Today more than ever, how you present yourself online is as much a reflection of someone as a resume or interview. More often than not, future clients and employers are preemptively collecting information on social media and search engines to get a 'feel' about a person or business. Certain posts or unsavory images have potential to threaten further contact with these people and can tarnish a relationship from the very beginning.
LinkedIn is a widely trusted social networking service designed specifically for the business community. Because of the growth and popularity of the social platform, it has the preferred tool for people to elevate a professional online presence. Here are a few tips to help you clean up your image online and generate interest in your expertise or business.
1. Develop Your LinkedIn Profile
In many cases, aesthetics plays a tremendous role on what kind of connection approaches and communicates with you. No matter how good looking you think you are, the duck-faced, beer in hand, swimsuit profile photo on LinkedIn may come across as unprofessional to the business-minded community and other potential opportunities.
- Profile Photo - Use a headshot that is front-facing and with a smile. Show off those pearly whites and also make sure your attire looks professional.
- Cover Photo - Showcase a piece of your business or personality.
- Title your profile page with keywords and personal tidbits. Ex: "Passionate Social Media Marketer"
- Headline: Use this section to give a bigger picture of who you are and what you do. Who do you help? Who can you help? Position yourself for the clients that YOU want and be the solution to people searching for your services. Include CTAs and contact info - Add your website URL and tell people why they should visit your website.
2. Post Relevant Content
Clean up any questionable content and make your profile more attractive. Convey positiveness in what you post and do it daily if possible.
- Establish yourself as an authority. Post your own blog posts as well as others from relevant topics.
- Post accolades and awards that can catch eyes from potential clients and connections.
- Create engaging conversations to spark communication with like-minded people. Ask questions (polls, etc.) and get important feedback from readers.
- Create Long-Form Posts about industry trends, personal findings or experiences that provide value for people who may hire you.
- Long-Form Posts improve your searching rankings and makes you more searchable on and off LinkedIn.
Tip: Publish unique content that's never been done before. Be authentic and write as yourself so that it matches your profile and personality. Make sure to add images, video or documents to help with SEO.
3. Make Connections
Connect with people who view your profile. Chances are they're looking at your profile for a reason. Tell each person WHY you're connecting and start a conversation.
- Use LinkedIn InMail to message people directly without being connected. DO NOT sell right away, instead tell them about you yourself and offer to meet them in the future.
Taking the time to fully develop your LinkedIn profile can build your status in the business industry. Use these tips to position yourself as an authority. Create content daily and be active in showing those new connections how you can help.
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