Do you need help measuring the ROI of your actions on social media? Not sure how to present this? Read on to look at the principle KPIs (Key Performance Indicators) that can be used to manage and monitor your Social Media Marketing strategy, and ultimately calculate your social media ROI.
Number of re-posts and mentions of your brand on social media: shares, retweets.
Number of times a message or post is seen online.
The total number of individuals who can see your posts on social networks, blogs, and press websites.
Number of visits to your website and blogs from your own social media.
ONLINE COMMUNITY PERFORMANCE
Number of fans, followers, or subscribers per social channel.
GROWTH OF ONLINE COMMUNITY
Growth rate of fans and followers on social media platforms.
SHARES OF VOICE WITHIN YOUR AUDIENCE BASE
Number of fans, followers, or subscribers compared to your competitors.
The number of views on your website(s) and blog(s) generated via social media.
Number of interactions (likes, retweets, shares, re-pins, comments).
Number and growth statistics of hashtags citing your brand or related to your brand. Number of official re-posts of your campaigns/events hashtags.
Feelings associated with your brand and percentage of positive messages, compared to those of your competitors.
Growth rate of positive feelings associated with your brand.
Feelings associated with your brand expressed in Shares of Voice.
Rate of response to demands and requests on social networks.
CUSTOMER SERVICE PERFORMANCE
Number of customer support issues resolved within a given period. Increase or improvement in the number of support issues resolved within a given period.