How to Design Effective Facebook Ads

You don't have to be a professional graphic artist to create the perfect Facebook ad that works. The key to success is in the detail. A great design will attract users' attention while creating the desire for your product. Here are a few tips to maximize your Facebook ads and generate results:

1. Start With a Goal

Consider these questions to help you identify your advertising goal:

  • What do you want to get out of your ad?
  • What do you want it to do for your business? 

Start by choosing an objective for your ads, then tailor their style and format around what you hope to achieve. For example, tell a story about why you started a business and highlight the values of the business, and its products. 

2. Understand Your Target Audience

The more focused you can get with your target audience, the higher the conversion rates you will see. Who are you marketing to? What are the demographics? Communicate the role of your business in their lives, and why you should matter to them. If you have different audiences, consider creating multiple versions to ensure you are speaking to every group. 

3. Add Social Proofs

A great social proof can reduce the fear of consumers resisting to buy your product. This information should clearly be outlined in your ad copy to raise the chances that they click through the ad. In this example, Dropbox highlights that they have more than 100,000 businesses relying on them: 

4. Do More With Less

Too much text in your ad images can distract potential customers from even looking at it. Cluttered images can impact the message you're trying to relay to them and worst of all, lead to your ad being shown to fewer people (thanks to Facebook rules). 

While there are a wide range of options to utilize when creating a Facebook ad, answering a few questions and establishing your ad's goals can ensure your campaign is on the right track.