Events

#GivingTuesdayCLT Prep Rally

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10:28 blog 1

As a #GivingTuesdayCLT Partner, Social Ape participated in the #GivingTuesdayCLT Nonprofit Prep Rally yesterday. This event offered an opportunity for the participating nonprofits of #GivingTuesdayCLT 2015 to learn more about the campaign as well as how they can help to reach this year's fundraising goal of $2million. We had a table at the event to show the nonprofits how to increase their social media presence throughout the campaign and beyond.

The swag given away at the Social Ape table was a great incentive for the nonprofits to participate in the Passport activity, which encouraged the nonprofit members who attended to get a signature from all four tables at the event to become eligible for a raffle giveaway. The other three tables at the event were of the #GivingTuesdayCLT partners Spark Strategic Ideas, Skookum, and Web Station.

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Janine Davis from Girl Talk Foundation, Mary Ellen Player from Google Fiber, and Susan Patterson from The Knight Foundation all did an amazing job rallying the nonprofits to get even more involved in helping #GivingTuesdayCLT to reach its $2M goal this year.

Along with great speakers, the food and drinks were also a hit! Frans Filling Station, the Winestore, and Heist Brewery all contributed to display a delicious spread for all the nonprofits to enjoy.

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The nonprofit Prep Rally was such a fun event and a great opportunity for us to personally meet the people behind the nonprofits participating in #GivingTuesdayCLT. We’re really excited to be a part of such an inspirational campaign that will truly change our city for the better! Keep an eye out for the #GivingTuesdayCLT campaign that kicks off on November 10th by following Share CLT on Twitter, Instagram, and Facebook!

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How-To: Boost A Facebook Post With Targeting

FACEBOOK 101_
FACEBOOK 101_

 

When it comes to Facebook for business, you have to pay to play. As annoying as that is, unless you have a large following (and even then, not everyone is going to see all of your posts), boosting a post on Facebook is a necessary part of Facebook advertising. In this week's blog, I am going to show you step-by-step how to boost a post on Facebook by targeting a specific audience. First thing's first... Make sure that your post includes an eye-catching photo and an informative and engaging caption. Once you have the post you wish to boost, click the "Boost Post" button at the bottom right corner of the post.

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Once you click 'Boost Post,' Facebook will bring up a page with several options for boosting posts. You will want to click the 'People you choose through targeting' option in the top right corner to make the most of your boosted post. Since you probably won't already have your audience you will need to click 'Create New Audience.'

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targeting

The next step requires a little more thought. Choose a name for the audience that you ideally want to see your post. Pick the location of your intended audience; Facebook even gives you the option to add 'x' amount of miles outside of a particular city. Next, click on the age groups of your intended audience. We chose the minimum & maximum age for this particular post, however you will need to think about the age groups of your intended audience. If the post you are boosting is for a restaurant that sells alcohol, a bar, or alcohol in general, you must have 21 as the minimum age, otherwise, Facebook will not approve of your boosted post. As far as 'interests' go, it is in your best interest to be specific as you can, and to think about the interests of your intended audience. For this post, which is about an upcoming play in Charlotte, I chose the following interests: North Carolina's Blumenthal of Performing Arts, Discovery Place, Performing Arts, Theatre, Acting, Plays, William Shakespeare & Oscar Wilde; these 'interests' are intended to target people living in Charlotte that are interested in plays, acting, and have kids that are interesting in these activities.

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Once you have created an audience for your post, the next step is to choose your ad budget. First, think about how long you would like for your post to run; Facebook requires you to spend at least $1 per day that your post is running. Our post is for a play that is on Thursday, Friday & Saturday, so we boosted it on Wednesday to run for 3 days through Friday in hopes that the audience will schedule the play into their weekend plans. 

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Now that you have set up your targeted audience, a budget and timeline for your post, click 'Boost.' You will then see that your boosted post is being reviewed by Facebook and will take approximately an hour to start reaching your intended audience. Once your boosted post run time has ended, you will be able to check out the results and see how many people were reached, how many interacted, clicked on a link, etc. It's a good idea to look this over and learn what you could possibly do different/better for next time!

Boosting a post on Facebook gives your audience a better chance to see and interact with your post. Without paying for Facebook advertising, you are only able to reach a certain amount of people who 'Like' your Facebook page, so it critical to pay for boosting if you want the right people to see you page, event, etc. If you want to run ads through your Facebook page for more page 'Likes,' Facebook will take you through a very similar process as the one above. As long as you've taken the time to think about who your audience is and budget correctly, you will start seeing results on your business Facebook page.

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5 Ways To Promote Your Event Using Social Media

event
event

Planning an event can take a lot of time and money, but by using social media, you can successfully promote your event to create serious buzz. Once your event is planned, you'll need a successful marketing strategy to ensure you'll be able to reach your target audience. You will have likely already made posters or fliers, but how can you create buzz for this event in order to sell-out? Using social media, of course. We've created a list of ways that you can create a buzz-worthy event.

1. #Hashtag

Using Twitter, you'll need to create a short and simple hashtag for your event (ex. #WorldsLargestPubCrawl). Having a hashtag for your event is the best way to get people to tweet about attending your event, which will in turn spread the word about your event. It's also an easy way to keep up with Twitter users who are talking about your event and what they're saying. You can even go a step further by adding a twitter widget with your hashtag or Twitter stream to your event's website so attendees will be able to see what's being said about the event.

2. Video

Creating a video promoting your event will be a great sharing tool to help create interest and spread the word about your event. You can then share the video on YouTube, your website, Twitter, and Facebook, because Facebook loves videos. If this is not a first-time event, sharing post-event testimonials on your video would be a great way to prove to others why they should attend.

3. Event Pages

You probably already have a website for attendees to register or purchase tickets for your event. Go a step further and create a Facebook event as well. This is a great place to share photos and videos, send invites, and create buzz. If your event is more on the professional side, make a LinkedIn event page to target a different audience. Both are free to create and will help your event show up in Google search results.

4. Contests

Using Twitter, Facebook, and Instagram you can create challenges and contests for your target audience and attendees to participate and spread the word. Polls, asking people to share photos, or giving away prizes (ex.a free event ticket or tshirt) are just a few ways you can interact with your audience to get them talking about your event via social media.

5. Support

Having influencers to help spread the word about your event is a great way to reach people who aren't necessarily in your network. Be sure to follow your event supporters on social media and interact with them as this will come in handy when you need feedback and testimonials. Ask social media influencers (people on social media with a lot of followers and admiration) to attend your event, speak at your event, or post about your event. These influencers will share information about your event and create excitement and buzz that will make an impression with their thousands of followers. Lastly, research blogs in the community or of relevance and ask if you can guest-blog about your event. Many bloggers love to have guest-bloggers and not only is this a great connection for you, but also a great source for spreading the word about your event.

By having a detailed marketing strategy that incorporates social media and includes followers in conversation on social networks you will increase awareness and attendance for your event. Social media can be a cheap and easy way to reach the masses so long as you use it with purpose. By having a target audience, communicating with that audience and giving them a reason to talk about the event, your event can be a buzz-worthy success.

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socialMediaImage-300x239

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