First impressions come in many forms these days and a lot of times, it's through social media.
Facebook now has over 1.13 billion daily active users. As marketers, we know that consumers are becoming more accustomed to using Facebook for finding information about a business and less likely to visit a website or make a phone call.
That's why it's important that your Facebook Business page is optimized for the recent layout changes and has the look and feel that welcomes new customers and lures current ones back to it. Here's what changed:
1. Old versus New
Most of the actual content has remained the same from the old layout, just positioned in a new area.
Before the changes, content was cluttered and disorganized, now it appears more spacious.
2. Profile Pictures
Your profile pictures now appear at the top left of your page in a new navigation column. They will no longer overshadow your cover photo, where it was earlier, a bit distracting and cluttered. The minimum size remains unchanged at 180 x 180 pixels.
3. Cover Photos
The Facebook layout change makes your cover photo the center of attention. It has been repositioned to the right and is free of any overlap (profile picture, business name). The image size also remains the same at 828 x 315 pixels. In the past, you may have created an image that made your profile picture more visible, so be sure to edit that if necessary.
4. Call-to-Action Button
Below your cover photo you'll now find a new prominent blue CTA button. Previously, Call-to-Action buttons, Like and Share buttons were cluttered on the cover photo. You can create different CTA buttons for desktop and mobile, whether it's to invite your followers to your website, direct phone calls or for shopping.
5. Custom Tabs
When you're on a Facebook Business page, you'll notice as your scrolling through that the left sidebar remains stationary. This is to make it easier for users to click on tabs that were mostly hidden in the old layout. Previously, only 4 tabs were visible for visitors and a 'More' section contained the rest. With the new design, you can add more custom tabs that will appear on the stationary sidebar and drive more traffic to other content.
Overall, the new design of Facebook Business pages makes for a more aesthetically pleasing look and easier navigation. And CTA buttons are bold and more visible, which can lead to engagement in more of your content. First impressions mean everything for a business, and nowadays it may come from how professional your social media campaigns appear.
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