Bit-ly

How-To: Boost A Facebook Post With Targeting

FACEBOOK 101_
FACEBOOK 101_

 

When it comes to Facebook for business, you have to pay to play. As annoying as that is, unless you have a large following (and even then, not everyone is going to see all of your posts), boosting a post on Facebook is a necessary part of Facebook advertising. In this week's blog, I am going to show you step-by-step how to boost a post on Facebook by targeting a specific audience. First thing's first... Make sure that your post includes an eye-catching photo and an informative and engaging caption. Once you have the post you wish to boost, click the "Boost Post" button at the bottom right corner of the post.

boostpost1
boostpost1
boostpost2
boostpost2

Once you click 'Boost Post,' Facebook will bring up a page with several options for boosting posts. You will want to click the 'People you choose through targeting' option in the top right corner to make the most of your boosted post. Since you probably won't already have your audience you will need to click 'Create New Audience.'

targeting
targeting

The next step requires a little more thought. Choose a name for the audience that you ideally want to see your post. Pick the location of your intended audience; Facebook even gives you the option to add 'x' amount of miles outside of a particular city. Next, click on the age groups of your intended audience. We chose the minimum & maximum age for this particular post, however you will need to think about the age groups of your intended audience. If the post you are boosting is for a restaurant that sells alcohol, a bar, or alcohol in general, you must have 21 as the minimum age, otherwise, Facebook will not approve of your boosted post. As far as 'interests' go, it is in your best interest to be specific as you can, and to think about the interests of your intended audience. For this post, which is about an upcoming play in Charlotte, I chose the following interests: North Carolina's Blumenthal of Performing Arts, Discovery Place, Performing Arts, Theatre, Acting, Plays, William Shakespeare & Oscar Wilde; these 'interests' are intended to target people living in Charlotte that are interested in plays, acting, and have kids that are interesting in these activities.

budget
budget

Once you have created an audience for your post, the next step is to choose your ad budget. First, think about how long you would like for your post to run; Facebook requires you to spend at least $1 per day that your post is running. Our post is for a play that is on Thursday, Friday & Saturday, so we boosted it on Wednesday to run for 3 days through Friday in hopes that the audience will schedule the play into their weekend plans. 

reviewboostpost
reviewboostpost

Now that you have set up your targeted audience, a budget and timeline for your post, click 'Boost.' You will then see that your boosted post is being reviewed by Facebook and will take approximately an hour to start reaching your intended audience. Once your boosted post run time has ended, you will be able to check out the results and see how many people were reached, how many interacted, clicked on a link, etc. It's a good idea to look this over and learn what you could possibly do different/better for next time!

Boosting a post on Facebook gives your audience a better chance to see and interact with your post. Without paying for Facebook advertising, you are only able to reach a certain amount of people who 'Like' your Facebook page, so it critical to pay for boosting if you want the right people to see you page, event, etc. If you want to run ads through your Facebook page for more page 'Likes,' Facebook will take you through a very similar process as the one above. As long as you've taken the time to think about who your audience is and budget correctly, you will start seeing results on your business Facebook page.

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The Ultimate Guide To Social Media Tools

DON'T QUIT
DON'T QUIT


Whether you handle the social media accounts for one business or juggling multiple accounts for multiple businesses, there are so many tools out there that can help you get the job done efficiently and effectively! We have decided to dive into several tools that we at Social Ape use daily to make the most of our time and work. Hootsuite: Hootsuite should be your go-to tool for Twitter. It allows you to do everything you can do on Twitter, like tweet, retweet, direct message, view the Twitter feed, etc. But it takes Twitter a step further by allowing you to control multiple accounts at once and schedule your tweets in advance. This is a complete life-saver!

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sproutsocial
sproutsocial
sproutsocial2
sproutsocial2

Sprout Social: Sprout Social is an extremely user-friendly social media dashboard with a clean and intuitive interface. At Social Ape, we use Sprout Social to monitor keywords for our clients' businesses, find social media users who would be interested in our clients' brands, and promptly handle customer service issues. We also use Sprout Social to schedule out content and create stunning analytics reports.

evernote
evernote

Evernote: This tool organizes all your social media materials in one place at the ease and convenience of your laptop or smart phone. Your notes, reminders, blog content ideas, photos, documents and more will be stored for you to access whenever you need. You can also share content with clients or employees, which is great for brainstorming ideas or keeping social media log-in passwords where social media managers can access them.

Buffer: Is an amazing social media management tool, especially for handling large or multiple accounts (although you do have to upgrade for multiple accounts on one social network). You can schedule posts for Twitter, Facebook, Google +, LinkedIn in advance, get detailed analytics, and share content easily with a Buffer extension. You can also download the extension and share photos, text, web pages at the click of the Buffer button.

picmonkey
picmonkey

PicMonkey:PicMonkey is a free picture-editing website. It's easy to use and has quality options for editing pictures, making memes, etc.

canva
canva

Canva: I brag on Canva a lot, but it's not without merit. This website is hands down the best program to make images for any marketing material you could ever need. It comes with pre-made customized image sizes for Facebook posts, Facebook Ads, Twitter posts, email headers, Instagram posts, invitations, fliers, etc. to make it easy to use proper image sizes for social media posts. It has millions of icons, backgrounds and graphics for free or awesome stock photos and illustrations you can purchase for $1. This website may as well be photoshop for people who don't have the time or knowledge to deal with layers.

acticonosquare
acticonosquare
iconosquare
iconosquare

Iconosquare: Iconosquare is analytics tool you need for Instagram. All you have to do is log-in with an Instagram account and it lets you view posts, comments, messages, etc. Click Statistics at the top of the page and in 5-10 minutes you will receive an email with a report based on your Instagram activity and suggestions for optimizing it. It has other cool features like contests in your area, help for your own contests, help promoting your Instagram, etc. 

repostapp
repostapp

Repost App: The Repost App is a great app to have for sharing other Instagram accounts' Instagrams. Whether you are a restaurant wanting to share a customers' picture of your food or simply love a quote that you want to share, it's the easiest way to attribute where the photo came from, engage, and share Instagram pictures.

likealyzer
likealyzer

LikeAlyzer: LikeAlyzer will help you keep your Facebook on track with simple suggestions to make the most of your account. It gives insights into how many posts per day you should have, the optimal time to post, length of your posts, whether you should share more links or videos, and more! I actually don't use this tool daily, but I plug in my multiple Facebook accounts every month-ish to see how I'm doing and what I could be doing better. It's a free tool, all you have to do is paste the Facebook page's URL and it gives you insights in 5 minutes or less. 

bit.ly
bit.ly

Bit.ly: Bit.ly is a tool that takes links to a whole new level. Paste a long link into bit.ly and it will shorten the link, allow you to rename a bit.ly link like so, from "bit.ly/1JzTJT1" to "bit.ly/BPAOpenMicNight", and give you stats on your links to see how many times it's been clicked on. There's no reason not to shorten and store your links in an organized fashion, while also keeping tabs on your link stats. Bit.ly makes it easy.

Are there other social media tools that you can't live without? Let us know, we love learning about new ways to optimize social media!

Want to receive information like this in your inbox every week? Sign up for the Social Ape Weekly, a weekly newsletter chock full of social media tips, best practices and productivity tools to help you become a better marketer!