Facebook

3 Facebook Ads That Will Bring Customers Back

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With over 1,300 targeting options, multiple types of campaigns, and over 2 billion users, it's easy to see why creating Facebook ads can get a little overwhelming. Here are a few ways to use Facebook ads to bring back customers to your website or app. 

1. Lead Generation Ads

With this ad unit, Facebook makes the process of collecting email addresses fairly easy. People can simply tap your ad and a form pops up that is auto-populated with your contact information from Facebook, making it more likely for a customer to follow through.

For example, BMW used lead ads to make it easier for customers to inquire and test drive the perfect BMW. They saw a 56% reduction in cost per lad using this ad unit while providing an easy-to-use customer experience.

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2. Dynamic Product Ads

Dynamic Product Ads (DPA) allows marketers to promote products to people that show interest, whether or not they've been to your site or app. DPA uses behavioral information taken with Facebook Pixel to determine which product to feature in your Facebook ads. 

To get started, simply upload your product catalog and set up your campaign one time. The ad will continue finding the right people for each product as long as you want and will automatically use up-to-date pricing and availabilty. 

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3. Abandoned Cart Ads

These ads typically offer an incentive if the person returns to complete their purchase. In 2017, 75.6% of online shoppers abandoned their carts. That's a large number of people (and money) that you are missing out on. 

Thankfully, with retargeting you can run a highly personalized Facebook ad targeting these individuals. Design your ads to have these extra draws by placing 10% off offers if they come back and finish their purchase or offering free shipping. To introduce yourself to cart recovery retargeting on Facebook, we suggest you set up an abandoned cart recovery ad today and monitor it for a week.

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5 Tips For Recording Video From Your Smartphone

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Today, the smartphone right in your pocket can be incredibly helpful when it comes to capturing any moment in action. With a little practice and these tips, you can start recording quick, engaging videos for social media, all from your phone. 

Landscape or Portrait?

When choosing how you'll be filming, you first need to consider where you plan to post the video. If you're posting videos to Snapchat or Instagram 'Stories,' you'll want to record in portrait orientation. This is also common practice when recording yourself and posting on Facebook and Instagram as this format also looks best on mobile (where the majority of people are watching video).

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It's All About The Lighting

Without good lighting, especially on a smartphone, the quality of your video will suffer. With that said, the best source of lighting is your friend, mother nature. But if you're indoors, try to have as many light sources as possible. PRO TIP: Set up your camera so that light comes from behind it to avoid overexposure and lens flare.

Nice and Steady

Keeping your smartphone camera steady is crucial for the best quality video. If you prefer stationary shots, consider using a tripod for the ultimate steady and clear photo. Don't have a tripod? Improvise! Try to find something to support your smartphone on, such as a railing or table. If you're all about mobility and taking quick shots when the moment is right, release the shutter only when your hands are steady. 

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Crop (Don't Zoom)

Our smartphone cameras are equipped with some awesome features at our disposal, but the zoom function is one we shouldn't use. Why? Unfortunately, our phones don't have fancy lenses. Instead, smartphone cameras use a digital zoom that essentially guesses the details of the image and reducing the quality dramatically. Instead of zooming in, move the camera closer, or just crop your enlarged photo later. 

Keep it Short

SQUIRRELL! Whether it's due to a short attention span or not, video needs to get to its point quicker than ever. Studies reveal that videos have just 10 seconds to grab an audience without a dropoff in engagement. Twitter videos are capped at 30 seconds, Instagram at 60-second maximum and Snapchat videos are capped at 10 seconds. So do your best to keep them short, sweet, and to the point.

Facebook Changes: Reactions Over Likes

Facebook is updating their Facebook Newsfeed algorithm again, this time to prioritize "reactions" over "likes." 

The "reactions" feature was introduced last year — including love, haha, wow, sad, & angry — to help people express their feelings toward a post. The feature turned out to be a popular addition to the Facebook platform as reactions have been used over 300 billion times, with "love" being the most popular. 

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According to Facebook, a reaction is a stronger indicator of how much important a post is to you, rather than a like. So, next time you open Facebook, posts that have a heavy amount of reactions may be higher in your News Feed. Here's a few reasons why the platform giant decided to make these changes:

  • It takes longer for someone to leave a reaction than it does for a like on a post. For mobile, users need to hold down the like button to access the other five reactions, or hover over it on desktop. This process is an "even stronger indicator" that you have more interest and care more about these types of posts. 
  • As I stated before, reactions were a huge hit after they were introduced. While the "love" reaction was most popular, all 5 reactions are weighed the same when being used for a post. In this case, Facebook won't overload a News Feed based on one emotional response, but a more broad one. 
  • In the future, advertisers may be able to cash in on these emotions with reaction-based targeting from deeper insights into a user's emotional response. This in turn, has some privacy advocates expressing their concern that the feature could be used to gather data on users. 

In conclusion, the update serves as a good reminder that just about any action can influence what you see on your News Feed and would be wise for anyone to take a bit more time when choosing between a like or a reaction.