4 PR Software Tools Your Business Should Be Using

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A successful public relations strategy includes a variety of moving parts. Whether you’re conducting research, building out a media list, or pitching targeted stories, segments, and ideas to journalists, you likely have a lot on your plate.

Consider these tools when planning for, creating, and implementing your next public relations campaign.

Meltwater

Meltwater offers quality media intelligence and social monitoring to users through a variety of customizable plans. Not only can Meltwater be used for media list building, social media monitoring, and reporting but also for press release distribution and analysis. They also have a mobile app for when you’re on the go!

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BuzzSumo

BuzzSumo allows users to create better content by understanding what type of content is working, what type of content is being searched for, and what influencers are making an impact in the industry. Users can also conduct competitor analysis to see what’s working for those in a similar niche or industry.

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HARO

Help a Reporter Out (HARO) is a part of the Cision family and allows both journalists and sources to engage to create compelling stories using this free service. Register and receive a plethora of targeted pitch opportunities daily. Utilizing this service to pitch and secure relevant mentions can drive ongoing awareness to your brand or business.

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CoverageBook

One of the final steps in any solid PR campaign is to take a step back and evaluate performance. CoverageBook allows users to create coverage reports in a quick, no-nonsense manner. In a matter of minutes, get real-time data on the impact and quality of earned, paid, and organic coverage in one clean, customizable, and shareable report.

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Eager to figure out how to put these tools into practice? Contact us to learn more about creating a PR campaign to achieve your 2019 goals.