Advertising

6 Inspiring Brands on Social Media

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Screen Shot 2016-01-27 at 2.27.18 PM

Finding your company's place in the realm of social media can sometimes seem impossible. With technology advancing within the time it takes to blink your eye, the key to staying up with the cool trends is to be inspired by the other successful brands trying new things and helping fun tidbits you find to create something unique to your brand! This week we decided it would be a cool to show you a few different brands to keep an eye on when that moment comes and you need a little inspirational push.

1) LOFT

Loft uses creative ways of using stop motion animation when advertising their adorable and affordable clothing. We've had our eye on their social media when we need inspiration for stop motion animation. There are plenty go free apps you can use to create these stop motion videos and all you'll need is your product, props, and decent lighting to make it happen. We use Stop Motion available in the Apple app store to make our stop motion videos.

loft 2
loft 2

2) WENDY'S

We have to be honest when I say we're normally McDonald's people, but on social media Wendy's has stolen our hearts with their witty humor. They've recently created and successfully executed a campaign called #AskEileen that has taken the Twitter world by storm. The backstory behind #AskEileen consists of a grandson asking Wendy's if his grandmother, being a die hard lover of Wendy's, could take over the Wendy's Twitter account for her 99th birthday. When Wendy's said Yes to this comical endeavor, it went viral and #AskEileen became a slogan that Wendy's lovers won't forget! The whole day of 1/10 was documented on Twitter via Periscope and photos of Eileen's birthday surrounded around Wendy's. With this long winded story in mind, think outside the box when coming up with campaigns to promote your business. This doesn't have to mean executing a  Twitter takeover from a 99 year old woman, but it could be something different that would encourage other followers to follow along.  (To read more about #AskEileen, click HERE)

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Screen Shot 2016-01-27 at 9.57.46 AM

3) CHARMIN

Although their slogan is Charmin Ultra, Less is More  (We all know you sang that in your head), their Twitter account has more laughs and ironic humor than most. Charming is sure to use relevant topics in the news to promote their business in a humorous way. By using puns and relevant material related to toilet paper, they incorporate the trending hashtags into their daily content. Create a fun graphic or comical Twitter poll to get users involved with your brand during a time when everyone has an opinion.

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Screen Shot 2016-01-27 at 10.19.22 AM
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Screen Shot 2016-01-27 at 10.19.30 AM

4) DOVE

If there's one brand that knows how to effectively tap into their audience, it's Dove. Although they sell products to men AND women, they're conscious to use a feminine voice when delivering their message via social media. Dove is aware that the majority of their consumer base is women; therefore, their social media presence is heavily geared towards women. Take a tip from Dove's rule book and get to know your audience. Post with them in mind rather than posting to just acquire likes.

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Screen Shot 2016-01-27 at 10.46.19 AM

5) CHOBANI

You know your brand more than anyone else does. Think outside the box on how consumers view and use your brand. This is what Chobani did by posting different ways to use their yogurt products beyond just eating it with a spoon and granola. This approach inspires their consumers to try their product in a new way. (We even tried greek yogurt on chili the other night... and it was delicious). Don't miss out on the opportunity to reinvent your brand on social media by showing it in a new way that your followers may not be used to.

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Screen Shot 2016-01-27 at 11.12.09 AM
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Screen Shot 2016-01-27 at 11.12.25 AM

6) NIKELAB

If you love the clean look that is so popular right now on social media, we suggest being inspired by the NikeLab account on Instagram. They deliver their branding in a clean way while still being bada**. Perhaps you could attempt to create your own version of this look by using color blocking with your brand colors and specific product placement or even using only black and white products.

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Screen Shot 2016-01-27 at 11.28.38 AM

We hope that this blogpost has inspired you to innovate your social media accounts using unique content! Share your inspiration with us by tagging us at @SocialApeMKTG on Twitter!

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Using Pinterest Analytics For Business

Analytics
Analytics

 

Pinterest only recently started giving us access to the analytics behind our marketing efforts for Pinterest business accounts. The new analytics tool gives more stats on engagement within your Pinterest profile, like being able to track actions that originate from your profile and actions that result in traffic to your website. This is crucial because it allows you to see where your efforts are being rewarded to maximize your presence on Pinterest, and ultimately the presence of others on your website. First and foremost, if you want to dive into Pinterest Analytics then you'll need to make sure your account is a business account. For those just starting Pinterest for business, it's really easy to convert your account to a business account. Next, I would personally recommend that you include a Pinterest widget on your website or a 'Pin It' button (especially if you're in the retail business or have lots of image-based content on your website); you can build those buttons here. Once you're account is set up, it's time to analyze your efforts.

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p4bmainpage

Your Pinterest Analytics dashboard will contain 3 major categories: your Pinterest profile, your audience & your activity from your website (for this demonstration we are using Kimbrell's Furniture's Pinterest Analytics). Underneath those categories will be a box of  your 'Top Pin Impressions' from the past 30 days, showing you which pins that you've pinned in the last month that received the most impressions, repins, clicks & likes. 

Now let's explore the categories a little further.

1. Your Pinterest Profile

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p4bprofileimpressions
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p4bclicksprofile

This section gives you a little more detail in what's actually going on with your Pinterest profile. With 4 sub-categories-Impressions, Repins, Clicks & All-time, you can see which pins are getting the most traction with your audience. The impressions section will give you data on which pins showed up on your audience's feed the most. The repins section will give you data on which pins were repinned the most. The clicks section will give you data on which pins got the most clicks (which hopefully most of them link back to your website). And the all-time section gives you data of which pins have done the best over-all. You have the option to view your analytics from the past week, the past 14 days or the past 30 days, depending on the timeframe in which you wish to analyze.

2. Your Audience

The 'Your Audience' section basically dives into the demographics of your audience and what they're interested in based on what they are pinning from you and overall. You can see how many monthly/weekly viewers you get on average and what percentage of your audience is engaging with your profile. This section also categorizes your audience by country, gender, metro-area and language, which is extremely beneficial when creating a strategy for your Pinterest account. My favorite part about the audience section is the 'Interests' tab that shows what your audience is pinning and what they are interested in overall.

This particular data (see below) shows that the audience is interested in Home Decor, Recipes, DIY, Furniture, Design, etc., which is right on target for a furniture store. For beginners, if you're only pinning stuff directly from your website, this is a great tab to use. It kind-of prompts you on things you could be pinning to gain more traction. For example, if Kimbrell's Furniture was only pinning their furniture, it would be a good idea to make a 'DIY' related board and a 'Food' related board to spice things up for our audience. Looking at the same ole' stuff can be repetitive, pushy and boring.

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p4baudienceviewers
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p4baudienceinterests
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p4bdemographics

3. Your Activity From Website

This is by far the best thing Pinterest could have done for businesses accounts. Using this analytics tool to see how many Pinterest users are visiting your website will really prove your marketing efforts within Pinterest. This category also has sub-categories: Impressions, Repins, Clicks, Original Pins, All-time & the Pin It button. This will help you analyze different areas of your Pinterest efforts. This section is a great way to find out which pins are resonating with your audience the most so that you can create more content like this. The Pin It button sub-category can only give you data if you build the widget and add it to your website. If you take the time to do that, you can see how many impressions and clicks have been made through your website and see how many times stuff from your website has been pinned directly to Pinterest.

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p4bewbsiteactivity
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p4btip

Throughout analyzing these 3 major categories, you have the option to filter your data based on the devices that your audience is using to engage with your Pinterest account, whether it's a laptop, a mobile device or an iPad. This is helpful where image sizes are concerned. In the image below, you can see that Pinterest Analytics also provides tips in several areas to help you optimize your marketing efforts. You also have the ability to 'Export Data' from the analytics to create reports when needed.

Have you used Pinterest for business yet? If so, share your thoughts or helpful hints!

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How-To: Boost A Facebook Post With Targeting

FACEBOOK 101_
FACEBOOK 101_

 

When it comes to Facebook for business, you have to pay to play. As annoying as that is, unless you have a large following (and even then, not everyone is going to see all of your posts), boosting a post on Facebook is a necessary part of Facebook advertising. In this week's blog, I am going to show you step-by-step how to boost a post on Facebook by targeting a specific audience. First thing's first... Make sure that your post includes an eye-catching photo and an informative and engaging caption. Once you have the post you wish to boost, click the "Boost Post" button at the bottom right corner of the post.

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boostpost1
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boostpost2

Once you click 'Boost Post,' Facebook will bring up a page with several options for boosting posts. You will want to click the 'People you choose through targeting' option in the top right corner to make the most of your boosted post. Since you probably won't already have your audience you will need to click 'Create New Audience.'

targeting
targeting

The next step requires a little more thought. Choose a name for the audience that you ideally want to see your post. Pick the location of your intended audience; Facebook even gives you the option to add 'x' amount of miles outside of a particular city. Next, click on the age groups of your intended audience. We chose the minimum & maximum age for this particular post, however you will need to think about the age groups of your intended audience. If the post you are boosting is for a restaurant that sells alcohol, a bar, or alcohol in general, you must have 21 as the minimum age, otherwise, Facebook will not approve of your boosted post. As far as 'interests' go, it is in your best interest to be specific as you can, and to think about the interests of your intended audience. For this post, which is about an upcoming play in Charlotte, I chose the following interests: North Carolina's Blumenthal of Performing Arts, Discovery Place, Performing Arts, Theatre, Acting, Plays, William Shakespeare & Oscar Wilde; these 'interests' are intended to target people living in Charlotte that are interested in plays, acting, and have kids that are interesting in these activities.

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budget

Once you have created an audience for your post, the next step is to choose your ad budget. First, think about how long you would like for your post to run; Facebook requires you to spend at least $1 per day that your post is running. Our post is for a play that is on Thursday, Friday & Saturday, so we boosted it on Wednesday to run for 3 days through Friday in hopes that the audience will schedule the play into their weekend plans. 

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reviewboostpost

Now that you have set up your targeted audience, a budget and timeline for your post, click 'Boost.' You will then see that your boosted post is being reviewed by Facebook and will take approximately an hour to start reaching your intended audience. Once your boosted post run time has ended, you will be able to check out the results and see how many people were reached, how many interacted, clicked on a link, etc. It's a good idea to look this over and learn what you could possibly do different/better for next time!

Boosting a post on Facebook gives your audience a better chance to see and interact with your post. Without paying for Facebook advertising, you are only able to reach a certain amount of people who 'Like' your Facebook page, so it critical to pay for boosting if you want the right people to see you page, event, etc. If you want to run ads through your Facebook page for more page 'Likes,' Facebook will take you through a very similar process as the one above. As long as you've taken the time to think about who your audience is and budget correctly, you will start seeing results on your business Facebook page.

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Snapchat, The Marketing Tool With A Time Limit

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Social media is one of the most powerful marketing tools today, and while businesses are trying to stay relevant on Facebook, Twitter and Instagram, Snapchat is quickly becoming a popular route to reach millennials. Snapchat is an app that allows you to share photos and videos for a limited time before disappearing for good (unless you are that friend who screenshots "snaps"). Shapchat users have shared more than a billion snaps since it's been available. Needless to say, Snapchat is a new force to be reckoned with in the marketing world. Here are some examples of businesses utilizing Snapchat as a unique marketing tool:

GrubHub

GrubHub is a food delivery service using Snapchat to snap promo codes, giveaways, food, photos of interns at work, and more. How could promo codes and pictures of delicious foods not convince you to follow GrubHub on Snapchat?

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SnapChat_Scavenger_FB-300x300

Audi

For the 2014 Super Bowl, Audi paired with Huge and The Onion to connect with millennials by sharing platform-relevant content to drive online buzz. Together they created stock-photo memes with humor about the game, halftime show, puppy bowl, etc. Advertising Age reported that Audi drove the most mentions of any online automaker during the Super Bowl. According to Audi's social media agency, Huge, the brand added approximately 10,000 new followers in the days leading up to and during the event, becoming the first major brand to achieve Snapchat success and receive one the fastest-growing followings ever on the platform.

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AudiSnap03

 Free People

Free People uses Snapchat to invite followers to a VIP experience that includes a first-hand look at upcoming collections and behind-the-scenes footage of photoshoots.

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image002

These are just a few examples of how brands are using Snapchat to market to millennials. Snapchat is a great way to give your audience an intimate brand experience by getting more personal with your audience. Marketing through Snapchat is a versatile way to show off your product, promote your brand and connect with a wider audience. If your business is already in the Snapchat game, we would love for you to share your experience with us!

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3 Ways to Optimize Your Twitter Ads Strategy

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print-2356898

Twitter has become the mecca of social media communication, and while *everyone's doing it* many businesses aren't using Twitter to its full marketing potential. Great content is only part of a successful Twitter marketing strategy. Using Twitter's advertising dashboard a business can gain real followers, prompt conversations, as well as drive clicks and conversions. This allows you to deliver ads to an audience based on gender, geography, keywords and more. You can target specific people, like industry influencers and followers of your competitors. Additionally, you can upload mailing lists to deliver ads to your subscribers or people like your subscribers.

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Screen Shot 2015-03-18 at 11.27.37 AM

You or your business can optimize your advertising potential through Twitter in just a few easy ways.

Promoted Tweets

Twitter's promoted tweets cost about $0.55 per click, which makes this a budget-friendly way to reach out to the right audience. Whether you decide to promote an existing tweet (one that has resonated well with your followers) or promote specific tweets to specific audiences, Twitter's advertising options allow you to choose what types of followers will see your ad and when they'll see it. Once you have gone through the steps to target the right audience, Twitter has a simple budgeting form for you to maximize your promoted tweet(s).

Promoted Accounts

Much like promoted tweets, you have the capability to promote your account using Twitter. Promoted accounts can be seen under the "Who to Follow" section of Twitter, as well as on the left-hand sidebar. This is an easy way for you or your business to gain followers. Twitter allows you to target an audience (like competitor's followers or followers with similar interests), the option to include a tweet from your account to give people a reason to follow you, and an easy way to budget your promoted account.

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Screen Shot 2015-03-18 at 11.27.18 AM

Conversion Tracking

Using the Twitter advertising dashboard you can easily measure ROI for your Twitter advertising campaigns. Just click the Conversion Tracking link in the menu bar of the Twitter advertising dashboard. This is a great way to see what is and is not working with your Twitter marketing strategy.

Twitter's advertising dashboard has created a simple way for businesses to reach out and advertise to more people than ever before. It's important to note that before you advertise using Twitter, you should have a good idea of the audience(s) in which you want to reach. Advertising through Twitter can be a cheap marketing tool, unless you are not targeting the right audience. Take the time to figure out who it is you want to reach and when you want to reach them before promoting your business' Twitter account, so that you can properly reach the right audience and optimize your marketing strategy.

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