If you advertise on Facebook, at one point in time you've probably run into a bit of confusion over deciding on which tool to use for paid social. Do you prefer Facebook Ads? Or Power Editor? Whichever one it is, both tools had their advantages and disadvantages for your advertising purposes.
Facebook recently announced that it is rolling out an updated ad management tool that will combine features from both Ads Manager and Power Editor. The supercharged tool will now go under the Ads Manager name with the best features from both, and Power Editor will eventually be removed as an option.
Before the update, designing campaigns were slightly different for both tools.
Ads Manager utilized Guided Creation, where advertisers went through the entire process of creating an ad, ad set, and ad.
For Power Editor users, advertisers had the option to choose either the Guided Creation or Quick Creation function. With Quick Creation, advertisers were able to generate campaigns faster, and with more basic information.
Now, the new and improved Ads Manager will have both options available for use. You'll be able to switch between both methods, but Facebook will automatically open the one used most often.
Drafts and Publishing
The new Ads Manager includes an "Automatic Drafts" feature that automatically saves your work during the time campaigns, ad sets, and ads are being set up. This option should work great for your planning process. The feature may seem familiar to Power Editor users as you will now need to review and publish your changes. The new Ads Manager includes an "Automatic Drafts" feature that automatically saves your work during the time campaigns, ad sets, and ads are being set up.
One Stop Shop For Reporting
The update provides one unified place to access your ad reports. The new Ads Manager combines breakdowns, summary rows, charts, activity history, exported insights and more features from both of the previous versions tools.
Facebook says that no functionality will be lost from this change (Power Editor users won't lose everything) and that this update will provide more fluidity and a better ad experience for everyone.
What do you think about these changes? Will you miss Power Editor? Let us know in the comments!