This may come as a surprise, but email marketing still has one of the highest ROI of any marketing channel. It takes time and patience (and good content) to grow your email list. Check out some of our tips for 2019 below!
1. Add signup forms to your website
Include a link to your email signup form on multiple pages on your website to make sure visitors don't miss it. A good place to start is your Homepage and About page since those people have most likely already shown interest in your business. Make sure to include a call-to-action as well!
2. Use a feature box on your homepage
Another alternative to an entry pop-up (which may interrupt people from scrolling through your website) is a feature box. A feature box is a full-width email opt-in box. It usually offers some kind of lead magnet to encourage people to sign up for your list.
3. Run a contest on social media
Social media is a great platform to run a contest because of how many people it can reach. For starters, you'll want to create an eye-catching graphic and an incentive (giveaway). Incentives should align with what your followers are interested in. That can be company swag, products, or tickets to an event. Use tools like Heyo's Facebook Sweepstakes Template to create contests that link up the opt-in form with your email marketing platform to easily manage Facebook Contest opt-ins. A contest countdown is also a good idea to keep users engaged!
4. Take advantage of current email subscribers
Encouraging your current email subscribers to forward your email to friends and colleagues can help you gain access to a wider network. It isn't as easy as a quick share on social media but giving them the option to click a link to compose a message online (since all email programs are designed differently) allows for a quick and easy way to forward your email to people directly. Below is a great example of the options!
Do you want to learn how to use email marketing to get more sales in 2019? We can help. Shoot us an email to start the conversation!