Essential KPIs for Your Social Media Marketing Strategy

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Do you need help measuring the ROI of your actions on social media? Not sure how to present this? Read on to look at the principle KPIs (Key Performance Indicators) that can be used to manage and monitor your Social Media Marketing strategy, and ultimately calculate your social media ROI.

Brand Awareness

MENTIONS

Number of re-posts and mentions of your brand on social media: shares, retweets.

IMPRESSIONS

Number of times a message or post is seen online.

REACH

The total number of individuals who can see your posts on social networks, blogs, and press websites.

TRAFFIC/VISITS

Number of visits to your website and blogs from your own social media.

Customer Acquisition

ONLINE COMMUNITY PERFORMANCE

Number of fans, followers, or subscribers per social channel.

GROWTH OF ONLINE COMMUNITY

Growth rate of fans and followers on social media platforms.

SHARES OF VOICE WITHIN YOUR AUDIENCE BASE

Number of fans, followers, or subscribers compared to your competitors.

VISITS/TRAFFIC

The number of views on your website(s) and blog(s) generated via social media.

Engagement

ENGAGEMENT PERFORMANCE

Number of interactions (likes, retweets, shares, re-pins, comments).

HASHTAG PERFORMANCE

Number and growth statistics of hashtags citing your brand or related to your brand. Number of official re-posts of your campaigns/events hashtags.

Client Satisfaction

BRAND PERCEPTION

Feelings associated with your brand and percentage of positive messages, compared to those of your competitors.

PERCEPTION DEVELOPMENT

Growth rate of positive feelings associated with your brand.

REPUTATION SCORE

Feelings associated with your brand expressed in Shares of Voice.

RESPONSE PERFORMANCE

Rate of response to demands and requests on social networks.

CUSTOMER SERVICE PERFORMANCE

Number of customer support issues resolved within a given period. Increase or improvement in the number of support issues resolved within a given period.