Followers

5 Ways to Gain Instagram Followers

5 ways to gain instagram followers (1)
5 ways to gain instagram followers (1)

Social media is widespread and we all know how much we love gaining followers and getting likes on that photo we just posted. But how do we attract the massive community of real 'Instagrammers' that can actually help your business or brand grow?

Here are a few tips to help grow your audience and following by utilizing Instagram as a promotional tool for your brand.

1. Have A Specific Appeal If you're not already a major player in the business world, it may be difficult to gain that first initial following. Well known brands don't need that 'niche' because they are already a recognized icon, which in turn automatically sets a trend of followers. Consumers value visuals and Instagram is a great way to market your brand. Users browsing Instagram in their leisure time want to see unique accounts that are clean and visually enticing. Although 'likes' may not always bring them back to your page, it's still good to know that your post was alluring enough for any type of engagement.

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Screen Shot 2016-02-23 at 12.15.18 PM

2. Comment and Engage With Other Users Expose your name and handle with a simple comment on other IG user pages. This strategy can create increased engagement on your page, and show people that you actually care about theirs.

3. Use The Right Hashtags Hashtags are an important factor in gaining Instagram views, but doesn't guarantee users to come back to your page. Try to avoid overused hashtags when posting your photo unless you want to challenge the millions of others using it for exposure. Instead create unique, fun hashtags that stick with users and may even influence them to use as well.

4. Tag a Friend A fun, quick way to create exposure is to post a photo and ask your followers to tag a friend. This is an instant attention grabber and also a tool to increase your followers. Post an enjoyable photo that you think friends can relate to like this page did.

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Screen Shot 2016-02-24 at 8.23.20 AM

5. Be a Good Shot A well taken photo may speak a thousand words, but a bad shot may keep users away from your page. Be sure to take your time when taking photos, even if it's with your mobile device. Edit your shots to fit the Instagram size parameters(1080px) for the smoothest outcome. Use filters and the other editing tools to be creative in your theme. 

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IMG_3166

I hope these tips can help your already blooming Instagram following reach the next level. Don't forget that your engagement in other user's pages, even a simple comment, can greatly help expose your own Instagram page. Be wise in your hashtag use to be as unique as possible. Have fun with your posts but diligent with the quality. #'TilNextTime

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How-To: Boost A Facebook Post With Targeting

FACEBOOK 101_
FACEBOOK 101_

 

When it comes to Facebook for business, you have to pay to play. As annoying as that is, unless you have a large following (and even then, not everyone is going to see all of your posts), boosting a post on Facebook is a necessary part of Facebook advertising. In this week's blog, I am going to show you step-by-step how to boost a post on Facebook by targeting a specific audience. First thing's first... Make sure that your post includes an eye-catching photo and an informative and engaging caption. Once you have the post you wish to boost, click the "Boost Post" button at the bottom right corner of the post.

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boostpost1
boostpost2
boostpost2

Once you click 'Boost Post,' Facebook will bring up a page with several options for boosting posts. You will want to click the 'People you choose through targeting' option in the top right corner to make the most of your boosted post. Since you probably won't already have your audience you will need to click 'Create New Audience.'

targeting
targeting

The next step requires a little more thought. Choose a name for the audience that you ideally want to see your post. Pick the location of your intended audience; Facebook even gives you the option to add 'x' amount of miles outside of a particular city. Next, click on the age groups of your intended audience. We chose the minimum & maximum age for this particular post, however you will need to think about the age groups of your intended audience. If the post you are boosting is for a restaurant that sells alcohol, a bar, or alcohol in general, you must have 21 as the minimum age, otherwise, Facebook will not approve of your boosted post. As far as 'interests' go, it is in your best interest to be specific as you can, and to think about the interests of your intended audience. For this post, which is about an upcoming play in Charlotte, I chose the following interests: North Carolina's Blumenthal of Performing Arts, Discovery Place, Performing Arts, Theatre, Acting, Plays, William Shakespeare & Oscar Wilde; these 'interests' are intended to target people living in Charlotte that are interested in plays, acting, and have kids that are interesting in these activities.

budget
budget

Once you have created an audience for your post, the next step is to choose your ad budget. First, think about how long you would like for your post to run; Facebook requires you to spend at least $1 per day that your post is running. Our post is for a play that is on Thursday, Friday & Saturday, so we boosted it on Wednesday to run for 3 days through Friday in hopes that the audience will schedule the play into their weekend plans. 

reviewboostpost
reviewboostpost

Now that you have set up your targeted audience, a budget and timeline for your post, click 'Boost.' You will then see that your boosted post is being reviewed by Facebook and will take approximately an hour to start reaching your intended audience. Once your boosted post run time has ended, you will be able to check out the results and see how many people were reached, how many interacted, clicked on a link, etc. It's a good idea to look this over and learn what you could possibly do different/better for next time!

Boosting a post on Facebook gives your audience a better chance to see and interact with your post. Without paying for Facebook advertising, you are only able to reach a certain amount of people who 'Like' your Facebook page, so it critical to pay for boosting if you want the right people to see you page, event, etc. If you want to run ads through your Facebook page for more page 'Likes,' Facebook will take you through a very similar process as the one above. As long as you've taken the time to think about who your audience is and budget correctly, you will start seeing results on your business Facebook page.

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How To Increase Your Instagram Following

#GetFollowers
#GetFollowers

Deciding which photos to post to your business' Instagram account can be difficult. In this post we'll give you the steps needed to increase your Instagram following as well as build a better-targeted community.

1.

Find your connections on Social Media.

The first step in finding new Instagram followers is to connect with people who follow you on Facebook and Twitter. By going to your Instagram profile you can click the settings button in the top left corner. Then by clicking on the "Find and Invite" tab, you can select your Facebook or Twitter friends. This then allows them to connect with you easily.

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Screen Shot 2014-07-22 at 1.35.22 PM

 2.

Choose photos that your audience will want to see or be interested in.

This is something that could seem obvious, but can be overlooked. Ask yourself: Who do you want to attract? Who  is your ideal consumer? What interests the people who buy your product or service? For example: A travel company would want to post photos of vacation destinations. A restaurant would share photos of their dishes or draft beer selection.You could also post a picture of happy customers in your store or any new products that consumers would love to know about.

3.

Use #hashtags.

Hashtags are not just for Twitter. To get a better idea of which hashtags are most popular on Instagram, you can look at the Top 100 Tags. By using hashtags you'll be able to connect with other like-minded people on Instagram. It is better to use specific tags so that you can connect to people who have a similar interest in your business. For example: If you sell cat products online, you could use the hashtag "#cat" and any user searching for this hashtag can easily find your photo and other Instagram photos with the same keyword.

4.

Get the word out.

You don’t just have to limit your photos to Instagram. Set up the app to allow your Twitter and Facebook followers to see the pictures that you've posted. This will further increase the number of people that are viewing your picture. (Instagram accounts cannot yet link to Facebook Business Pages.)

5.

Link your web profile on your site

. Include the Instagram icon and link to your profile on your website to encourage website visitors to browse your photos and as well as follow the account.

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Screen Shot 2014-07-22 at 1.45.36 PM

Instagram is a great resource for businesses small and large. It offers a streamlined, intimate and visually-appealing platform for users to get to know businesses as well as share moments with friends. Be creative when using Instagram for your business and be consistent with your postings. In no time, you'll create a fine-tuned audience that is interested in your brand.

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