Creating a content calendar is an easy and time-effective way to create and organize content for your social media platforms. Creating a content calendar takes the stress out of coming up with content last minute and having to remember the content that needs to be posted throughout the week.
We use Google Sheets to prepare our content a week in advance with every detail of each post including hashtags, handles, and links. Using Google Sheets is beneficial because you're able to see the content to be posted throughout the week and copy and paste the content into your social accounts to be scheduled at the appropriate time. You can also invite other teammates to add to or edit the content in Google Sheets.
Asana is a great resource to manage and assign tasks to your team along with posting reminders of when a specific piece of content needs to be posted. Asana is great for companies with multiple team members working on the same account because you can assign individuals to the particular content to be posted. We've been using Asana for the #GivingTuesdayCLT campaign to keep track of the several content topics, important dates and duties assigned in order to keep the social media for the campaign organized.
If you want to skip the step of creating a content calendar before scheduling it, SproutSocial offers the immediate satisfaction of typing a tweet or post then automatically being placed in a scheduled content calendar. SproutSocial has many other resources such as the ability to create analytic reports, but the scheduling calendar is our favorite because it's a very easy way to type, attach, and schedule in one place. This resource isn't free, but there's a free trial if you would like try it before you buy it.
There are many different ways to keep your weekly content organized, but these are the three that we use here at Social Ape. If you have any cool suggestions you'd like to share or tell us about your content calendar experiences, be sure to tell us on Twitter at @SocialApeMktg!
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