4 Holiday Promotions to Increase Engagement


The holidays are an exciting time when friends and family gather, but they’re also a time where sales can increase measurably for your business as consumers look for the best deals. Use these 4 holiday promotion ideas below to bring more awareness and sales of your product or service during the holiday season!

1. Sweepstakes 

Sweepstakes contests are a great way to give away prizes in exchange for information such as email addresses and phone numbers to build your marketing list. When creating a sweepstakes contest, you’ll want to make sure that the prize is worth it to the entrant to provide their private information. It’s also wise to create a contest with a low barrier to entry, which will make it more enticing for people to enter your sweepstakes.  

A good strategy for a holiday promotion would be to run different sweepstakes each day to create a sense of urgency, which will encourage entrants to fill out the form before the sweepstakes end at the end of each day. Having multiple people participating in daily sweepstakes promotions will increase awareness of your brand, social shares, and mentions, as well as website visits.


2.  Photo Contest 

Photo contests will not only inform more people of your brand but can also be a clever way to acquire user-generated content. When creating an Instagram photo contest, be sure to set a contest-specific hashtag for all the users participating to use when posting their photos. While generic hashtags, like #holidaycontest or #holidaygiveaway, will widen the reach of your contest, they might also make it difficult for you to keep track of contestants. Be sure to select a hashtag that is specific to your brand or campaign. 

Another great way to get more eyeballs on your photo contest is to include voting as a way to select the contest winner. The photo with the most votes will win, which will encourage users to get others involved increasing engagement, awareness and new followers. Consumers love feeling like they’re a part of the brand so make sure to repost your favorites during the contest period as well!

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3. Video Contest 

Like the photo contest, user-generated content will also be a plus for this type of campaign. Ask your followers and customers to post videos that are unique and creative to receive the most impact. 

The prize offered should be of great value in order to make it worth the effort it takes to make a quality video. Create example videos to give your followers an idea of what you are looking for during the contest.


4.  Coupons 

Coupons are very popular during the holidays considering most people love a good deal. Create special offers or coupons for your business throughout the holiday season and make them available on all social media platforms as well as on your website. 

Use a different discount code on each so you can track which social media platform works best. Make each coupon post shareable so that your followers will also share these great offers with their family and friends.  


Any of these contests will be sure to increase engagement and awareness of your brand during this holiday season. Have you planned to launch your own holiday campaigns in 2018? Contact us to let us know what you’ve got in the works!