Adobe

Basic Photoshop Tools

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Creating images is a huge part of content creation. Whether they be photos or graphics, images help tell a story for brands using social media, PR, email marketing, blog posts, and more.

Photoshop is one of the most used photo-editing software that can be used for most image creation needs, but it can also be a very intimidating program unless you understand some of the basics. Read below to learn the basics of the Photoshop toolbar and its functions. These tools will help you to create your next masterpiece.

Move Tool

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The move tool simply lets you move objects in a given layer around the Photoshop canvas. To use it, click anywhere on the canvas and drag. As you drag, the Photoshop layer will move with your mouse.

Quick Selection Tool

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There are two ways to use the Quick Selection Tool. One is to simply click on different areas of the image just like you would with the Magic Wand. The most common way is to click and drag over the area you need to select as if you were painting with a brush. As you drag, Photoshop does its best to figure out the object that you're trying to select, often with precise results. To remove an area from a selection temporarily, select the "Subtract from selection" option in the Options Bar. You’ll need to remember to switch it back to the "Add to selection" mode when you're done or you’ll lose the tracing that was completed.

Crop Tool

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The crop tool is used to (you guessed it!) crop your pictures. You can specify the exact size and constrain the crop tool to those proportions, or you can just crop to any size.

Paintbrush and Pencil

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The paintbrush is a tool that mimics a paintbrush and the pencil is a tool that mimics a pencil, naturally. The paintbrush; however, can be set to many different kinds of brushes. You can paint with a standard paintbrush and airbrush styles, or even paint with leaves and other shapes as well.

Eraser Tool

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The erase tool is almost identical to the paintbrush, except it erases instead of paints.

Type Tool

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The type tool will allow you to type horizontally. Tools hidden beneath the horizontal type tool will let you type vertically and also create horizontal and vertical text masks.

Try these basic Photoshop tools to get started creating your marketing images.

A Guide to Digital Marketing Conferences in 2016

OPENING
OPENING

What better way to learn new ideas paving the way through the digital marketing industry, than with a community of like-minded marketers looking to strengthen their business.

Conferences are a great opportunity to gather around some of the most innovative digital marketers from top companies and hear their business stories and marketing strategies.

Here is a short list of digital marketing conferences you should attend in 2016.

Digital Marketing Innovation Summit Connect with digital marketing gurus at the New York Conference March 10-11. The discussion will be led by executives presenting their innovative digital marketing strategies and will include panels, in-depth discussions, and networking opportunities. You are also able to watch these discussions on demand after the conference.

DigiMarketing Exec Summary 2016
DigiMarketing Exec Summary 2016

LeadsCon LeadsCon Las Vegas 2016 brings leading business marketers and innovators under one roof, with three days of content-packed information for your marketing strategies. Starting March 15, the conference will discuss topics like content marketing, buyer & seller relationships and search engine optimization (SEO). The schedule also includes many opportunities to network, connect and exchange ideas with other digital marketers.

Adobe Digital Marketing Summit Create amazing experiences for your customers at the Adobe Digital Marketing Summit in Las Vegas, March 20-24. Gain deep insight that includes over 150 hands-on labs and learn how Adobe solutions can help your company in all areas of digital marketing. Everyday at Summit you'll get the chance to meet your peers, network with companies, and make lasting connections.

ADOBESUMMIT
ADOBESUMMIT

Social Media Marketing World Want to be a part of the largest social media marketing conference? Then consider attending Social Media Examiner's 'Social Media Marketing World' with 3,000 of your peers. The event takes place in San Diego, CA from April 17-19 and will include a array of 100+ expert led workshops and discussions. Hear from top brands, including Google, BMW, IBM and HP and connect with marketers at opening night party.

TracksMontage
TracksMontage

The countless workshops, information sessions, and insight from top brand executives at conferences like these can really turn the marketing of your business around. Plan for 2017 now and I'll see you at the penny slots!

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