5 PR Tools to Improve Outreach Efforts

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PR has the ability to shape the story that you and others tell about your brand. It can change public perception and build momentum for your business. Find out the tools below can help!

Building Media Lists

HARO (Help a Reporter Out) - Help a Reporter Out (HARO) is a free database that connects reporters and sources. Using HARO, journalists get the information they need for their articles, while you get press coverage for your business. It’s a win-win for PR pros (and journalists) to take advantage of this free resource. HARO offers many low-hanging opportunities that should not be ignored.

Buzzsumo - BuzzSumo is a content research and social sharing/monitoring tool that is mainly used as a tool for SEOs and content marketing professionals but also provides value in PR by locating opportunities. You can search by specific topics to see what channels they are trending in and who is writing about it. It allows you to also easily discover the number of social shares and identify social influencer opportunities.

Sharing Your Message

Dropbox - It's a known fact in the PR industry that some journalists hate attachments. If you have more than just a link to share, Dropbox is the perfect resource for sharing multiple file formats and not clogging up inboxes.

Canva - Canva is THE free graphic design tool PR pros need. These days, many design responsibilities fall under the public relations team. With Canva, users can choose among design templates or create from scratch. The site holds a library of more than a million icons, fonts and photos and uses a drag-and-drop technique to make uploading, adding and arranging features quick and effortless.

Tracking PR Opportunities

Coverage Book - When it comes to end of the month reporting on PR media wins, CoverageBook has it figured out. It is easy to use and builds a report for you in minutes rather than the hours of screenshots, digging for unique visitors per month, impressions, and formatting would take manually. There is a free demo period, but after that, you have to pay monthly. If you’re working with multiple clients or have a hard-to-impress executive team, I’d recommend paying the fee and using this service.