dreams, it's time to upload it. Simply download (or right click and save) the GIF to your computer and upload it as an image, make sure it's saved with ".gif" as the extension. This is the best way to use a GIF when emailing, tweeting or blogging content. When posting a GIF to Facebook, you'll need to post the full URL ending in ".gif" to share it. Unfortunately, only personal Facebook pages (not brands' pages) can upload a GIF so that it plays without opening another window. Hopefully, Facebook will soon allow brand pages to follow suit. Also, Giphy.com has recently developed a plug-in for Gmail so that you can email a GIF at the click of a button, rather than saving a GIF and uploading it as an image. More plug-ins for Facebook Messenger and GroupMe are in the works, as well.

Now that you know more about GIFs, it's time for you to up your content game! Here's a great article on how 5 major brands are using GIFs to make the most of their marketing content.

giphy
giphy

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