In today's fast-paced world, video marketing is one of the few types of visual content that provides the value, relevance and flexibility consumers want.
With the rise of video content, businesses are looking to take advantage of this opportunity to better connect with consumers, engage with them and convert them to paying customers. It is also a great tool for businesses and professionals to showcase their brand, vision, products and services for maximum outreach.
Last year, Facebook announced that its video viewership doubled from 4 billion daily views to 8 billion daily views. These staggering numbers go to show why video is becoming a critical component of every company's marketing strategy.
In a recent study, Vidyard analyzed video data from over 500 businesses and over 250,000 videos, so marketers like us, can compare ourselves to the average or the best-in-class video marketers. Read on to find out how businesses are leveraging video: