1. Have a Great Headline
A headline is the first thing that catches a users attention and if it fails to make an impact it could lead to a higher bounce rate. Therefore, when creating a click-worthy headline make sure that it is short and simple, because seconds count!
2. Focus on the Benefits
Every piece on the page should push the idea that the landing page offer is beneficial to the visitor. Your copy needs to be persuasive if you want to keep your audience engaged. Ensure that the landing page copy is brief with the benefits clearly stated and to improve readability, make us of bullets.
3. Create a CTA
A call-to-action button draws the audience attention towards the next step that you want them to take. When it comes to creating an effective CTA make sure that you use large fonts and bright colors that catches users attention instantly. Place it above-the-fold and add a brief yet actionable text like 'Try it for Free.'
4. Add Credibility With Social Proof
Social proof and trust symbols help enhance the credibility of your landing page. By displaying social engagement numbers like subscribers and followers, you are able to win the trust of your audience. Simiarly, trust symbols like MacAfee Secure and Secure Sockets Layer (SSL) assure your audience that your landing page is safe and secure.